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Starbucks China: Managing Growth through Innovation
Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chinese economic slowdown, and issues associated with the paradox of growth. As a leader in innovation, it has developed and implemented top-notch solutions across domains such as HR, R&D, CRM, design, digital, product development, supply chain, electronic payment, etc., and needs to continue the innovation process to stay ahead of the competition. What can it do to expand and innovate continuously? As growth reduces elasticity, what should it do to retain the flexibility to address market demands and interruptions quickly? -
Askew's Foods versus Wal-Mart: Sustainable versus Low-Cost
A family-owned grocery business, Askew’s Foods Inc. (Askew’s), had to decide how to handle the threat of a Wal-Mart Superstore, which included a grocery department, coming into its market area. Before the news of Wal-Mart’s potential arrival, Askew’s had already purchased a site on which to build a second store in the city’s uptown area, and the board needed to approve the design for the new building. Askew’s had a long-standing tradition of being an environmentally sensitive, socially responsible, and community-minded retailer, and the board wanted to uphold those corporate values in the design and operation of the new Askew’s store; however, the pending arrival of this low-cost competitor had to be considered in the decision. Was it fiscally responsible for Askew’s to stay true to its principles and build a state-of-the-art, sustainable grocery store, or, given the new threat to its market share and profitability, as well as limited funding from its bank, should it opt for the more conservative and less expensive standard box option? Was cost the only consideration? -
Apple: How to Grow on Chinese Soil
For years, Chinese manufacturers displaced Western companies by offering lower prices. More recently they began to disrupt by challenging existing business models. Displacement was easy to combat by improving processes and lowering costs but fighting disruption required innovation along business models, which entailed transformation of business processes as well as reformulation of value propositions. With iPhone generating about two thirds of its revenue, Apple was trying to boost its service and other product lines. It had also invested in solar powered energy systemsas well as a wind turbine technology in China. The Company also ventured with Didi (the company which outdid Uber in China) to develop self-driving vehicles. Exploring new strategic pastures, however, Apple had to ensure the success of iPhone 8 while further leveraging its platform ecosystem. It was not clear how Apple could reposition itself to sustain the pushback by the Chinese brands while exploring new strategic pastures in light of possible tightening of the Sino-U.S. economic relations. -
Keurig: Hostile Takeover (A)
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Keurig: Hostile Takeover (B)
Supplement to case 918401. -
Munchiez Food Truck: Entrepreneurship, Strategic Decision Making, and Sustainability
The semester-long small business management class at Southern New Hampshire University had incorporated into the course a food truck under the brand name “Munchiez” as a catalyst for students to integrate and apply the concepts they learned about in various business classes. As such, Munchiez was a vital teaching tool at the school. However, with an 80 per cent turnover rate each semester, knowledge transfer and financial stability quickly became critical issues for the Munchiez team to assess. As of December 2016, Munchiez was operating at a deficit. Some team members suggested that Munchiez may need a general manager. In order to continue receiving financial support from the university, Munchiez’s management had to answer some difficult questions: How should Munchiez increase the transfer of knowledge from semester to semester? What strategies should be used in order to break even? Would the business benefit from a general manager? If so, how could the team find the right person for this position? -
Dilli Haat: Reviving Lost Glory
Dilli Haat started in 1994 with the objective of providing infrastructure to craftspeople from across India to sell their traditional crafts in an urban marketplace and prevent their exploitation by intermediaries. The marketplace, set up in the heart of Delhi, the capital of India, was a one-stop shop for visitors seeking authentic India handicrafts and handloomed products. Dilli Haat provided a unique shopping experience in a well-laid-out area, where shopping was combined with cultural extravaganzas and food courts offering cuisine from all the states of India. It became a sought-after destination not only for shopping but also as a meeting place, where families and friends could spend time together. After rising to its glory, Dilli Haat witnessed a decrease in visits and was losing its spirit. In January 2016, the manager was faced with the challenge of restoring Dilli Haat to its former glory. -
Free Geek Toronto: Shaping a Social Enterprise
