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最新個案
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Managing Global Expansion: A Conceptual Framework
內容大綱
Offers a framework and set of conceptual ideas to guide firms in approaching the strategic challenge of casting their business lines overseas and building global presence: How should a multiproduct firm choose the product line to launch it into the global market? What factors make some markets more strategic than others? What should companies consider in determining the right mode of entry? How should the enterprise transplant the corporate DNA as it enters new markets? What approaches should it use to win the local battle? How rapidly should a company expand globally? Becoming global is never a precise result of a grand design, but it would be naive to view it as a sequence of incremental, ad hoc, opportunistic, and random moves. The wisest approach would be one of directed opportunism within a broad direction set by a systematic framework.