個案總覽

Though China’s foreign investment in Africa is still relatively small, it is growing at a phenomenal rate and attracting international attention. Investment is especially pronounced in the mining and energy sectors, as China consumes a quarter of the world’s annual production of minerals and Africa accounts for thirty per cent of the world’s mineral reserves. This article views China’s foreign investment in Africa through the lens of the mining industry and argues that supply and demand considerations, not political factors, are the primary drivers of Chinese investment. China has designated seven Special Economic Zones in Africa that make broad contributions to economic development in various countries by supporting industries ranging from seafood processing to the production of ceramics, textiles, medicines, and furniture. Various large infrastructure projects exist, like the 2008 Sicomines resource-for-infrastructure deal in the Democratic Republic of Congo. With $6 billion earmarked for road, railway, and water projects, it will represent the largest infrastructure upgrade in Congo since colonization. Western investors, meanwhile, face pressure from shareholders to keep activities focused and are narrower in their infrastructural contributions. On the negative side, Chinese state-owned enterprises are insufficiently transparent (e.g. in the reporting of local tax payments). Their environmental record invites scrutiny, and some critics argue that Chinese SOEs show a laissez-faire attitude and exploit weak institutional structures. Ultimately, the reality of Chinese foreign investment in Africa is neither one of “saints nor sinners.”

The Ivey Business Journal interviews Aldo Musacchio, associate professor at Harvard Business School and an expert on state-owned enterprises (SOEs). Defining state capitalism as the widespread influence of a government in an economy, Musacchio contends that the current debate on state capitalism and the efficiency or inefficiency of SOEs is outdated. Most observers compare today’s SOEs to Soviet-era SOEs, which often failed to comply with international financial standards or focus on profitability. The rise of SOEs dates to the 19th century, when governments tried to solve basic market failures and intervene to provide public services. The second stage of state capitalism, from the 1930s to the 1980s, was characterized by the state venturing into firms across many industries. The third stage saw SOEs being run more like private corporations, with governments as the majority owners. <br><br>While the Fortune Global 500 lacked an SOE in the top ten firms in 2005, it contains four in 2013. Two common forms of modern state capitalism are a) the government influencing investment decisions of private companies through majority ownership in publicly traded corporations and b) smaller government investments or loans. In recent years, large SOEs have gained more autonomy from governments, especially in financial terms. Chinese SOEs have been aggressively buying stakes in resource firms, and acquisitions that would have formerly been considered “imperialism” are now mainstream. In fact, flagship SOEs in large countries are moving towards a model in which management is quite sophisticated.

Before the 1990s, wealth and power in India was highly concentrated in a few business families, the License Raj system stifled growth, basic necessities were in short supply, and the nation verged on defaulting. However, India would soon eliminate the License Raj, shift to exports and more free-market policies, and boost its literacy. The massive size of India’s population — including a middle class of 390 million in 2009 — is now an asset. <br><br>India’s progress has seen the explosive growth of various industries. The information technology (IT) and IT-enabled services industry has grown to $100 billion in 2011 and India is the world’s largest player in offshore delivery. This growth was due to a labour cost advantage and a talented pool of human resources. However, the industry is maturing and climbing the value chain to higher margin services such as consulting and niche services. Similar to the IT industry in the 1990s, the telecommunications industry in India has grown exponentially in the new millennium. The prime engine of India’s economic growth, it boasts 800 million mobile phone subscribers and revenues of $68 billion. A key impediment to India’s growth is power scarcity, with more than 60 per cent of rural households lacking power. The government has launched an ambitious solar energy plan and the sector has been granted subsidies and access to bank financing. Different approaches to solar include village-owned power grids and pay-per-use models. Firms that embrace India’s rapid development will be able to create viable and scalable business models around its many opportunities.

A Taiwanese manufacturer of hybrid-car parts faces risks to its proprietary technology in its partnership with a Chinese automaker. Case Study authored by Willy C. Shih and Jyun-Cheng Wang, featuring commentaries by experts Eric Giler and Mats H. Olsson.

A Taiwanese manufacturer of hybrid-car parts faces risks to its proprietary technology in its partnership with a Chinese automaker. Case Study authored by Willy C. Shih and Jyun-Cheng Wang, featuring commentaries by experts Eric Giler and Mats H. Olsson.

A Taiwanese manufacturer of hybrid-car parts faces risks to its proprietary technology in its partnership with a Chinese automaker. Case Study authored by Willy C. Shih and Jyun-Cheng Wang, featuring commentaries by experts Eric Giler and Mats H. Olsson.

