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The PM begins with exploring the problem space, gaining an understanding of the larger context of the problem, namely the online bus travel sector in India and the challenges faced by the industry players. Then he conducts a deeper investigation of the actual user behavior data on redBus using Product Analytics (specifically, the method of funnel analysis) to identify the major scenarios when the platform users were not completing the ticket purchase. The PM uncovers that the users searching for bus tickets on the shorter routes seemed to drop off significantly more just after looking at the available bus options, as compared to the longer routes. Next, the PM formulates hypotheses to examine the reasons behind this intriguing behavior of short route travelers, and tests them using customers interactions and field studies. From the rigorous user research and hypotheses testing, the PM could confirm three categories of expectations of short route travelers which were not being fully met by the current features of the platform. Armed with this clarity about the problem space, the PM moves into the solution space, ideating feature solutions for the users. With inputs from various stakeholders, he finally designs a platform feature called 'Open Ticket' that could fulfill the three needs of their short route users. Then he worked with the engineering team to develop and launch the MVP of the solution using the Agile Scrum methodology. Finally, the post-launch user behavior was tracked to validate the efficacy of the Open Ticket solution. Unfortunately, the designed solution did not work as per expectations, leaving the PM with a decision dilemma that is critical in lean startups, i.e., whether to persevere with the Open Ticket idea by trying to fix it, or drop it completely and pivot to a new idea?

Boards of directors have important responsibilities in the context of top management succession processes. However, their role has not been sufficiently studied in the setting of family-controlled firms. Meanwhile, family executives often play a major role in the performance of family firms. In fact, replacing those family managers has important implications and needs to be treated as a priority by boards of directors. In this industry note, we explore the unique challenges that succession processes pose for the boards of family firms. We conclude that boards of directors should be particularly conscious of the need for planning, coordinating, and overseeing succession processes to meet both the business challenges and the controlling family's expectations.

The Miccosukee Indians, a small tribe of indigenous people in South Florida, have a long-standing interest in protecting the land, waterways, and habitats of the Everglades, their ancestral home, which serves as a watershed for urban areas in Miami-Dade County and a defense against climate change. For many years, the Everglades were threatened by suburban development and oil drilling. Recently, tribal members had engaged in various actions to increase awareness and reduce harm, including a protest march, use of the arts, and restoring habitats for fish, while also lobbying public officials and joining with environmental groups. Now, Curtis Osceola, chief of staff to the newly elected tribal chairman, assessed the value of actions to date and considered wanted what kinds of coalitions the tribe should join or convene for greater impact on Everglades restoration and climate change mitigation.

The managing director of Leosb Private Limited has to select a distribution channel for his factory-produced roti (a flat bread popular in India) in the city of Hyderabad, a large metropolitan city in India. In July 2022, he considered the best distribution channel, which would offer access to retail consumers, and be cost effective, easy to scale, and expandable to related product categories. His options were using one or more distributors, selling to modern trade outlets, developing a sales team to sell directly to retail outlets, or selling directly to the consumer through Leosb’s website and mobile app. He was running out of funds, so his time was limited.

In the spring of 2021, Raymond (Ray) Jefferson applied for a job in President Joseph Biden's administration. Ten years earlier, false allegations were used to force him to resign from his prior U.S. government position as Assistant Secretary of Labor for Veterans' Employment and Training (VETS) in the U.S. Department of Labor (DOL). Two employees had accused him of ethical violations in hiring and procurement decisions, including pressuring subordinates into extending contracts to his alleged personal associates. The DOL Office of the Inspector General (OIG), headed by an interim inspector general, supported their claims. The Deputy Secretary of Labor gave Jefferson four hours to resign or be terminated. Jefferson filed a federal lawsuit against the U.S. government to clear his name, which he pursued for eight years at the expense of his entire life savings. Why, after such a traumatic and debilitating experience, would Jefferson want to pursue a career in public service again? The case explores Jefferson's personal and professional journey from upstate New York to West Point to the Obama administration, and how he faced and addressed adversity at several junctures in his life. The case allows instructors to discuss resilience, career pathways and derailment, leadership style, and the pursuit of passion.

