個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • City in Crisis: Michael Taylor

    Over the past four years the chief administrative officer (CAO) had worked hard to bring change to the city of Havenstock, Canada. Prior to his arrival at Havenstock in 2004, City Hall was awash in media scandal, secrecy, and suspicion. Moreover, the work environment at City Hall was plagued with closed-channel communication and a lack of trust between employees and management. Staff morale was low and the relationship with the press was tense. The CAO had had a clear vision of what he wanted to bring to the city. At the centre of his vision was an embracing of collective accountability. He had worked hard to instill a sense of purpose, priorities, and direction. Slowly, the CAO had begun to rebuild the corporate culture into a supportive workplace. <br><br><br><br>Despite his best intentions, the improvements made over the past few years were threatened, following a Council Oversight Committee meeting. During the meeting, city employee absenteeism numbers had been questioned. Unsatisfied with the explanation of what management was doing to address the problem, a city councillor leaked the absenteeism numbers to the media. After working so hard to improve both internal and external perceptions of City Hall, the CAO now found himself and his team on the headlines of the local newspapers. In order to save his reputation, the CAO needed to prepare a presentation to go before city council and address the employee absenteeism issue head on. He knew that what he said and how he said it would be a defining moment in his career.
    詳細資料
  • GSK’s Andrew Witty: Addressing Neglected Tropical Diseases and Global Health Issues — The Pharmaceutical Patent Pool (A)

    In February 2009, Andrew Witty, CEO of GlaxoSmithKline (GSK), reflected on his vision for big pharma as a catalyst for change which focussed on two key issues: 1) promoting innovation for the products that treat or prevent neglected tropical diseases and 2) improving access to medicines in the world’s poorest countries. He had announced the creation of the Pharmaceutical Patent Pool and wondered if it was the right strategy to deliver results on these two key issues.
    詳細資料
  • GSK’s Andrew Witty: Addressing Neglected Tropical Diseases and Global Health Issues — Open Labs, Open Minds (B)

    This case is a supplement to GSK’s Andrew Witty (A).
    詳細資料
  • Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation

    3M Canada has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF) since 2005. In support of the CBCF, 3M Canada has produced and sold pink products (i.e. products that bear the pink ribbon, such as Post-it notes, flag pens, Nexcare bandages and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines this corporate sponsorship relationship, and specifically how 3M Canada’s brand manager for Post-it brand office products can further engage the relationship with the CBCF. The brand manager’s marketing campaign for 2009 was successful; however, she now needs to determine the best approach for her 2010 campaign.
    詳細資料
  • AT&T Wireless: Text Messaging

    This case examines AT&T’s wireless business with a focus on its text messaging services. The industry features a high proportion of fixed costs in relation to acquiring spectrum and building a network. Variable costs are relatively low, especially in the case of SMS text messages. Pricing and margins in text messaging have attracted regulatory scrutiny in the Unites States, Canada, and elsewhere. The case requires the use of key concepts in cost behaviour, cost volume profit analysis, and product costing to understand the nature of the business and the profit margins involved. Many service or high-tech businesses exhibit similar cost behaviours, and so the case gives students insight into the management of such enterprises.
    詳細資料
  • The Transformations of Wal-Mart: Experimenting with New Retail Paradigms

    Beginning in the 1990s, Wal-Mart sought to maintain its rapid growth by investing outside of the United States. It chose to enter other countries through the purchase of existing retail chains. This process created a new set of challenges, since the existing chains had their own corporate cultures and operating procedures, and Wal-Mart experienced several surprising defeats. In 2000, Wal-Mart launched a chain of what it called Neighborhood Markets, limited to the sale of groceries. Meanwhile, its Latin American acquisitions included stores of only 4,000 square feet. In 2010, Wal-Mart announced a strategy to create a major chain of mini-Supercenters, each of some 40,000 to 60,000 square feet, to be located within cities. Some of the new smaller stores would be focused on local ethnic groups, with Hispanic neighborhoods being an obvious target for this paradigm. In addition to the need to change its inventory levels and to rely on parking buildings rather than large parking lots, Wal-Mart encountered strong opposition from labour unions. Meanwhile, Wal-Mart was using its new small-format stores in China. It was also experimenting with online grocery sales with home delivery. Wal-Mart was continuing to cut costs by consolidating its global purchases and shifting to more global supply chains with the elimination of many wholesalers. At the same time, Wal-Mart was taking a dramatic position in compelling its suppliers to adopt green practices, conducting audits of its suppliers, and refusing to purchase from those who failed to measure up to new environmental standards.
    詳細資料
  • From Kyoto to Copenhagen to Cancun to Durban to Doha: Successes and Failures in International Climate Negotiations

