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  • United Airlines: Frequent Flyer Program

    From 1980 to 2010, frequent flyer programs (FFPs) had evolved from simple customer reward programs to independent profit-generation business models. The airline industry had seen enormous success with FFPs, which had become businesses of their own. In June 2014, however, United Airlines announced that as of March 1, 2015, it would move from awarding miles based on distance flown to awarding miles for dollars spent per ticket, following in the footsteps of Delta Air Lines. According to the new mileage accrual plan, most United Airlines passengers would earn fewer reward miles. Many customers saw this change as a significant devaluation of award miles and complained about United Airlines’ new policy. Who benefited from the revenue-based FFPs and how would the new program affect the behaviour of United Airlines’ customers? Should American Airlines also adopt the revenue-based FFP?
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  • Saskham: Creating Wealth for Clients

    Saksham Wealth Solutions P. Ltd. (Saksham), founded in 2005, was an investment company that survived the challenges of the Indian wealth management industry and the ups and downs of the financial market. Saksham's success was due in part to a strategy of building trust with clients and educating them about the nuances of creating wealth through various financial instruments. Transparency, assistance, timely advice, and a goal-oriented approach were considered the company's essential services. In 2008, the company turned down a purchase proposal from top international bankers who valued Saksham at three times its annual profit. Ten years later, Saksham was four times bigger. If a similar offer were made, should Saksham take it?
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  • Putting the Guiding Principles into Action: Human Rights at Barrick Gold (B)

    Supplement to case 315108.
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  • CunCunLe: Empowering China's Rural Villages

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  • Pokemon GO: Game On!

    This case is a supplement to Nintendo: Game On! Released in July 2016, Pokémon GO was a location-based virtual reality mobile game in which players needed to locate and capture virtual creatures from the Pokémon family. Although it was a revolutionary concept, would its release mark a change in Nintendo’s recent history of continuous decline in revenues and profits? Supplement for product 9B16M158.
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  • The Zuellig Family Foundation: Bridge to a Better Future

    In 2008, the chairman of the Zuellig Family Foundation and former Secretary of Foreign Affairs for the Philippines, asked the foundation’s president to take up the challenge of providing health care for the poor of the Philippines. The foundation’s president was particularly struck by the health inequities between the urban rich and the rural poor. The rich had a life expectancy above 80 and the poor below 60; the maternal mortality ratio was 15 among the rich but over 150 among the poor. The foundation’s president had spent much of his career working to bridge fundamental divides within Philippine society. Within four years, he led the foundation to complete a health care program with remarkable success in selected areas of the country, which transformed the inert and broken health care system into a living, thinking, intelligent network of stakeholders. A dignitary praised the program and asked the foundation’s president to roll out the program country-wide. Could the foundation succeed with such a broad undertaking while preserving the efficacy, soul, and sustainability of the program?
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  • Deep Roots Distillery

    By September 2015, Deep Roots Distillery (DRD) had been operating for 22 months. While starting up had taken a little longer than originally estimated, material progress was now evident. By November 2015, the company expected to have six of its products (either spirits or liqueurs) available in the Prince Edward Island liquor store outlets. However, numerous questions remained for DRD's owner and his small, family-run business. Given capital and resource constraints, how could DRD grow into a competitive business? How should time be allocated between research and development, production, marketing, and administration? Would the start-up's current product/market strategy allow it to achieve its goals? If not, which expansion route should DRD take?
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  • CreditEase: Taking Inclusive Finance Online

    The world's largest peer-to-peer (P2P) lender annually disbursing over a million loans totaling $10 billion, China's CreditEase, must decide whether to IPO in the NYSE its online lending platform, Yirendai, before the year-end window closes in 2015. Yirendai sought to capture its customers and make virtually instantaneous credit decisions online. CreditEase's commercial success makes funding Yirendai's growth not an issue. P2P lending in China, after explosive growth followed by notorious frauds, is increasingly controversial. On the way to becoming a global example of financial inclusion, as a result of its original business model, CreditEase also pioneered and became a leader in the wealth management industry in China, serving the country's new mass affluent and high net worth families. With so many options, how should Ning Tang, founder and CEO, chart the future strategic direction of CreditEase?
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  • Rosch Innovations: Preparing the Biggest IPO Ever

    The chief executive officer (CEO) of Rosch Innovations and his team had developed a kinetic power plant that used the buoyancy force of air in water to generate electricity. This breakthrough innovation defied old principles of physics and was therefore difficult to comprehend and communicate. The CEO and his team had grown their network behind the scenes, careful not to raise too much attention from the powerful German energy lobby in the beginning. They had selected partners and investors that Rosch could manage without losing control. The plan to pursue an initial public offering (IPO) was shaping up in 2016. Major clients and investors were on board, yet the energy lobby was trying to discredit the company and its founder. With major projects lined up for funding, what was the right strategy? Which type of endorsement would help mute the critics and lead the way for an unprecedented IPO?
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  • Digital Energy: Disruption in the Electric Energy Market