The managing director of Leosb Private Limited has to select a distribution channel for his factory-produced roti (a flat bread popular in India) in the city of Hyderabad, a large metropolitan city in India. In July 2022, he considered the best distribution channel, which would offer access to retail consumers, and be cost effective, easy to scale, and expandable to related product categories. His options were using one or more distributors, selling to modern trade outlets, developing a sales team to sell directly to retail outlets, or selling directly to the consumer through Leosb's website and mobile app. He was running out of funds, so his time was limited.

A Bentley University and Gallup survey on businesses' role in making a positive impact on society and the environment found that despite some differences across demographics, overall consumers feel that companies should take action to minimize their environmental impact but that large companies in particular aren't doing enough. The author suggests several actions companies can take to improve their environmental sustainability performance.

Beth Sharp and Jennifer Brilliant founded Miracle Therapeutics based on intellectual property developed by Brilliant and her post-doctoral student, John Supreme, in Brilliant's lab at Elite University (EU). Miracle will have to obtain a license from EU to the Brilliant patent rights and other technology, and the founders want this license to be exclusive. With venture funding waiting in the wings, Sharp and Brilliant set up a meeting with EU's Technology License Office (TLO) to discuss the terms of the license. The TLO's licensing manager, Susie Deal-maker has provided them with a licensing term sheet template for review prior to negotiating the key terms. The case explores the components of a technology/IP license and the process of negotiating a deal with a University.

In December 2022, Maruti Suzuki India Limited (Maruti Suzuki), the undisputed leader in the Indian car market, was evaluating the various alternatives for its continued growth and sustained performance. In 2015, building on the company's success selling no-frills cars, Maruti Suzuki launched its New Exclusive Automotive Experience (NEXA) line to attract customers who were seeking advanced car models. However, the emergence of electric vehicles posed a key challenge for Maruti Suzuki specifically because it lacked capabilities in this arena. To achieve continued growth and performance, Maruti had to prioritize among three alternatives: building upon its success in selling used cars, further building on the NEXA line, and aggressively trying to launch new electric vehicle models.

In December 2022, Maruti Suzuki India Limited (Maruti Suzuki), the undisputed leader in the Indian car market, was evaluating the various alternatives for its continued growth and sustained performance. In 2015, building on the company's success selling no-frills cars, Maruti Suzuki launched its New Exclusive Automotive Experience (NEXA) line to attract customers who were seeking advanced car models. However, the emergence of electric vehicles posed a key challenge for Maruti Suzuki specifically because it lacked capabilities in this arena. To achieve continued growth and performance, Maruti had to prioritize among three alternatives: building upon its success in selling used cars, further building on the NEXA line, and aggressively trying to launch new electric vehicle models.

In this Executive Focus, the authors follow up with Dr. Brian Kropp, chief of research and group vice president at Gartner Research, Inc., on a previous interview about the work-from-home trend. Dr. Kropp explains where the trend stands currently as well as where managers can expect it to change in their organizations.

In 2023, Tesla, Inc. (Tesla), was the most valuable automotive company in the world. Over 20 years, it had developed revolutionary products and a large, complex, global supply chain network. After announcing plans to spend nearly $150 billion to achieve the strategic goal of selling 20 million vehicles per year, it needed to dramatically expand its capacity. Chief executive officer Elon Musk was facing a key challenge: deciding what changes needed to be made to Tesla’s global supply chain to support its strategic objectives. What supply chain capabilities would Tesla need to support these plans?

In 2023, Tesla, Inc. (Tesla), was the most valuable automotive company in the world. Over 20 years, it had developed revolutionary products and a large, complex, global supply chain network. After announcing plans to spend nearly $150 billion to achieve the strategic goal of selling 20 million vehicles per year, it needed to dramatically expand its capacity. Chief executive officer Elon Musk was facing a key challenge: deciding what changes needed to be made to Tesla's global supply chain to support its strategic objectives. What supply chain capabilities would Tesla need to support these plans?

In December 2022, Jack Munroe, president of Munroe Homes Ltd. (Munroe), is trying to determine if his firm should take on a new development called Creekside Estates near Caledon Village, Ontario. Munroe began as a builder of modest homes on a large scale; the Creekside Estates opportunity involved developing high-end custom homes. Jack’s decision will have a significant effect on Munroe’s future strategy. Munroe can stay within its comfort zone and continue building large numbers of entry-level or mid-level homes or the company can choose to move into the high-end custom home segment. Jack needs to consider what changes will be necessary to position the Creekside Estates opportunity for success.

