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In 2001 a young new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new Web-based service business provide interesting new directions. This case traces the development of strategy and organization at this European multinational.

Quest Foods International is one of the world's largest manufacturers of fragrances, flavors, and textures for the food, beverage, and consumer products industries. Quest Foods' regional vice president is in the process of implementing a business process reengineering project for the company. His current efforts focus on developing an information technology-based customer relationship management (CRM) system that he believes could give the company a sustainable competitive advantage with customers in the region and throughout the world. His ultimate goal is to bring Quest to the next phase of e-business. Despite high ambitions, his initiatives are making little headway. Internal opposition to change is significant and some key customers are growing concerned that Quest's CRM plans might miss the mark. Faced with considerable time and resource pressures, he is wondering how to set priorities and where to focus his energies.

Environmental Management Systems (EMSs) are relatively new and rather innovative management practices that provide firms with additional sources of information and leverage over their environmental and business processes and performance. This article reports the results of a survey of manufacturing plants that have adopted EMSs. It finds that EMSs are associated with factories that are larger, more committed to total quality management, and more innovative in general. EMSs are also a useful tool for managing community relationships and dealing with key stakeholder groups with respect to potentially controversial environmental issues. Furthermore, EMS plants appear to pose less environmental risk for communities and report that their adoption and use of an EMS is an important factor in achieving this result. In the end, EMSs are an effective tool for managing environmental costs and risks inside and outside the factory in ways that add to, rather than detract from, the bottom-line.

The toy industry faces relentless change and an unpredictable buying public, which creates immense challenges in anticipating best sellers and predicting volume. Like the high-technology industry, toys also suffer from many supply chain ailments, including short product life, rapid product turnover, and seasonal demand. Coupled with long supply lines and ongoing political and economic turmoil in Asia, toy makers face an unusually complex set of risks. Managers in many businesses can learn valuable lessons in managing uncertainty from toy makers. This article describes supply chain lessons focused on reducing risk by actively managing both demand and supply variability. These lessons include product variety strategies based on product extensions, rolling mix strategies, leveraged licensing agreements, coordinated outsourcing strategies, and hedging against political and currency risk by producing in many different countries.

This is an MIT Sloan Management Review article. Although the concept is not new, profitability modeling, to date, has been limited to individual departments or business functions. Although firms develop models that are more comprehensive and cross-functional, these efforts are sporadic, relatively expensive, and time consuming. More companies might attempt this kind of modeling if they had an explicit framework and procedure for establishing links to guide them. Marc Epstein and Robert Westbrook, professors at Rice University's Jones Graduate School of Management, have studied companies' efforts to develop models that link action to profit and have devised a general model that managers can use to link any departmental action to overall corporate profitability. By customizing their general model, firms can more quickly arrive at specific links between an action and its impact on profitability. The action-profit linkage model helps managers identify and measure key drivers of business success and profit, develop causal links among them, and estimate the impact of actions to bring them about. This process forces managers to narrow their strategies to the areas with the highest payoff. Attention shifts from a preoccupation with individual performance metrics to an awareness of how those metrics work as a system and how they lead to increased profit and more shareholder value. The process of getting to the final model is valuable because managers gain tremendous insight into how their organizations' various metrics interrelate. The model also fosters a common management focus on the variables that matter most in achieving success. More importantly, it helps develop disciplined thinking about profit drivers by tracing them through the customer, the product offering and, ultimately, the company's actions.

This is an MIT Sloan Management Review article. Renowned management thinker Henry Mintzberg and business professor Frances Westley zero in on three ways the best managers make decisions. To hone their decision-making skills, business leaders can start by admitting that real-world decisions are not always made through logical steps--and that often they shouldn't be. Most managers believe they make decisions by using analysis. Define the problem, they say, diagnose its causes, design possible solutions, choose and, finally, implement the choice. But they may make their best decisions in some other way--for example, after a flash of intuition or by trying out several things and keeping what works. The authors show that a focus on "thinking first" before choosing may interfere with a deep understanding of the issues dividing people and prevent a good decision. A decision-making approach the authors call "seeing first"--literally creating a picture with others to see everyone's concerns--can surface differences better than analysis and can force a genuine consensus. "Doing first"--going ahead with an action to learn--is the third approach. Each route is best under particular circumstances. Thinking first works best when the issue is clear, data are reliable, the context is structured, thoughts can be pinned down, and discipline can be applied--for example, in an established production process. Seeing first works best when many elements must be combined into creative solutions, commitment to those solutions is key, and communication across boundaries is essential--for example, in new-product development. Doing first works best when the situation is novel and confusing, when complicated specifications might get in the way, and a few simple relationship rules could help people move forward--for example, when companies face a disruptive technology.

Business is shaped by ideas. But how do you separate enduring ideas from passing fancies? In this, the first edition of the annual HBR List, our editors spotlight five breakthrough ideas that are truly shaping the future of business. Even a great business model is not enough. The rise and fall of dot-coms left markets reeling and CEOs scratching their heads. The most important lesson of the debacle: squishy thinking about "business models" is no substitute for a distinctive strategy. Change is changing. In recent years, pundits have urged executives to incite revolutions within their companies. But a growing group of experts now suggests that the best companies actually evolve through incremental change--change that builds on rather than subverts their heritage. Ego makes the leader. By looking deeply into executives' psyches, we are beginning to unlock the enigma of leadership. While there will never be a single recipe for successful corporate stewardship, an understanding of the human ego can shed light on leadership's most fundamental components. Only connect. In business organizations, what's really important about people is not their individual skills but the relationships they form with one another. By investing in "social capital," companies can often push their performance to a whole new level. The biology century dawns. In the twentieth century, product innovations tended to spring from physics. But in the new century, biology may be the central source of innovation. From genomics to biomimicry, the study of life promises to change what companies sell and even how they operate.

