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Block: Creating an Ecosystem of Ecosystems
At Investor Day 2022, Block announced a new vision for its businesses: creating an ecosystem of ecosystems. Outside the norm for many public growth companies, Block had recently acquired a variety of new business streams in the creator economy and Bitcoin despite a volatile macroeconomic outlook. At the same time Wall Street was growing concerned about slowing payment volume growth in Block's core business streams and the new initiatives' added expenses. Would an 'ecosystem of ecosystems' strategy again build upon the company's strong track record and enhance its business model as promised? How could the company balance reluctant investors and Wall Street skeptics while investing in its new initiatives? -
Albert Einstein: Changing the World
This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed pacifist, he changed his views during World War II and urged President Roosevelt to build an atomic bomb to defeat Nazi Germany. He then spent the rest of his life advocating nuclear arms control. Students will learn how Albert Einstein navigated life's choices to leave a lasting impact on the world. -
The Rise of TikTokers: Future-Proofing an Emerging Social Media Business in the Wake of Regulatory Threat
In July 2019, 15-year-old Charli D’Amelio posted a dance video on the relatively new social media platform TikTok and became a TikTok sensation, soon becoming the first person to reach 50 million followers on the app and earning her a spot in the Guinness World Records. TikTok’s meteoric rise, however, was at risk of being short-lived. In 2020, the US government was concerned about the app’s rapid expansion and threatened to ban it in the United States. Even if the ban announced by the US government failed to materialize, the D’Amelios and numerous other up-and-coming celebrity TikTokers had to contend with many other issues that threatened to compromise their growing social media influencer business. There was growing public concern about TikTok’s lack of content moderation policy, which resulted in the routine posting of questionable content on the platform. The company was also slow in developing a monetization scheme to incentivize, remunerate, and retain its most influential creators. How could the D’Amelios best “future-proof” their fast-growing but fickle business against potential risk? -
Doing Business in Lima, Peru
This case examines the challenges and opportunities of doing business in Peru. It highlights Peru's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles faced by businesses operating in the country, contrasting these with the efforts undertaken by the government to improve the country's business climate. This is illustrated through the discussion of a fictional business dilemma. -
Subscription Models: Recurring Revenues for Lasting Growth
This note offers a comprehensive exposition to subscription revenue models and aims to explain their recent rise. It covers the advantages to firms of employing a subscription-based approach to monetization (as opposed to "one-off" upfront payment), as well as the benefits to consumers from the arrangement. The note further provides a typology of the different subscription models used in practice, and outlines the various considerations involved in designing an effective subscription service. Also covered are the key performance indicators (KPIs) and metrics companies should use in order to track the performance of the subscription design they have elected to follow. Lastly, common challenges firms may face when implementing a subscription model are highlighted. The note is replete with examples that illustrate the concepts and ideas presented. -
Moral Complexity in Leadership: Empathy / "The Paper Menagerie," by Ken Liu
The "Moral Complexity in Leadership" series of cases and teaching notes help business instructors harness the power of fiction to prepare students for the moral and ethical dilemmas they will face throughout their careers. Meaningful fiction challenges students intellectually and emotionally; it reveals the inner worlds of human players and enables learning that can be difficult to access through case studies, commentary, or reporting. Through literature, students will wrestle with the kinds of problems they will face as leaders looking to make courageous decisions aligned with their moral codes. The works in this series represent a wide range of settings, viewpoints, and cultural frameworks; the characters are complex and contradictory, and the systems within which they operate (whether family, organizational, or cultural) influence them in varied ways. They have been taught to executive, full- and part-time MBA student audiences for many years. The series aims to increase students' understanding of moral frameworks and enhance their skills in facilitating and participating in healthy and productive dialogue about complex and provocative issues. In this installment of the series, "Empathy," we examine Ken Liu's short story "The Paper Menagerie," in which the biracial son of a Chinese immigrant mother and a White native-born American father internalizes the racist attitudes and comments of those around him and tries to fit in with the majority cultural norms by rejecting his Chinese heritage and his mother--and his subsequent realization of their value. The story highlights issues of dislocation and pressures to conform that can mean a loss of identity; the personal impact of racist attitudes and remarks; and lack of empathy and curiosity about others' points of view and background. -
Moral Complexity in Leadership: Empathy / "Mrs. Sen's," by Jhumpa Lahiri