    In 1992, the United Nations (UN) Convention on Climate Change urged UN members to reduce their greenhouse gas (GHG) emissions in order to limit global warming and climate change. In 1997, international negotiations established the Kyoto Treaty in which 160 signatory nations agreed to achieve specific reductions by the period 2008 to 2012. While the overall commitment was to reduce GHG emissions to a level 5.2 per cent lower than 1990 levels, nations committed to different percentage reductions. Each signatory would determine how it wished to reach its target, and no penalties were threatened to those who might not reach their goal. By 2001, when the time came to ratify the treaty, various credits were provided to some nations for carbon sinks, particularly for existing forests. Even with such concessions, the United States refused to sign, as did most developing nations. The Kyoto Protocol proceeded at very different speeds in different nations. International negotiations in Copenhagen in 2009 and in Cancun in 2010 attempted to add clarity to the intentions of signatories. However, many significant details had not yet been addressed. Future negotiations in Rangoon and elsewhere would be necessary.
    詳細資料
  • SACD

    Giel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build their company further and know that they must stimulate demand for their products so that they can finance further recordings. Bessels and his team recognize the unique difficulties of educating consumers about the superior quality of high-resolution, surround-sound classical music on SACD, which needs to be heard to be fully appreciated. The case invites students to think creatively about alternative ways of growing and protecting PentaTone’s business, including novel uses of social media and possible expansion into China. The case also illustrates a relatively unusual motive for new venture creation — here, the business is seen as an asset to be built up to provide a future capital gain through a trade sale rather than as a vehicle to generate a stream of current and ongoing dividends (incomes).
    詳細資料
  • Rotary Cove Beach

    The branch manager of the YMCA Goderich-Huron considers a change in operations for the beachfront property at Rotary Cove Beach, which has been unprofitable for years. She needs to assess how a number of factors, including financial considerations, might change operations for the coming year. Her assessment and recommendations would have to fit with the branch’s overall financial strategy while considering the various stakeholders involved, including Goderich’s town council.
    詳細資料
  • Food and Health Policy in the Ontario Ministry of Agriculture, Food and Rural Affairs

    Rapid increases in obesity and chronic disease rates are stressing health care systems and government budgets globally. They are also causing individuals, governments, and businesses to examine closely the relationship between food and health. The issue is complex and involves many stakeholders from government and non-governmental agencies, as well as businesses. Food and health can have both positive and negative impacts on the food industry.<br><br>As the director of strategic policy at the Ontario Ministry of Agriculture, Food and Rural Affairs, Mike Walters has to decide whether to engage his ministry in the issue and, if so, what approach to use. He must carefully assess the risks and rewards for the government, the ministry, and himself. As part of his strategy on food and health, he has to make an immediate decision on partnering with the Lawrence Centre for Policy and Management at the Ivey School of Business on a proposed food and health policy workshop.
    詳細資料
  • Albert "Jack" Stanley in Nigeria (A)

    The international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery and corruption probe triggered by an unrelated accusation against an employee of one of the JV partners. The (A) case discusses the JV's ""business as usual"" approach to doing business in the context of Nigeria's political culture and the involvement Albert ""Jack"" Stanley, the JV's alleged manager, in structuring and implementing an elaborate bribery scheme. The ""B"" case relates Stanley's actions after he became the subject of multiple investigations and was terminated by Halliburton, parent of the U.S. JV partner, for taking kickbacks. The ""C"" case details the resolution of bribery and corruption allegations against Stanley, several of his associates and the JV partners.
    詳細資料
  • Albert "Jack" Stanley in Nigeria (B)

    The case describes Albert "Jack" Stanley's response to actions initiated against him by the U.S. Department of Justice and the SEC.
    詳細資料
  • DORD - Expanding Health Services in Rural Bihar

    Daudnagar Organization for Rural Development (DORD) was determining how to expand its successful eye care hospital into gynecology services. The case lays out the financial and organizational risks and asks the student to evaluate the possibility of expansion given the economic and governmental constraints of one of the poorest parts of India.
    詳細資料
  • The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest?

    As of 2012, the Physician Payments Sunshine Act of 2009 requires medical device manufacturers to track any payments or gifts they make to physicians that are worth more than $10 and then starting in 2013 to report those that exceed a total of $100 per year to any given doctor. While a majority of doctors, academic medical centers, and pharmaceutical and device companies generally support the principle of greater transparency when it comes to physician-industry collaborations, many have raised concerns that over regulating potential conflicts of interest could be detrimental to the development and commercialization of new treatments. Particularly in the medical device industry, physicians play a host of essential roles that span commercialization and, more importantly, product development. Any requirements that negatively affect the willingness or ability of physicians to partner with industry have the potential to hinder medical device innovation because, by its very nature, it is incremental and doctor-dependent This note provides a taxonomy of the different roles physicians play in device innovation and identifies which ones are most susceptible to conflicts of interest that may not be well managed by today's institutions. It also makes recommendations on how to better manage conflicts without jeopardizing the ability of physicians and companies to collaborate for the betterment of patient care.
    詳細資料
  • Torts 101: Civil Wrongs & Ways to Right Them