A high-ranking district administrator in India, upon taking office, is informed that his predecessor agreed to acquire a plot of land for a local jail. When he learns that the landowner is the wife of an influential local politician, he becomes suspicious and decides to inspect the property himself. Located in the middle of a forest, completely inaccessible to transport, and far from police headquarters, it becomes clear that the land acquisition is designed only to make someone rich at the district's expense. Meanwhile, the real needs of the district-to provide safe drinking water, prevent malaria, improve literacy, invest in employment programs, and wean local youth away from secessionist militancy-are slighted. The administrator decides to stall the acquisition, even while realizing that the effort may put his career, and his programs to help the district, at risk. The case recounts his escalating tactics, from bureaucratic trickery to deliberate deceit and destruction of a government document. It provides a vehicle for discussing the ethical duties of public officials confronted with systemic corruption-and possible strategies for dealing with it. HKS Case Number 1615.0

The case describes an international agreement to phase out child labor in soccer-ball manufacturing. This high-profile agreement, which resolves major brand manufacturers, has been hailed as an example of socially responsible corporate policy.

In 1996, U.S. Surgical launched a hostile takeover bid against Circon Corp. After building the company for 20 years, CEO Richard Auhll takes a defensive stand that includes inviting an old HBS friend (George Cloutier) to join the fight as a director of Circon. A "poison pill" and a staggered board serve as primary defense measures, leading to the longest-running takeover battle in U.S. corporate history. Issues of loyalty to a friend, executive incentives, executive entrenchment, and duty to shareholders collide as Cloutier realizes crucial corporate governance decisions have to be made.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

The top management team at India's leading home finance company must decide how to deal with the emergence of intense competition at the end of the 1990s. Having founded the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new entrants from the banking, mortgage finance, and insurance sectors. In particular, management must decide how to respond to an aggressive new competitor who has copied HDFC's processes, lured away some of its key staff, and whose misleading, but lawful, advertising of interest rates is drawing customers away from HDFC.

This case describes and presents the hog industry crisis of 1998, when farmers suffered from the lowest prices in 30 years, as a perplexing systems problem. Students are asked to hypothesize what went wrong. Tools useful in the analysis include casual loop mapping and systems modeling. Policy alternatives are presented for the students' analysis and recommendation.

This technical note provides a thorough overview of real-estate investment trusts (REITs). Created to promote and facilitate widespread public ownership of commercial real estate, REITs are companies that own real-estate properties or mortgages and that operate within certain guidelines, allowing them to qualify for REIT status. Focusing primarily on equity REITs, the note covers a broad range of issues, including valuation and its many drivers, and also examines the advantages of REIT ownership versus property ownership. The note concludes with a discussion of the future of REITs.

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

The mass killings at Columbine High School in suburban Denver, in April 1999, inspired deep soul-searching across the United States. The search for lessons to be learned from the tragedy has extended, as well, to the law enforcement and emergency response communities. This case provides a dramatic account of the details of police, fire, and emergency medical response to the reports of carnage at Columbine. It is designed to raise the central questions relevant for any such emergency: why did the response take the form it did and could matters have been handled better? In the process, the case illuminates the manner in which the decentralized United States law enforcement system functions under conditions of extreme pressure and minimal information.

The authors' research into more than 50 multinationals suggests that encouraging innovation in foreign subsidiaries requires a change in attitude. Companies should start to think of foreign subsidiaries as peninsulas rather than as islands--as extensions of the company's strategic domain rather than as isolated outposts. If they do, innovative ideas will flow more freely from the periphery to the corporate center. Basing their arguments on a rich array of examples, the authors say that encouraging such "innovation at the edges" also requires a new set of practices, with two aims: to improve the formal and informal channels of communication between headquarters and subsidiaries and to give foreign subsidiaries more authority to see their ideas through. The challenge for executives of multinationals is to find ways to liberalize, not tighten, internal systems and to delegate more authority to local subsidiaries. It isn't enough to ask subsidiary managers to be innovative; corporate managers need to give them incentives and support systems to facilitate their efforts. The authors suggest four approaches: give seed money to subsidiaries; use formal requests for proposals as a way of increasing the demand for seed money; encourage subsidiaries to be incubators for fledgling businesses; and build international networks. As part of the last approach, multinationals also need to create roles for idea brokers who can link entrepreneurs in foreign subsidiaries with other parts of the company.

Nokia Corp. is a global telecommunications company that, in eight years, went from a near-bankrupt conglomerate to a global leader in mobile telephony, delivering almost 30% annual compound growth in revenues during 1992-2000, while shedding businesses that had accounted for almost 90% of its 1998 shares. By spring 2000, Nokia had the highest margins in the mobile phone industry, a negative debt-equity ratio, the most valuable non-U.S. brand in the world, Europe's highest market capitalization, a presence in 140 countries, and unique corporate structures, processes, and culture that gave it the feel of "a small company soul in a big corporate body." Along with growth in size and diversity, however, came growth in complexity. Nokia had to develop multiple businesses and technologies (while dealing with the great technological uncertainties that were inherent in the convergence of mobile telephony and the Internet). It also had to manage a growing network of alliances and a number of acquisitions, mostly in the United States. This case provides the background to the issues Nokia faces as it considers how to meet these challenges while maintaining its unique company values and way of working that made it possible to execute efficiently while continuing to innovate.