The "Moral Complexity in Leadership" series of cases and teaching notes help business instructors harness the power of fiction to prepare students for the moral and ethical dilemmas they will face throughout their careers. Meaningful fiction challenges students intellectually and emotionally; it reveals the inner worlds of human players and enables learning that can be difficult to access through case studies, commentary, or reporting. Through literature, students will wrestle with the kinds of problems they will face as leaders looking to make courageous decisions aligned with their moral codes. The works in this series represent a wide range of settings, viewpoints, and cultural frameworks; the characters are complex and contradictory, and the systems within which they operate (whether family, organizational, or cultural) influence them in varied ways. They have been taught to executive, full- and part-time MBA student audiences for many years. The series aims to increase students' understanding of moral frameworks and enhance their skills in facilitating and participating in healthy and productive dialogue about complex and provocative issues. In this installment of the series, "Empathy," we examine Jhumpa Lahiri's short story "Mrs. Sen's," about an 11-year-old American boy who spends his after-school hours at the apartment of his babysitter, an Indian woman married to a university professor. The author's frequent theme of what she has called the "tension between alienation and assimilation" are highlighted here, as well. The story gives students the opportunity to discuss deep themes such as sacrifice for one's own or a partner's career; coming to terms with a bicultural life and managing the expectations of one's home family and friends; facing a lack of empathy and curiosity about one's points of view and background; and how the simplest of human connections can transform an individual's experience. -
Writing a Beautiful Action Plan
This note can be used in any case class. A strong analysis should be followed by a solid action plan. Unfortunately, a lot of action plans are not worthy of the solution they are meant to support because they are vague and open-ended. A beautiful action plan is specific and clear, with lots of detail. This note offers careful instruction on how to build a beautiful action plan. For instance, action plan builders should ensure the action plan flows from the analysis; be specific, especially in the early stages; make steps realistic; plan on overcoming natural resistance to change; state and justify assumptions; address the short and long term; define critical steps; and outline ways to measure progress. Examples of good and poor plans are included. -
Writing a Beautiful Action Plan
This note can be used in any case class. A strong analysis should be followed by a solid action plan. Unfortunately, a lot of action plans are not worthy of the solution they are meant to support because they are vague and open-ended. A beautiful action plan is specific and clear, with lots of detail. This note offers careful instruction on how to build a beautiful action plan. For instance, action plan builders should ensure the action plan flows from the analysis; be specific, especially in the early stages; make steps realistic; plan on overcoming natural resistance to change; state and justify assumptions; address the short and long term; define critical steps; and outline ways to measure progress. Examples of good and poor plans are included. -
Creating World-Class Board Governance at SECO
In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization, facilitated by private equity funding (in 2018) and an IPO (2021). Its corporate governance had also evolved, but Mauri was eager for even more change at the board level. He wished to create a board that would partner with him in shaping the company's strategy and in challenging himself and his team on SECO's performance. What kind of board should that be and what steps should he take to make it happen? -
Hayco: Moving Manufacturing to the Caribbean, Mexico, or Central America
In 2018, Christopher Hay, president and chief executive officer of Hayco, the top contract manufacturer to the brush industry globally, had been looking for a new location for some of its operations due to over a decade of rising labour costs in Hong Kong, China, where the company was based. The company accelerated its search in response to the US government’s announcement of tariffs against Chinese products in April 2018. Hayco was seeking a location closer to the US and European markets where labour costs were still low for an initial workforce of over one thousand employees and where there was no threat of tariffs. Hay’s focus was on Mexico, the Caribbean, and Central America. Hay considered questions such as, “What is the best market to which Hayco could move its operations? Should it establish a new subsidiary on its own or locate within a special economic zone?” -
Helga Wear: The Unzipped Potential of Women’s Workwear
The case traces the story of Jodi Huettner, a mechanical engineer, and her journey to launch Helga Wear Inc. (Helga Wear), a company that developed personal protective equipment (PPE) in the form of workwear specifically designed for women. Huettner started the venture following her own struggles working in PPE designed for men. The case outlines the various challenges she encountered in bringing her product to market and illustrates how gender bias affects not only product design but also product demand. The case also follows the “idea journey” of an innovation, outlining the founder’s bootstrapped approach and her interactions with multiple stakeholders along the way. It also demonstrates the importance of considering the role of the broader ecosystem—such as industry standards—in shaping product demand. -
Paul Hardy Design Inc.: A Pandemic Pivot in Luxury Fashion and Interiors