Based on the automobile sale model in the mainland of China, this business case describes Xiamen Honda 4S Shop’s current sales situation, marketing strategy and management. It emphasizes the dilemma faced by the company CEO — whether or not he will implement the plan proposed by the sales department to offer lifetime car care for customers who bought car insurance from the company. Deeper marketing management problems are also raised, such as how to distribute marketing resources, how to evaluate the marketing plan and its performance and how to raise company value when it supplies better value to the customers. This case can be used in marketing management for MBA students and senior undergraduates. It provides an opportunity to discuss the subjects of customer lifetime value and marketing budget management.

The Roaring Dragon Hotel (RDH), a Chinese state-owned enterprise (SOE), was under pressure to become a profit generating 5-star hotel due to the continued development of the Chinese market economy. As for many SOEs, the RDH was overstaffed, filled with archaic work practices, internal cliques, unsystematic production systems and a dysfunctional motivation system unrelated to performance. During modernization, a number of human resource management problems became increasingly evident; solving these problems had become a priority. In 2000, the RDH’s provincial government and stakeholders made their first attempt at modernizing the hotel by hiring a globally renowned company to undertake the upgrade. The disastrous outcome caused the provincial government and stakeholders to lose heart, momentum and motivation until six years later. A new joint venture owner and the RDH board recovered enough confidence to attempt modernization for a second time. They contracted Premium Hotel Services (PHS) to undertake the second attempt at improving operations. The PHS found the quality of older employees, increasing turnover of new staff and policies emerging from the continuing evolution of the Chinese economy were now presenting problems never confronted before at the RDH. How could the stakeholders solve these problems and have the RDH emerge as an internationally recognized five star, commercially viable hotel?

Partners in Nunavut Iron Ore Acquisition Inc. (Nunavut), an entity that had been set up to bid for control of Baffinland Iron Mines Corporation (Baffinland), are forced to respond to a rival bid. Baffinland owned the Mary River project, one of the most significant iron ore reserves in Canada, and had been trying to develop the project since 2004, but the number of prospective mining and financing partners declined following the onset of the global financial crisis in 2007. Baffinland’s share price tumbled as a result of its inability to move the project forward, falling from over $4.68 in October 2007 to $0.17 cents in 2008. In September 2010, sensing an opportunity to pick up an asset at a distressed price, Nunavut, backed by a private equity firm in the United States, had sparked a bidding war for Baffinland against ArcelorMittal, a Belgium-based steel company.

The case presents the sequence of events that occurred when a global leader in automated information management technology had to compete fiercely to retain one of its key customers. It presents the environment for B2B sales and the challenges facing the company in a fiercely competitive scenario. The case describes in detail the politics and personalities involved and the importance of relationships and optimism in making sales. It is intended to stimulate readers to explore situation restoration strategies for an existing technology provider that faces the emergence of a capable competitor. Discussion of such strategies involves ethical considerations and highlights the thin divide between ethics and diplomacy in selling efforts.

The Himalaya Drug Company is interested in obtaining insights into how the lifestyle of consumers is associated with the use of face washes, especially of its own brand. As the population of India, which is primarily under the age of 35, becomes more affluent and self-conscious, personal grooming has become more important. Several brands have positioned themselves in the market according to various attributes and benefits. Himalaya wants to understand the impact of values and lifestyles both on the category of face washes and on the brands in this category. The case makes use of a consumer survey conducted in December 2011 that investigated the lifestyle of consumers and connected it to various face wash brands through the concept of laddering. Were the attributes and benefits of the brands associated with the lifestyles of the consumers? How were values associated with brand association? Himalaya hopes to obtain insights through these questions to discover how it can effectively compete with its competitors through branding association.

In April 2011, Sony’s PlayStation and Qriocity services were attacked by an illegal and unauthorized intrusion into the company network, compromising user account information. For five days, the corporation turned off both its PlayStation Network and Qriocity services while it conducted a full and complete investigation with the help of an external security firm. Although brief statements about the issue were posted on the PlayStation blog site, Sony did not publicly disclose the full extent of the security breach or the expected date when network services might return to normal, leaving many people speculating if personal or financial information had been illegally obtained. The timing was complicated by the imminent announcement of the launch of Sony’s first tablet computer. With its public statement, Sony intended to communicate key points of information about, explanations of and solutions to the network interruption. With over 70 million PlayStation Network and Qriocity service user accounts worldwide, customers, industry analysts, investors, consumer protection groups and government officials were all waiting for answers.

