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This is an MIT Sloan Management Review article. Project failure in the information technology area is a costly problem, and troubled projects are not uncommon. Executives become so strongly wedded to a particular project, technology, or process that they persist in committing their companies, continuing to pour in more resources. Escalation of commitment to a failing course of action is particularly common in technologically sophisticated projects with a strong IT component. There is little research on de-escalation, or the process of breaking the cycle of escalating commitment to a failing course of action. Through de-escalation, managers may successfully turn around or sensibly abandon troubled projects. During the past eight years, the authors examined more than 40 cases of IT project escalation. The authors present a process framework for de-escalation. The framework reveals that de-escalation is a four-stage process: problem recognition, re-examination of the prior course of action, the search for an alternative course of action, and implementation of an exit strategy. To show its general applicability, the authors apply the framework to a well-documented case study of de-escalation: the London Stock Exchange's Taurus system. The authors offer a set of recommendations for disengaging from a failing course of action.

Describes the transition from functional to general management. Describes the distinctive challenges of the general manager's job as well as how best to manage the short-term results of assuming a position as general manager.

Mustika Ratu is a leading Indonesian manufacturer of health and beauty products and traditional herbal supplements that began as a modest enterprise and had grown to become one of Indonesia's most successful consumer products companies. However, in May 1998, in response to the social, political and economic chaos Indonesia was experiencing (sparked by the Asian financial crisis of 1997), the capital erupted in a sea of violence. The rioting affected almost every business operating in Indonesia. Mustika Ratu's managing director must decide whether to design and implement a new strategic marketing plan in light of the external environment and a potential decline in revenue growth or to remain true to the strategies that had garnered success in the past. The case will help students appreciate the importance of remaining true to a successful strategy, yet flexible enough to respond to the realities of the external environment, especially during times of crisis, when managers will be most tempted to deviate from their strategy. It also will help students understand how opportunities can arise from crisis, including fast-tracking international expansion plans, better positioning current products or launching new product lines, making acquisitions, or investing in capital intensive projects in times when inputs can be procured at a lower cost.

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER -Regional Asia-Pacific Case Writing Competition</strong></p><br>The newly hired director of human resources for a large golf and country club near Beijing, China has just presented her human resources plan to the company founder. At issue is whether this plan - in terms of recruiting, training and development, rewards and benefits - was directionally correct and implementable.

With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the company with a major source of competitive advantage. It looks at employee development, motivation, and retention efforts in one of Microsoft's product groups. Dissatisfied with his project management role, MacLellan decides to become a developer despite the fact that he has never written code professionally. Kaplan is faced with the decision of whether to support his protege's radical career shift, and if so, how to do it not only to MacLellan's satisfaction but also in the organization's best interest.

Offers a framework and set of conceptual ideas to guide firms in approaching the strategic challenge of casting their business lines overseas and building global presence: How should a multiproduct firm choose the product line to launch it into the global market? What factors make some markets more strategic than others? What should companies consider in determining the right mode of entry? How should the enterprise transplant the corporate DNA as it enters new markets? What approaches should it use to win the local battle? How rapidly should a company expand globally? Becoming global is never a precise result of a grand design, but it would be naive to view it as a sequence of incremental, ad hoc, opportunistic, and random moves. The wisest approach would be one of directed opportunism within a broad direction set by a systematic framework.

A Lockheed Martin manager is faced with the decision of where to focus the organization's resources in order to develop a world-class employee development system. The manager's recommendation will serve as the basis for the company's goal of becoming an Employer of Choice in the minds of its current and prospective employees. Compounding the difficulty of his decision is the pressure from the current financial, operational, and cultural challenges facing the business. With the defense industry becoming more cost competitive and contracts being awarded to non-traditional defense industry suppliers, Lockheed Martin is faced with a need to reduce its cost structure while developing employee talent and future leaders who can adapt quickly to change and effectively lead in this new environment.

Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and retain first-class talent as it grew from a start-up to a global behemoth. Triggered by high-profile, senior-level departures in 1999, the company must decide if it is time to change its "hard core" culture came to be.

Spreadsheet supplement for case 300-001.

