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Midwest Ice Cream Co.
- 商品編號：175070
- 商品分類：Case
- 長度：14頁
- 出版日期：1974-09-01
- 再版日期：1988-01-18
- 學門：
Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing many things "wrong," which are covered up by a growth in the overall ice cream market.