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  • Farmgirl Flowers: Cultivating Success by Selecting Strategic Partners to Enhance Its Bouquet Deliveries

    Christina Stembel, the founder and CEO of Farmgirl Flowers Inc., has always emphasized quality, speed, and efficiency in her San Francisco-based online flower delivery company. Her teams have operated like assembly lines, shipping 10,000 bouquets daily during peak periods, which has ensured competitive pricing. Before the pandemic, Stembel expands Farmgirl Flowers Inc. to Ecuador, and when it is forced to close its San Francisco facility, she shifts all production to Ecuador.Valentine's Day 2023 poses a challenge, as shipping the flowers from South America takes three days, while South American prices are higher due to pandemic-related supply chain issues, ultimately resulting in customer dissatisfaction. Stembel aims to regain competitiveness by bringing operations back to North America. But the questions remain: how and where should this happen?
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  • Farmgirl Flowers: Cultivating Success by Selecting Strategic Partners to Enhance Its Bouquet Deliveries, Student Spreadsheet

    Spreadsheet supplement for case W36145
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  • Bavarian Nordic A/S: Yet Another COVID-19 Vaccine?

    This case focuses on the efforts of Bavarian Nordic A/S, a Danish pharmaceutical company, to create a new COVID-19 vaccine. Their vaccine is based on a newer technology and has the potential to provide longer-lasting protection than the currently dominant BioNTech/Pfizer and Moderna vaccines. However, the project also faces obstacles related to uncertainty of vaccine efficacy, financing, product positioning, distribution, and access to production infrastructure. Indeed, given the head start of the incumbents’ vaccines, the dominance in this business of large pharmaceutical companies, and the multitude of other COVID-19 vaccines, some wonder whether the company should be going down this path at all.
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  • Miracle Therapeutics (B)

    Supplements the (A) case, 824020. Following on the negotiations detailed in the Miracle Therapeutics (A) case, Beth Sharp and Jennifer Brilliant from Miracle Therapeutics face new challenges with their company's funding and intellectual property (IP) after several missteps. The company and its young CEO are at a crossroads and must solve the challenges faced by many early-stage life science companies. The case follows how they navigate these issues to set Miracle on the right course.
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  • Setting Your Project Team Up for Success

    This classroom exercise is designed to guide students through the steps of launching a successful project team. It is ideally implemented at the beginning of a team project to help students get to know their teammates; build a better understanding of the knowledge, skills, and experiences that each team member brings to the project; and set the ground rules for effective team functioning over the course of the project. This exercise provides practical tools for building strong, cohesive project teams, helping to set the stage for collaborative success in real-world scenarios.
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  • Setting Your Project Team Up for Success

    This classroom exercise is designed to guide students through the steps of launching a successful project team. It is ideally implemented at the beginning of a team project to help students get to know their teammates; build a better understanding of the knowledge, skills, and experiences that each team member brings to the project; and set the ground rules for effective team functioning over the course of the project. This exercise provides practical tools for building strong, cohesive project teams, helping to set the stage for collaborative success in real-world scenarios.
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  • Love Inventory: Business Ecosystem Governance of an E-commerce Platform

    Shanghai Zhongdan Information Technology Co. Ltd. (SZIT), established in 2017, was an e-commerce firm focusing on the flash-sales industry. Helping clothing brands clear their inventory quickly, SZIT rapidly attracted a large number of brands and successfully built a business ecosystem that included platforms, brands, shopkeepers, and consumers. To achieve success for all parties, SZIT took a series of measures to empower ecosystem members, such as helping brands build private traffic pools, providing one-stop services for shopkeepers, and reducing financial pressure for shopkeepers. These measures met the needs of different types of stakeholders and enabled SZIT to develop quickly and become a unicorn in the e-commerce industry. To continuously increase user traffic, SZIT developed the Xiang Store WeChat Mini Program to attract public traffic and ease the bottleneck of private traffic. However, SZIT now faced a new problem: determining how to balance the proportion of public traffic and private traffic.
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  • Miami's Climate Tech Potential (A): The State of Play

    Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level rise. Venture capitalists saw the potential but not many investable ventures; some entrepreneurs created scalable ventures but without much regional support; economic development agencies were not yet fully building the ecosystem or just getting started. Most wanted more from government, higher education, and others. The label "climate tech hub" had to be backed by specific proposals to attract available funding. What are the gaps and missing ingredients? What actions might fill the gaps?
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  • Katharine Graham: Changing the World

    This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a "doormat wife" after she married Phil Graham and stayed at home to raise their children. His unexpected death thrust her into the role of publisher, a job for which she was ill-prepared. Graham made her mark in history by publishing the Pentagon Papers, which showed the extent to which the government had misled the American people during the Vietnam War, and reporting on the Watergate break-in that eventually forced the resignation of President Richard Nixon. A role model for women and journalists, students will learn how Katharine Graham navigated life's choices to leave a lasting impact on the world.
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  • Dungeons & Dragons: Repairing Ecosystem Trust

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  • Love Inventory: Business Ecosystem Governance of an E-commerce Platform