In late 2016, the executive director of Free Geek Toronto faced a challenge. Free Geek Toronto was a social enterprise based in Toronto, Ontario. It focused on recycling electronics waste and aimed to use its business profits to expand its scope of operations and deliver on its social mission of both reducing electronics waste going to landfill and employing at-risk and marginalized individuals. As a result, the executive director purposely hired individuals who had severe physical or mental disabilities, or both, and who had recently received, or were currently receiving, disability benefits, had poor health, or experienced general struggles with regular employment. The executive director’s challenges included juggling the financial and social goals of running a work integration social enterprise. In view of the constraints he faced, the executive director began considering whether to call on the assistance of volunteers—people who, despite their well-meaning intentions, might unwittingly disrupt the operation of the enterprise. Should he move forward with recruiting volunteers? If so, how could he ensure that doing so would not adversely affect the organization’s current culture or demoralize the current employees? -
Branding BY-HEALTH: The Value and Cost of Transparency
BY-HEALTH Co., Ltd. (BY-HEALTH), a Chinese dietary supplement company founded in 1995, had a first-mover advantage as a contemporary health supplement provider in Mainland China. It had successfully utilized this advantage to conquer a significant portion of the market. However, by early 2017, maintaining this leadership position in the market had become increasingly difficult, largely due to deteriorating public perception of consumables originating in China. BY-HEALTH had sought to differentiate itself by actively making its sourcing and production processes fully transparent to stakeholders, most notably by opening a transparent factory in Guangdong Province.<br><br>While BY-HEALTH’s transparent factory and corporate social responsibility activities developed consumer trust and positively contributed to the environment within which the company operated, they were also prohibitively expensive to maintain. It was also difficult to determine how they affected the company’s bottom line. As he prepared for a company shareholders’ meeting in January 2017, the company’s chief operating officer was faced with difficult questions. What programs should the company continue to invest in for the future? Should some of these initiatives have an end date? If they were ended, what effect would this have on the community? How could he communicate the value of the transparent factory to consumers and shareholders? -
Dropbox: Go-To-Market Sales Strategy
In late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to carefully allocate its limited resources and continually evaluate the appropriate sales approach because of the highly competitive nature of the cloud storage market. The head of the Strategic Finance team needed to recommend how Dropbox could most effectively invest its limited resources. Should it invest in the self-serve, inbound approach, or opt for the more proactive and costlier outbound approach? -
Quants in Utopia? Quantopian and Its Crowd Wisdom Hedge Fund Model
The case describes how Quantopian, a Python-based trading-algorithm development and backtesting platform, leverages its community of quantitative traders ("quants") to develop a novel crowdsourced hedge-fund model. The case provides an overview of the existing hedge-fund industry and illustrates a few potential issues to be addressed by startups. The case also introduces crowdsourcing as a novel business model and its applications in the emerging financial-technology ("Fintech") field. The instructor can connect the case to the fundamental design of organizations based on contractual arrangements and how exactly a crowdsourcing model challenges conventional wisdom about organizing business activities. The instructor can also stimulate a discussion on alternative growth models or strategies for Fintech startups, such as Quantopian, and practical solutions to challenges. -
Challenges and Opportunities at the Protospace Makerspace
In early 2017, the directors at Protospace, a makerspace in Calgary, Alberta, Canada, faced some challenges. The nine-year-old member-run organization operated as a “do-ocracy,” with a minimum of official oversight. However, the directors and some of the membership wondered whether Protospace could and should scale its growth by recruiting and accepting new members. Would a larger membership help or hinder the membership-driven makerspace? Should the organization hire a staff member so that members would have more time to work on their projects? What would be the implications of a having larger membership and a paid staff member? -
Hewlett Packard eHealth Center: Healthcare Access Through Technology Convergence
In 2012, eHealth Centers (eHCs) digitally delivered affordable medical care and diagnostic support for patients in villages and remote areas of India where none was otherwise available. The solution was initially conceived and developed as a mandate from Hewlett Packard India's corporate social responsibility team under the leadership of the chief technology officer. The eHCs design incorporated a self-contained diagnostic centre in a container, operated by a staff of paramedics. Doctors located in urban health hubs provided consulting care through video conferencing, and patients could experience the feeling of being in a doctor's office in real-time. These eHCs slowly turned out to be a business opportunity for Hewlett Packard India. By early 2016, there were 55 centres in operation. The challenge before the company was to scale up exponentially. -
