個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

"Don't Try to Protect the Past"

內容大綱
Ginni Rometty has spent 36 years at IBM, where she now serves as president, CEO, and chairman of the board. She is on a protracted mission to reinvent the company as a cloud-based "solutions" business. That transformation involves moving into areas that have higher value and shedding ones that don't. IBM's new businesses around cloud, data, and security account for almost $34 billion in revenue. They're growing by more than 13% a year and constitute 42% of the company. In this interview Rometty says that IBM is trying to "unlock" the 80% of data behind the firewalls of client companies so that those organizations can use it to make better decisions, adding, "There's a $2 trillion market around better decision making." She talks about why IBM's earnings have declined for 20 consecutive quarters, what kinds of employees the company's new course demands, gender-related challenges in her career, and more.
涵蓋主題
新增
新增