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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Love Inventory: Business Ecosystem Governance of an E-commerce Platform
內容大綱
Shanghai Zhongdan Information Technology Co. Ltd. (SZIT), established in 2017, was an e-commerce firm focusing on the flash-sales industry. Helping clothing brands clear their inventory quickly, SZIT rapidly attracted a large number of brands and successfully built a business ecosystem that included platforms, brands, shopkeepers, and consumers. To achieve success for all parties, SZIT took a series of measures to empower ecosystem members, such as helping brands build private traffic pools, providing one-stop services for shopkeepers, and reducing financial pressure for shopkeepers. These measures met the needs of different types of stakeholders and enabled SZIT to develop quickly and become a unicorn in the e-commerce industry. To continuously increase user traffic, SZIT developed the Xiang Store WeChat Mini Program to attract public traffic and ease the bottleneck of private traffic. However, SZIT now faced a new problem: determining how to balance the proportion of public traffic and private traffic.