    California-based Silver Spring Networks designed, developed, and deployed the large-scale networking platforms and solutions that enabled the “Internet of Things” to control power grids. In 2010, there was an opportunity for Silver Spring Networks to partner with another start-up that wanted to integrate electric vehicle charging technology with the power grid. At the same time, leading-edge smart city developments—projecting significant savings for utilities and governments—were gaining traction. Both endeavours held significant upside potential and could be used to attract the attention of utilities and other firms, along with state and federal governments and their regulatory commissions. There were signs of disruptive technology innovation, and Silver Springs Networks had to devise a roadmap for entering the market at the right time with the right product in the right sequence.
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  • IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

    In early 2016, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, made his travel arrangements for still another flight from New York to discuss possibilities for application of a new model for high school called P-TECH, for Pathways in Technology Early College High School, the name of the first school in Brooklyn. In the past month alone, he had flown to Little Rock, Arkansas, to meet with Republican governor Asa Hutchinson and to Providence, Rhode Island, to meet with Democratic governor Gina Raimondo to discuss bringing a P-TECH model to their states.
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  • A Terroir Olive Oil Mill Against Agri-Food Multinationals

    The chief executive officer of Les Moulins de la Brague (LMB), a seven-generation French olive oil miller, was worried about the future of the business. LMB was trying to find a profitable niche in a market that was filled with multinational companies, whose products came in a variety of quality and price ranges, and filled the shelves of French grocery stores. Although LMB had achieved critical acclaim for its blended olive oils made with spices and flavours, the business was unstable for a number of reasons. First, weather conditions had caused a decrease in the number of olives harvested. Second, on the consumer front, shoppers' interest in the health benefits of olive oil, promoted by the popularity of the "Mediterranean diet" seemed to have peaked. Finally, the market was flooded with various levels of quality: low-quality brands with low prices; medium-quality brands that dominated consumer markets; and many high-end premium brands that were produced by olive mills just like LMB. With a market environment pressured in so many ways, how could LMB keep its 200-year-old millstones turning?
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  • Pay For Success and Social Innovation Financing: Serving Santa Clara County's Mentally Ill Residents

    In 2016, Santa Clara County was launching a six-year project aimed at reducing the enormous costs of treating its most acute mental health care patients − $45 million a year − while improving their treatment and quality of life. For the project, the county chose a new model called "Pay for Success" (PFS), in which governments only pay service providers if their efforts are successful. By contrast, in the traditional payment model, providers bill the government on a regular basis for activities and outputs, such as the number of hours spent counseling clients. To provide service providers with working capital during multi-year projects, Pay for Success programs may be paired with Social Innovation Financing, under which commercial investors, foundations and high net worth philanthropists fund the organization's ongoing operations. They are then repaid to the extent that service providers meet their promised outcomes. The PFS model was growing, with $200 million in play in 45 projects around the world. But its detractors raised questions about issues such as 1) using private funds for services for vulnerable people being served, 2) the high government transaction costs of the projects, and 3) potential incentives for service providers to game the system by cherry picking clients or providing inferior services to reduce government costs. Santa Clara County was doing the first PFS project in the mental healthcare space, and had chosen the for-profit service provider Telecare. Butmany decisions still had to be made: How could the county attract Social Innovation Financing partners and negotiate a repayment structure that worked for all parties − while making sure that incentives and motivations were aligned? How should the county measure the success of this project? Which were the right metrics to assess - and which should be linked to payment?
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  • Operations White Gold Amul Plans Camel Milk Launch in India

    Amul Dairy, the market leader in the Indian milk industry, held its market position by pioneering several progressive initiatives and responding to consumer trends with continuous product development. Camel milk, a relatively new health-oriented dairy product, was being hailed as “white gold” and touted as a superfood in Australia and in some Western countries. Amul Dairy had an opportunity in 2015 to take advantage of changing consumer preferences and move ahead in the growing dairy market by launching the sale of camel milk in India. Should Amul Dairy enter the promising camel milk market? Given that Indian consumers were unaware of camel milk as a market product, how should Amul Dairy promote this unique product? How should the company leverage its substantial brand presence to overcome the challenges faced in the launch and distribution of camel milk?
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  • Paytm: Targeting More Pockets for Its Mobile Wallet

    Paytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a variety of payment options, such as debit cards, credit cards, and the addition of several other mobile wallet providers. Did Uber’s strategies and plans represent a major concern for Paytm? Amid such changes in the highly competitive digital payment industry, what strategies should Paytm adopt to expand its own offerings and maintain its position as the market leader? What other options could the company pursue to ensure its sustainability and continuous growth?
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  • A Terroir Olive Oil Mill Against Agri-Food Multinationals

    <p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Euro-Mediterranean Managerial Practices and Issues category at the EFMD Case Writing Competition</strong></p><br> The chief executive officer of Les Moulins de la Brague (LMB), a seven-generation French olive oil miller, was worried about the future of the business. LMB was trying to find a profitable niche in a market that was filled with multinational companies, whose products came in a variety of quality and price ranges, and filled the shelves of French grocery stores. Although LMB had achieved critical acclaim for its blended olive oils made with spices and flavours, the business was unstable for a number of reasons. First, weather conditions had caused a decrease in the number of olives harvested. Second, on the consumer front, shoppers’ interest in the health benefits of olive oil, promoted by the popularity of the “Mediterranean diet” seemed to have peaked. Finally, the market was flooded with various levels of quality: low-quality brands with low prices; medium-quality brands that dominated consumer markets; and many high-end premium brands that were produced by olive mills just like LMB. With a market environment pressured in so many ways, how could LMB keep its 200-year-old millstones turning?
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  • ENOVE: Business Strategy in a Transitioning Economy

    In August 2014, La Société Energies Nouvelles & Environnement (ENOVE), a subdivision of Groupe Bismuth, was developing an expansion strategy in the unstable political and economic environment of Tunisia, the company’s home country. Tunisia was the birthplace of the Arab Spring, a series of political revolutions that started in 2010 and swept the Mediterranean region for five years. Tunisia was also quickly moving toward a democratically elected government, but the transition was not an easy one; the country experienced a setback of about 10 to 15 years, in regards to economic development. Years of functional corruption under the long-time president, Ben Ali, were followed by sustained economic growth in manufacturing, tourism, and education. This led the economy into a governmental vacuum. For the first time, workers began exercising their rights to demand better conditions. There was little governmental oversight on customs, labour, or taxation. The threat of terrorism, whether real or perceived, was always present. Under these conditions, ENOVE's president had to make a decision: Should ENOVE expand within Tunisia, or move their manufacturing operations to a more stable country, perhaps nearby Morocco?
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  • Fast Thinkers Are More Charismatic

    A quick wit may be the key to personal appeal, shows a new study out of the University of Queensland.
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  • A Brand Under Attack: The Boycott of Stoli Vodka and the Power of Social Media

    On a bright July morning in 2013, the incoming President of the Stoli Group USA, John Esposito, was alarmed to learn that one of his company's most popular products was being bombarded by heavy criticism from social media. The hashtag, #DUMPSTOLI, coined by Dan Savage, a prominent gay rights blogger, had gone viral overnight. Savage claimed that Stoli Vodka, because of its Russian heritage, should be subjected to an outright boycott, along with all other Russian-made products. In Savage's view, it was important to launch a vocal protest and to show solidarity with the gay community in the aftermath of a series of discriminatory laws that were passed by the Russian government under the direction of Vladmir Putin. Esposito was well aware of Stoli's historical support of the lesbian, gay, bisexual, and transgender (LGBT) community and more importantly, he knew that the brand had no influence on, or relationship with the Putin government. In fact, both the owner and top executives at SPI Group, the parent company of Stoli Group USA, had progressively adversarial relationships with the Putin government for over 10 years. Nonetheless, the #DUMPSTOLI hashtag had gained followers and bars across the country began to ban Stoli vodka. Esposito hurried over to the office of Lori Tieszen, Stoli's senior vice president and chief marketing officer. He put her in charge of a team effort responsible for coming up with a response and protecting their iconic brand from the boycott. What should they do?
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  • Learning to Learn

    The ever-increasing pace of change in today's organizations requires that executives understand and then quickly respond to constant shifts in how their businesses operate and how work must get done. That means you must resist your innate biases against doing new things in new ways, scan the horizon for growth opportunities, and push yourself to acquire drastically different capabilities--while still doing your existing job. To succeed, you must be willing to experiment and become a novice over and over again, which for most of us is an extremely discomforting proposition. Over decades of work with managers, the author has found that people who do succeed at this kind of learning have four well-developed attributes: aspiration, self-awareness, curiosity, and vulnerability. They have a deep desire to understand and master new skills; they see themselves very clearly; they're constantly thinking of and asking good questions; and they tolerate their own mistakes as they move up the curve. Andersen has identified some fairly simple mental strategies that anyone can use to boost these attributes.
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