As Hasbro Inc.’s Wizards of the Coast LLC (Wizards) worked to design the next iteration of its popular tabletop role-playing game, Dungeons & Dragons (D&D), word leaked that it was looking to change its decades-old Open Game License. This would restrict third-party contributions to the game and reduce gameplay options for customers, in favour of increased protection of D&D’s game mechanics as Wizards’ intellectual property. Wizards’ delayed reaction to the leak gave way to an organized response from the D&D community, eventually pushing Wizards to give up its efforts to restrict licensing and take further steps to restore trust. What, if anything, went wrong with Wizards’ priorities, and what should its priorities be going forward?

On July 2022, Signify Health, a health care services company that was disrupting the US health care market with its value-based care provision, announced the opening of a new technology centre outside the United States. This was a significant first step for the company beyond its home country. The company had an ambitious plan to develop an international centre of excellence for innovation that it expected would grow to employ more than 125 people by the end of 2023. The new technology centre was seen as a critical step to develop new solutions and provide technologies that would enable the platform to scale up its business. However, the company had to make some important and urgent decisions, including where to locate the international technology centre and how to integrate the new centre into the wider domestic organization.

In March 2021, the wholesale distributor of home décor products SBO Distributors Ltd. (or SWISSBO), based in Vancouver, Canada, was considering an opportunity for strategic analysis. The firm was at a crossroads in light of the COVID-19 pandemic. The pandemic had led to a setback in the company’s revenues and margins—seemingly, a temporary setback. The wholesaler was now facing a make-or-break dilemma that involved a new growth opportunity to move up the value chain toward retailing.

In November 2018, Dell Technologies was poised to re-enter the public markets by means of a complex recapitalization that would replace an entire class of publicly-traded "tracking stock," with new shares that would trade publicly without the need of a formal IPO. The tracking stock was meant to track the value of the publicly traded shares of the software company VMware, but from the outset had traded at a significant discount, sparking intense criticism from analysts and shareholders, including Carl Icahn. In July 2018 the company announced the recapitalization, in which tracking stock holders could exchange their shares for new Dell shares or cash worth $109 a share. Dell had subsequently increased its offer to $120 a share. While Icahn and other large shareholders responded favorably to the new offer, a group of shareholders filed a class action lawsuit against Dell, alleging the offer was "financially unfair and coercive," and that Dell's directors had breached their fiduciary duties to tracking stock holders.

Following Dell's return to the public market in 2018, the company's stock underperformed. In June 2020, the Wall Street Journal reported that Dell was exploring various options with respect to its majority stake in the virtualization software company VMware.

The "Moral Complexity in Leadership" series of cases and teaching notes help business instructors harness the power of fiction to prepare students for the moral and ethical dilemmas they will face throughout their careers. Meaningful fiction challenges students intellectually and emotionally; it reveals the inner worlds of human players and enables learning that can be difficult to access through case studies, commentary, or reporting. Through literature, students will wrestle with the kinds of problems they will face as leaders looking to make courageous decisions aligned with their moral codes. The works in this series represent a wide range of settings, viewpoints, and cultural frameworks; the characters are complex and contradictory, and the systems within which they operate (whether family, organizational, or cultural) influence them in varied ways. They have been taught to executive, full- and part-time MBA student audiences for many years. The series aims to increase students' understanding of moral frameworks and enhance their skills in facilitating and participating in healthy and productive dialogue about complex and provocative issues. This installment of the series, "Hubris, and Humility," examines the great ancient Greek tragedian Sophocles's play Antigone, about a young Theban princess's defiance of the state-personified in her uncle, Creon, the king of Thebes-in her struggle to bury with honor her brother who was slain in a civil war. Antigone is loyal to her brother and shows courage in speaking up for him; Creon cannot understand why anyone would make such an emotional decision. Antigone s story warns organizational leaders that hubris can drive them to simplistic solutions when situations demand an appreciation of complexity, moral humility, and thoughtfulness. From Creon, leaders witness the-in this instance, dire-consequences of ignoring input from multiple points of view, especially when others' perspectives are uncomfortable or inconvenient.