個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • The Emotional Landscape of Leadership

    Emotional regulation is critical to a leader’s effectiveness. When left unchecked, emotions can skew judgment, spark conflict, or lead to impulsive choices; when they’re harnessed correctly, however, they can inspire and motivate teams and enable them to thrive. New research has identified six best practices to help leaders regulate their own and their team members’ emotions.
    詳細資料
  • Leadership Development Is Failing Us. Here's How to Fix It

    Leadership development programs (LDPs) are expensive but often fail to produce meaningful results. For that to change, the companies that purchase these programs will have to ask more relevant questions of providers, demand better answers, and better articulate specific development needs that are tied to their organizations’ strategic priorities. The authors provide six alternatives to common queries that LDP buyers can ask before engaging with a leadership development provider.
    詳細資料
  • Leading Pension Reform in Rhode Island: Building Holding Environments to Achieve Change

    In 2010, Rhode Island's public employee pension system was on the verge of collapse: it was just 48% funded and represented a $4.7 billion liability - the largest such pension liability in the nation. For many state employees and retirees, the pension system represented the majority, if not the whole, of their retirement plan. Furthermore, the pension system's stability affected all Rhode Islanders: if the state did not stabilize the system, it risked a financial crisis of its own making. In 2011, political newcomer Gina Raimondo became Rhode Island's State Treasurer. Her successful campaign, with its focus on fixing the pension system, represented Rhode Islanders' appetite for reform, but the process was bound to be contentious, and success was far from guaranteed. To finance its pension system, the state faced being forced to divert public funds from essential public services, reducing those services and the workforces that provided them. This case explores the collaborative approach undertaken by Raimondo resulting in the October 2011 presentation of the Rhode Island Retirement Security Act (RIRSA) to the state assembly. Although RIRSA included several controversial structural reforms, the bill was signed into law in November 2011, setting the state's pension system on a path to eventual recovery. This case can be paired with the issue brief HKS No. 2274.0, ""Holding Environments and Public Problem-Solving.""
    詳細資料
  • Patreon: A New Service and Pricing Strategy for Subscription-based Crowdfunding

    Launched in May 2013, Patreon was the leading subscription-based platform in the online crowdfunding market. For over five years, the company operated successfully and expanded its large base of artists and content providers (known as “creators” on Patreon) and their fans and contributors (known as “patrons” on the platform). Patreon charged its content creators a standard 5 per cent fee, plus transaction costs, offering the artists over 90 per cent of the crowdfunded amounts. However, the founder and chief executive officer of Patreon realized that the company could not survive by maintaining the current uniform pricing and services structure. Patreon had to develop a set of more advanced tools to attract new content creators to the platform and enhance the experience of the contributing patrons. Patreon had to revise its pricing strategy to pay for the development of new services, grow its customer base, and improve the company’s profitability.
    詳細資料
  • Patreon: A New Service and Pricing Strategy for Subscription-based Crowdfunding - Presentation

    Presentation to accompany product W31031.
    詳細資料
  • Invest or Build - or Steal? (A)

    詳細資料
  • Invest or Build - or Steal? (B)

    詳細資料
  • Ethical Analysis: Foundations

    詳細資料
  • Legal Analysis: Foundations

    詳細資料
  • Insomnia Cookies: Owning the Night through Research & 'Doughvelopment'

    In May 2022, an interactive brand activation for Insomnia Cookies (Cookies), called CookieLab, celebrated its one-year anniversary. Insomnia enjoyed strong brand-name recognition for its late-night snack of freshly baked cookies and offered a strong unique selling point (USP), especially among college students. But there were still many questions about the company’s next steps, including whether a growth strategy through CookieLab was the most suitable strategy for Insomnia.<br><br>Specifically, should Insomnia expand CookieLab to other locations, locally, in the north east region of the United States, or across the United States? If yes, what marketing strategy and tactics should Insomnia use to grow that expansion?
    詳細資料
  • SVA Carisma: Blending Health with Brand Promise

    Hemant Gaur, managing director of Siddhi Vinayak Agri Processing Pvt. Ltd. (SVA), had to approve the marketing mix for Carisma, a global retail potato brand. Known for its great taste and low glycemic index rating, the Carisma product was available to SVA through its joint venture partner. If the launch of Carisma was successful, SVA could significantly increase its revenue and profitability, as well as its market value. However, the launch would consume precious resources that could otherwise be used to grow current revenue sources and SVA capabilities. Thus if the launch was unsuccessful, SVA would have wasted its resources and lost the confidence of its investors. The decision was critical for SVA, and Gaur had to make it soon to allow the full financial year’s revenue to be included in the SVA valuation.
    詳細資料
  • Freeletics: Strategic Corporate Venturing in a Digital Scale-Up