    This note summarizes basic principles of tort law and is intended as background information for business students studying legal aspects of management.
    詳細資料
  • Centre for Cellular and Molecular Biology: The Commercialization Challenge

    This case deals with the commercialization challenges that a premier research institute in an emerging economy faces despite conducting cutting-edge research. The case is set in 2009 in Hyderabad, India, soon after the appointment of CCMB’s new director, Dr. Mohan Rao. Rao has to decide how to proceed with incentivizing the scientists to find potential applications for their research when most scientists are merely interested in doing basic research and when, at the same time, the government is increasing its emphasis on the use of public science for societal good. The case also deals with the role of commercialization and technology transfer, publishing versus patenting, basic versus translation sciences, and incentives.
    詳細資料
  • Oral Insulin: Breakthrough Innovation at Biocon

    This case deals with the innovation challenges of a medium-sized firm (under $1 billion) in an emerging economy (India), particularly the challenges of product development and commercialization. The management has to decide how to proceed with a promising novel formula for oral insulin — promising both in terms of financial returns as well as social impact. The company has spent several years of research and development in getting the drug through Phase I and Phase II trials, and is entering the most critical stage, Phase III. The case is set in 2009, a period that was punctuated with a lot of economic uncertainty. Students are asked to decide if Biocon should go ahead with Phase III and, if so, whether it should be done locally or globally and with a partner or alone. The case also deals with transitioning research and development strategies in emerging markets, wherein firms that have traditionally focused on “imitation” (or generic drugs) are moving to high-risk drug discovery.
    詳細資料
  • Health Insurance to the Base of the Pyramid

    This case describes a unique insurance scheme in India called Krupa Arogya Suraksha, promoted by the Shree Krishna Arogya Trust. The product was designed with the aim of extending basic health coverage to the “base-of-the-pyramid” population at an affordable premium. The services were provided by Shree Krishna Hospital, of which the Trust was an associate. The Trust and the hospital were looking at a win-win situation: in providing modern health services to a larger, lower-income group, the facilities of the hospital would be better utilized. In the five years since the scheme’s creation, membership had increased threefold to 43,000. These members accounted for 13 per cent of patients treated by the hospital. Thus, the dual objectives of extending affordable health care to the lower-income segment and increased utilization of the hospital facilities had been achieved, to some extent. However, the Trust was unable to meet the cost of the health care offered under the scheme from the premiums collected and was dependent on donors to cover the difference. The Trust’s management was concerned about the sustainability of such an arrangement and was looking for ways to make the scheme pay for itself.
    詳細資料
  • HR as Transformation Partner in Maruti Suzuki India Ltd.

    The Indian business landscape is marked by uncertainty, turbulence, hyper-competition, and non-linear growth, as exemplified by the automobile sector. Increasing competition from foreign automobile organizations and homegrown ones such as Tata Motors are posing a threat to the market leader, Maruti Suzuki India Ltd. A fierce battle for market share is ensuing among these automobile giants. However, Maruti Suzuki has succeeded in maintaining its leadership position. Yet with more companies venturing into the territory of Maruti Suzuki — the small car segment — the threat to Maruti Suzuki’s market share is looming larger than before.<br><br>This case illustrates Maruti Suzuki’s journey and depicts the changes in its organizational strategy, HR strategy, and work culture in response to new challenges. Maruti Suzuki had to change from a government-owned organization and a monopoly, to a firm capable of competing with world-class automobile companies. This case describes the various challenges faced by the organization and how HR has assisted in bringing about much-needed transformation. The challenges include having to create a performing workforce, changing the mindset of the employees, coping with cross-cultural issues and, most significantly, engaging in breakthrough innovation. HR needs to create an organizational culture that not only supports breakthrough innovation but also helps retain employees.
    詳細資料
  • Fabric Super-Store (C)

    The entrepreneurs had offered to purchase one Fabric Super-Store franchise; management had countered with vendor take-back (VTB) financing toward the purchase of two stores if the entrepreneurs would agree to buy and operate both locations. The VTB debt would be in second position to the bank in the event of a bankruptcy. The couple was convinced they could be successful franchisees with both stores, but were concerned with the high proposed interest rate on the VTB offer. While there was no penalty for early repayment (as in their secured bank loan), the bank had offered very competitive rates. After evaluating the financial implications of Fabric Super-Store's counter offer, it was clear that without an immediate and substantial increase in sales at both stores, the entrepreneurs would find themselves unable to operate the business due to the high financing costs. Although both parties were motivated to make a deal happen, some important roadblocks would need to be navigated in order to actually get it done.
    詳細資料