Why didn't a single minicomputer company succeed in the personal computer business? Why did only one department store--Dayton Hudson--become a leader in discount retailing? Why can't large companies capitalize on the opportunities brought about by major, disruptive changes in their markets? It's because organizations, independent of the people in them, have capabilities. And those capabilities also define disabilities. As a company grows, what it can and cannot do becomes more sharply defined in certain predictable ways. The authors have analyzed those patterns to create a framework managers can use to assess the abilities and disabilities of their organization as a whole. When a company is young, its resources--its people, equipment, technologies, cash, brands, suppliers, and the like--define what it can and cannot do. As it becomes more mature, its abilities stem more from its processes--product development, manufacturing, budgeting, for example. In the largest companies, values--particularly those that determine what are its acceptable gross margins and how big an opportunity has to be before it becomes interesting--define what the company can and cannot do. Because resources are more adaptable to change than processes or values, smaller companies tend to respond to major market shifts better than larger ones. The authors suggest ways large companies can capitalize on opportunities that normally would not fit in with their processes or values; it all starts with understanding what the organizations are capable of.

If you think the Internet has changed the shape of business, just imagine what genetic engineering is going to do. In this groundbreaking article, Juan Enriquez and Ray Goldberg explain how advances in genetics will not only have dramatic implications for people and society, they will reshape vast sectors of the world economy. The boundaries between many once-distinct businesses, from agribusiness and chemicals to pharmaceuticals and health care to energy and computing, will blur, and out of that convergence will emerge what promises to be the largest industry in the world: life science. And as scientific advances continue to accelerate, more and more businesses will be drawn, by choice or by necessity, into the life-science industry. Companies have realized that unlocking life's code opens up virtually unlimited commercial possibilities, but operating within this new industry presents a raft of wrenchingly difficult challenges as well. Companies must rethink their business, financial, and M&A strategies. They must make vast R&D investments with distant and uncertain payoffs. They must enter into complex partnerships and affiliations, sometimes with direct competitors. And perhaps most difficult, they must contend with a public that is uncomfortable with even the thought of genetic engineering. The optimal structure of the life-science industry--and of the companies that compose it--is as yet unknown. But the actions that executives take now will go a long way toward determining the ultimate role their companies play in the world's largest and most important industry.

The federal Equal Employment Opportunity Commission is the agency charged with investigation of non-criminal complaints of civil rights-related violations in the U.S. workplace, including racial and gender discrimination. This case describes the agency's efforts to reform its internal procedures do as to deal with a staggering backlog of complaints--nearly 100,000--and up to 19-month waits for resolution. It focuses on key strategic decisions which must set the stage for greater efficiency--particularly the issue of whether every complaint must be processed in the same manner, of whether the agency should find ways to concentrate its effort on complaints judged somehow to be more significant. HKS Case Number 1562.0

When Paulo Renato de Souza accepts an appointment to become Brazil's minister of education, he faces extreme challenges. Public education in Latin America's most populous nation is widely viewed as a failure. Brazil's vast population of poor children often attends schools that are both physically inadequate and have inadequate textbooks. His own department has seen a parade of ineffective leaders and has only indirect authority of state governments responsible for primary education. HKS Case Number 1571.0

This sequel accompanies the case Tackling Poor Performance (1571.0). When Paulo Renato de Souza accepts an appointment to become Brazil's minister of education, he faces extreme challenges. Public education in Latin America's most populous nation is widely viewed as a failure. Brazil's vast population of poor children often attends schools that are both physically inadequate and have inadequate textbooks. His own department has seen a parade of ineffective leaders and has only indirect authority of state governments responsible for primary education. HKS Case Number 1571.1

Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed by the company's traditional dual-channel (retail and catalog) approach.

The newly appointed general manager of Alfonso's Department Store has initiated a review of Alfonso's newspaper marketing, in part to gain familiarity with the store's marketing practices, but also to look for ways to enhance both sales and market share.

The CEO of Wilson Industries, a U.S. firm, is concerned about the performance of a joint venture between Wilson Industries and a Japanese firm, Morota Manufacturing. He wants the joint venture president to make some changes to improve financial performance. However, the president is unsure of what action to take because the Japanese partner, Morota, is satisfied with the performance and is considering expansion plans.

Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures.

Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.