Business Models and the Online Venture Challenge (A)
In January 2016, two entrepreneurial brothers attended an academic conference on small business and entrepreneurship to sell their product, the Online Venture Challenge, a web-based software-as-a-service retail simulation system. The brothers also hoped to demonstrate their second product idea, Launchboard, an interactive product that enabled users to make development plans and record their progress. Both products were intended as tools for entrepreneurship educators. The brothers did not have much success selling their first product during the conference, but two professors wanted to use Launchboard that semester. The brothers needed to decide how to position their product line. Should the Online Venture Challenge be promoted as one primary product that offered multiple complementary features? Or should their two products be positioned as two separate but complementary products? Or was it better to have two stand-alone products and two corresponding businesses? The brothers needed to better understand their own business ideas to determine the approach they should take. Fittingly, Launchboard, the new tool they had created, might actually help them to do just that. -
Business Models and the Online Venture Challenge (B)
Supplement for product 9B17M050. -
Amazon's KiranaNow: The Indian Online Grocery Market
In 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a space for itself in the online grocery market, KiranaNow faced challenges related to merchandising, managing human resources, customer perceptions, and technology hurdles, including the question of whether its chosen business model was sustainable. The company needed to overcome these challenges to find success in the Indian online grocery market. -
Crowded Places Make People Think More About the Future
When a team of researchers compared population-density figures against data on people's willingness to invest in education, save for retirement, and otherwise plan for the future, they found that the residents of more-populated states and countries had a decidedly longer-term outlook. -
Being the Boss in Brussels, Boston, and Beijing
When misunderstandings arise among members of global teams, it's often because managers conflate attitudes toward authority and attitudes toward decision making. However, the two are different dimensions of leadership culture, says the author, who has extensive research and consulting experience with global companies. Attitudes toward authority range from strongly hierarchical to strongly egalitarian. Approaches to decision making vary from top-down to consensual. The author explores both dimensions and classifies selected countries according to their position on both scales. The Japanese, for example, are hierarchical in their views toward authority--deferential to the boss and accustomed to waiting for instructions rather than taking the initiative--but they are consensual decision makers who get buy-in before they set a course of action. The author describes the four cultural types--consensual and egalitarian; consensual and hierarchical; top-down and hierarchical; and top-down and egalitarian--and the corresponding expectations about leadership in each environment. If you keep those in mind, you'll be more successful in your cross-cultural interactions. -
Managing Climate Change: Lessons from the U.S. Navy
The U.S. Navy operates on the front lines of climate change. It manages tens of billions of dollars of assets on every continent and on every ocean, which take many years to design and build and then have decades of useful life. This means that it needs to understand now what sorts of missions it may be required to perform in 10, 20, or 30 years and what assets and infrastructure it will need to carry them out. Put another way, it needs to plan for the world that will exist at that time. The navy is clear-eyed about the challenges climate change poses. It knows that the effects of a warmer world will expand the geographic scope of its mission and increase demand for its military and humanitarian services. Climate change will also decrease its capacity to deliver those services, as the risk of damage to its bases and ports increases. This article examines the navy's approach to climate change and reflects on the implications for business. -
"Don't Try to Protect the Past"
Ginni Rometty has spent 36 years at IBM, where she now serves as president, CEO, and chairman of the board. She is on a protracted mission to reinvent the company as a cloud-based "solutions" business. That transformation involves moving into areas that have higher value and shedding ones that don't. IBM's new businesses around cloud, data, and security account for almost $34 billion in revenue. They're growing by more than 13% a year and constitute 42% of the company. In this interview Rometty says that IBM is trying to "unlock" the 80% of data behind the firewalls of client companies so that those organizations can use it to make better decisions, adding, "There's a $2 trillion market around better decision making." She talks about why IBM's earnings have declined for 20 consecutive quarters, what kinds of employees the company's new course demands, gender-related challenges in her career, and more.