    Shanghai Zhongdan Information Technology Co. Ltd. (SZIT), established in 2017, was an e-commerce firm focusing on the flash-sales industry. Helping clothing brands clear their inventory quickly, SZIT rapidly attracted a large number of brands and successfully built a business ecosystem that included platforms, brands, shopkeepers, and consumers. To achieve success for all parties, SZIT took a series of measures to empower ecosystem members, such as helping brands build private traffic pools, providing one-stop services for shopkeepers, and reducing financial pressure for shopkeepers. These measures met the needs of different types of stakeholders and enabled SZIT to develop quickly and become a unicorn in the e-commerce industry. To continuously increase user traffic, SZIT developed the Xiang Store WeChat Mini Program to attract public traffic and ease the bottleneck of private traffic. However, SZIT now faced a new problem: determining how to balance the proportion of public traffic and private traffic.
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  • Lyft 2023: Roads to Growth and Differentiation

    New CEO David Risher evaluates new strategic pathways while asking how much change his team can withstand in a given period.
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  • Sonos Inc.: Product Development at the Speed of Sound

    <p style="color: white; background-color: rgb(3, 70, 56); font-size: 16px; display: inline-block; border: 0px solid rgb(197, 183, 131); padding: 4px 4px;"><a href="" style="color: inherit; text-decoration: inherit;"> DIGITAL LEARNING EXPERIENCE COMING SOON</a></p><br><br>Kurt Preston, Vice President of Global Sourcing & Product Operations at Sonos Inc. (Sonos), had been considering a Joint Development Model for future Sonos products. In 2022, Sonos began to expand their product offering to target value-conscious consumers and grow market share with more modest price points. Historically, Sonos designed every aspect of their products in house and used Contract Manufacturers (CM) for production. A Joint Development Model (JDM) approach offered an opportunity to partner with the supplier to potentially decrease the product development time and cost. However, JDM meant giving up control of several aspects of the product design and this had many at Sonos very worried.
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  • How to Write an Excellent Project Scope Document

    This exercise is designed to take students through the steps of creating a project scope document for a course project. The students have the opportunity to practice defining a project scope using a scenario with Friendship Coffee. The project scope document is often used in the workplace, and defines the project requirements, deliverables, and process at the onset of the project. It sets the project up for success and ensures all team members understand the important milestones and due dates, as well as the final deliverable.
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  • BharatPe: Governance Failure in a Start-up

    In May 2022, BharatPe, a startup,announced a revamp of its governance framework to address any potential risks associated with suspicious transactions in response to a prolonged dispute with its Co-founder and former Managing Director (MD), Ashneer Grover. The company, in December 2022, filed a civil case at the Delhi High Court, and a criminal complaint with the Economic Offenses Wing alleging misappropriation of funds, embezzlement, and other misconduct. As the controversy unfolded, BharatPe's board, primarily comprised of multinational venture capital funds, came under scrutiny, with governance experts questioning their responsibilities and level of accountability. Did the board allow governance issues to persist for an extended period?
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  • Global Sustainability Frontrunners: Lessons from the Nordics

    This article explores Nordic countries' and companies' sustainability practices. It explores how nations like Denmark, Finland, and Sweden and companies such as Novo Nordisk and Ørsted achieve top sustainability rankings through their distinctive approach to stakeholder cooperation. It discusses the historical and cultural context that has shaped the Nordic approach, emphasizing the importance of long-term vision, stakeholder engagement, and cooperative strategies. It provides insights into how these practices contribute to achieving sustainable development goals and offers valuable lessons for global businesses seeking to integrate sustainable practices into their operations.
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  • Sonos Inc.: Product Development at the Speed of Sound

    DIGITAL LEARNING EXPERIENCE COMING SOON. Kurt Preston, Vice President of Global Sourcing & Product Operations at Sonos Inc. (Sonos), had been considering a Joint Development Model for future Sonos products. In 2022, Sonos began to expand their product offering to target value-conscious consumers and grow market share with more modest price points. Historically, Sonos designed every aspect of their products in house and used Contract Manufacturers (CM) for production. A Joint Development Model (JDM) approach offered an opportunity to partner with the supplier to potentially decrease the product development time and cost. However, JDM meant giving up control of several aspects of the product design and this had many at Sonos very worried.
    詳細資料
  • How to Write an Excellent Project Scope Document

    This exercise is designed to take students through the steps of creating a project scope document for a course project. The students have the opportunity to practice defining a project scope using a scenario with Friendship Coffee. The project scope document is often used in the workplace, and defines the project requirements, deliverables, and process at the onset of the project. It sets the project up for success and ensures all team members understand the important milestones and due dates, as well as the final deliverable.
    詳細資料
  • BharatPe: Governance Failure in a Start-Up

    In May 2022, BharatPe, a startup,announced a revamp of its governance framework to address any potential risks associated with suspicious transactions in response to a prolonged dispute with its Co-founder and former Managing Director (MD), Ashneer Grover. The company, in December 2022, filed a civil case at the Delhi High Court, and a criminal complaint with the Economic Offenses Wing alleging misappropriation of funds, embezzlement, and other misconduct. As the controversy unfolded, BharatPe's board, primarily comprised of multinational venture capital funds, came under scrutiny, with governance experts questioning their responsibilities and level of accountability. Did the board allow governance issues to persist for an extended period?
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  • El-Dandara Tribes: Female Empowerment in Arab Tribal Leadership

    The case explores the challenges faced by the leader of the El Dandara tribes in Egypt, as he confronts the disappointing results of an assessment on the status of women within his tribe. Despite being praised for his leadership style, the assessment reveals a significant gap in female empowerment within the tribe. Hashem, known for his transformative initiatives, had initiated a project to uplift women in his tribe. Now faced with the need to reassess and improve the project, Hashem must navigate the complexities of tribal leadership, cultural norms, and the urgent need for female empowerment. This case helps students understand the importance of culture for leadership by providing insights into Western and Arab leadership practices.
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