    Going through a dynamic market change with increased user growth and competition, the digital fitness scale-up Freeletics GmbH (Freeletics) found itself at a crossroads in September 2020. Equipped with fresh funding of US$25 million, the chief executive officer and the business development lead discussed the path forward for the company. Its current successful offering, a digital fitness coaching app, promised continuous growth. However, changing market conditions during the COVID-19 pandemic, new user behaviours, and emerging technologies offered new opportunities—and new competition. Consequently, Freeletics had to diversify its business model with new offerings to strategically renew its competitive advantages while keeping the existing successful business growing. The chief executive officer and business development lead had to find an organizational approach that would allow them to start a new entrepreneurial journey without neglecting what they had already built.
    詳細資料
  • Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs

    Longevity Wines was a family-owned urban winery and certified minority-owned business based in the Livermore Valley wine region of Northern California. Founders Phil and Debra Long opened Longevity Wines in 2008 when their winemaking hobby outgrew their garage. By that time, they had spent years visiting tasting rooms and had identified a need to increase inclusivity in the wine community. The wine industry had a history of exclusion in terms of race, gender, and class; how could Phil Long make the wine community more inclusive and his wine brand more accessible to BIPOC consumers?
    詳細資料
  • Jiuzhaigou Hydropower Development Co. Ltd.: A Green Footprint in Electrical Energy Exploitation

    Managers at the Chinese state-owned hydropower development company Jiuzhaigou Hydropower Development Co. (JHDC), in Sichuan Province, were considering using photovoltaic (PV) power generation in the wake of carbon-emission regulations. After JHDC was founded in 2003, it built five hydropower stations, its original and traditional power-generation mode. When China proposed its double-carbon policy, JHDC's general manager realized it was time to explore new approaches to electricity generation, and the breeze and sunshine of the Jiuzhaigou Valley led him to consider wind and PV power. Following a lengthy discussion among its board of directors and shareholders, JHDC made a strategic decision to expand its capacity by embracing new methods of electricity generation. Now the key question was, What was the best strategy for JHDC, as a traditional utility company, to adopt this new technology?
    詳細資料
  • Universal Outreach Foundation and Rocky Mountain Soap Co: Developing Sustainable CSR

    In 2021, the Vancouver-based Universal Outreach Foundation (UOF) collaborated with the Rocky Mountain Soap Company (RMS), a Canadian natural beauty products company, to launch a soap-making venture for Liberia Pure, a business established by UOF and owned by and for Liberians. RMS then contributed a one-time donation to support the distribution of soap during Global Handwashing Day. This case highlights the different forms and levels of sustainability associated with corporate social responsibility (CSR) projects. Students consider how to make CSR a strategic advantage for the firm, rather than relying on regulatory incentives or emotion to ensure continued corporate support. It further looks at the sustainability of the impact on the recipients after the firm leaves.
    詳細資料
  • AEEC: Building Ecosystem Partnerships for Digital Transformation

    詳細資料
  • Building the Neurodiversity Talent Pipeline for the Future of Work

    The neurodivergent population faces high unemployment in a tight labor market that could benefit from their talents. Companies should look to community colleges as a valuable source of job candidates from this largely untapped population. Businesses might find that neurodivergent candidates possess skills that are poised to become even more important in the age of artificial intelligence, such as creativity and innovative thinking.
    詳細資料
  • The Rise of Connector Roles in Data Science

    At many companies, gaps in organizational structure get in the way of data science success. A new type of role, connectors, can bridge those gaps to help line-of-business and data science professionals work together better and deploy more projects. This article examines examples of organizations that created connector roles and explores the management challenges for this valuable group of professionals.
    詳細資料
  • Shein: What is the Future of Fast Fashion?

    In 2021, Shein’s app was ranked as the most downloaded shopping app in the e-commerce space, surpassing that of the technology giant Amazon.com Inc. A driver of Shein’s high adoption was how it leveraged technology throughout its business model: from analyzing consumer data to designing garments and manufacturing products to shipping clothing in a timely manner, Shein disrupted the fast-fashion space through its use of information technology. With exponential growth came complex challenges. Shein faced questions related to sustainability and social responsibility. What were some future opportunities and challenges for Shein? How could the company balance its technology-enabled strategy and sustainability? What initiatives should Shein implement to integrate sustainability into its supply chain and promote circularity among customers?
    詳細資料
  • AutoNation: The Changing Auto Dealership Landscape

    AutoNation Inc. (AutoNation), the largest auto dealership group in the United States, found itself in an envious position at the end of 2022. Sales and profits were at an all-time high, and AutoNation had a strong cash position and growth aspirations. However, the auto industry was undergoing changes, driven primarily by the electric vehicle (EV) revolution that was in full swing in early 2023. Committed to an EV future, original equipment manufacturers (OEMs) were set to introduce more than forty new models in 2023 alone and were exploring direct-to-consumer channels that would take the dealership out of the sales process. Importantly, EVs would cost half as much as internal combustion engine (ICE) vehicles to maintain, taking a large chunk of margin away from auto dealerships’ parts and service (P&S) business. How could AutoNation evolve and change its business model to ensure the company would not only survive but also thrive within these new industry dynamics?
    詳細資料