Paul Hardy parlayed a degree in fashion and an early-career job as a personal shopper at high-end retailer Holt, Renfrew & Co., Limited (Holt Renfrew) into a successful career as a Canadian luxury-goods fashion designer. He was a survivor in the industry, adapting to various exogenous shocks, most recently COVID-19. The pandemic resulted in the cancellation of events and social gatherings at places where women typically wore his designs. In addition, Hardy’s online purchasing presence was minimal. His immediate response to the pandemic-related lockdowns was to enable online purchasing and highlight clothing that could be worn at home or on more informal and local excursions. His business success had been largely based on his talent and the relationships he had fostered and nurtured over the years. Hardy personally reached out to his clients and held a COVID-compliant fashion show. Once again, he was demonstrating his resilience in the face of significant challenges, but what should come next?<br><br>After the economic crisis of 2008, Hardy had expanded his business to interior design. Should he forego high-end fashion to focus on interiors? Was there a way to further pivot his fashion design given the changes in consumer demand? How would the world come out of the pandemic, and how could Hardy position himself to thrive? Would any change threaten relations with his loyal clientele? Given that his business was almost 20 years old, what should his short- and longer-term strategic plan entail? -
Tea Leaf Trust: Providing More Than Education
Tea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company’s founding, Yadharshi Selvaraj, TLT’s co-lead, was assessing the advantages and disadvantages of the current fundraising model used at TLT and wondered what solutions she should outline moving forward. Did the company have the necessary resources and skilled management team to adequately monitor fundraising and support continued growth? -
Hayco: Moving Manufacturing to the Caribbean, Mexico, or Central America
In 2018, Christopher Hay, president and chief executive officer of Hayco, the top contract manufacturer to the brush industry globally, had been looking for a new location for some of its operations due to over a decade of rising labour costs in Hong Kong, China, where the company was based. The company accelerated its search in response to the US government's announcement of tariffs against Chinese products in April 2018. Hayco was seeking a location closer to the US and European markets where labour costs were still low for an initial workforce of over one thousand employees and where there was no threat of tariffs. Hay's focus was on Mexico, the Caribbean, and Central America. Hay considered questions such as, "What is the best market to which Hayco could move its operations? Should it establish a new subsidiary on its own or locate within a special economic zone?" -
Tractor Supply Co
In February 2023, Hal Lawton, CEO of Tractor Supply Co, the largest farm and ranch retailer in the United States reflected on the company's 70% growth between 2019 and 2022. Economists had begun to predict an economic downturn and experts were predicting softening consumer demand, which would negatively impact retail sales. Although Lawton acknowledged the prospect of short-term economic headwinds, he believed that structural trends favored Tractor Supply, particularly regarding the habits and interests of Millennials. The company had performed extremely well during the pandemic as people isolated at home, moved to less densely populated areas, and began to embrace the Out Here lifestyle. As the pandemic subsided, experts questioned whether Tractor Supply could continue its torrid pace of growth and whether it could maintain its position as the 4th highest performing stock in the Standard & Poor's 500 Index, a position it had held since 2000. -
Paul Hardy Design Inc.: A Pandemic Pivot in Luxury Fashion and Interiors
Paul Hardy parlayed a degree in fashion and an early-career job as a personal shopper at high-end retailer Holt, Renfrew & Co., Limited (Holt Renfrew) into a successful career as a Canadian luxury-goods fashion designer. He was a survivor in the industry, adapting to various exogenous shocks, most recently COVID-19. The pandemic resulted in the cancellation of events and social gatherings at places where women typically wore his designs. In addition, Hardy's online purchasing presence was minimal. His immediate response to the pandemic-related lockdowns was to enable online purchasing and highlight clothing that could be worn at home or on more informal and local excursions. His business success had been largely based on his talent and the relationships he had fostered and nurtured over the years. Hardy personally reached out to his clients and held a COVID-compliant fashion show. Once again, he was demonstrating his resilience in the face of significant challenges, but what should come next?<br><br>After the economic crisis of 2008, Hardy had expanded his business to interior design. Should he forego high-end fashion to focus on interiors? Was there a way to further pivot his fashion design given the changes in consumer demand? How would the world come out of the pandemic, and how could Hardy position himself to thrive? Would any change threaten relations with his loyal clientele? Given that his business was almost 20 years old, what should his short- and longer-term strategic plan entail? -
Tea Leaf Trust: Providing More Than Education
Tea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company's founding, Yadharshi Selvaraj, TLT's co-lead, was assessing the advantages and disadvantages of the current fundraising model used at TLT and wondered what solutions she should outline moving forward. Did the company have the necessary resources and skilled management team to adequately monitor fundraising and support continued growth? -
How Professional Services Firms Dodged Disruption
Big professional services firms appeared to be in the crosshairs of new, technology-fueled competitors a decade ago but many have maintained or even bolstered their positions. How they did so holds lessons for other incumbents aiming to counter threats that are disruptive to their businesses. -
Manage Your Workforce Ecosystem, Not Just Your Employees
Leaders increasingly characterize the workforce as being broader than an organization's employees, encompassing all of the people and groups that contribute to achieving the company's business objectives. The shift is challenging leaders to redefine who and what constitutes their workforce and to develop new management practices and organizational structures.