This six-part video case series features social entrepreneur Craig Kielburger as he faces pivotal moments in his life and the remarkable evolution of his organization. The primary dilemmas are strategic in nature and their solutions rely on leadership and social entrepreneurship. Students assume the role of Craig Kielburger in each case, which begins with a video set-up, followed by a short one- or two-page case and a discussion, and concludes with Craig describing what happened in a video clip. (This no-fee product consists of five of the six cases. Use product #9B12M031 to order the remaining case.)

When Panasonic started selling home appliances in the Chinese market a few decades ago, its only attempt at localization was to offer less expensive versions of developed-market offerings. But as the Chinese middle class began to emerge, Panasonic's leaders discovered that local competitors such as Haier were quickly outpacing the Japanese company. While the home appliance market in China grew at 20% to 30% annually, Panasonic's growth in China stayed flat. Panasonic's leaders realized that they needed to engage more deeply with that market and learn to bridge two strategies that are often seen as mutually exclusive: finding competitive advantage through integrated, worldwide operations and focusing locally to meet consumers' particular needs. As a result of efforts such as the creation of a China Lifestyle Research Center, ideas began flowing freely between China and the home office in Japan. The company soon embarked on initiatives to understand consumers all over the world, and Panasonic's leaders began rethinking the company as a global, rather than a Japanese, powerhouse.

BBC Pvt. Ltd. (BBC), a chemical manufacturing company, was in urgent need of funds in order to secure an important contract. BBC was able to manufacture a product that involved low investment in the form of fixed assets. Although the product was of an inferior quality due to its cost-effective production, the company was able to pass on that cost advantage to its end customers, enabling BBC to maintain its position in the market. In addition, the company sold the product primarily on credit and was therefore a preferable option for buyers.<br><br>BBC followed a traditional approach to working capital management. Its assets were much greater than its liabilities. The company repaid its creditors promptly before the credit period. However, in terms of credit management, the company followed a casual approach. It extended credit sales for large periods and its large inventory in the form of raw material and finished goods resulted in excessive blockage of working capital.<br><br>In this case, BBC had the opportunity to pursue a promising contract that would require significant investment immediately. The company’s managing director needed to make a decision about how to obtain and manage adequate funds for the upgrade that BBC needed in order to secure its contract.

With roots in sporting and excursion goods, Abercrombie and Fitch Co. (A&F Co.) has grown into one of the most well-known men and women’s retail clothing brands by 2012. From the beginning, A&F has stuck to (its) knitting by not trying to be all things to all people” and adopted the philosophy of creating a unique brand experience throughout each of its subsidiary brands. The company’s CEO was faced with the decision to focus attention on expanding direct-to-consumer operations and international brick and mortar stores, while closing stores domestically. The brand saw growth in sales in recent years but, in 2011, saw a drop in shares after missing Wall Street’s projected estimates. A&F Co. was in an interesting position — the company had to decide where to focus its brand and which market segment it would cater toward.<p>You might also like: Abercrombie & #Fitchthehomeless, Mountain Dew: The Most Racist Soft-drink Commercial in History?, Domino’s Pizza

The executive of Government and Corporate Affairs at Qantas Airlines faced a communication situation that was spiralling out of control. Qantas had launched a contest through the social media service Twitter, asking participants to use Twitter to describe their “dream luxury inflight experience.” However, the competition dissolved as thousands of people used the opportunity to express negative comments about Qantas. By the second day, nearly 15,000 people worldwide had used social media to vent their frustrations with the airline.<br><br>The executive needs to devise a plan of action, before additional damage is incurred by one of Australia’s strongest brands.

The chief financial officer of Acer Incorporated has to decide how to manage the higher level of complexity of the company's exchange risk after their restructuring. This must be done in a way which is consistent with Acer's core principles, one of which is to find simple effective solutions to unavoidable business risks. The case addresses the technical issues of exposure measurement and hedging, the challenge of hedging expected, but not contracted, future foreign currency revenues, and IFRS hedge accounting requirements.

Dr. Reddy’s Foundation (DRF) was established to focus on offering education and livelihood programs in India. The case deals with DRF’s innovative program called Livelihood Advancement Business School (LABS), under which vocational training programs are conducted to upgrade the skills of underprivileged, semi-educated and unemployed youth. These programs develop specific and marketable technical and work-related skills and provide entry-level jobs to the target group. The LABS program fills an important gap between employers’ need for skilled youth and potential employees who might not have training, skills, credibility or access to such jobs. The case describes DRF’s entry into this particular niche sector and the difficulties that it faced along the way. The case also analyzes the following aspects of the LABS program: monitoring systems and processes; partnering relationships formed to expand its presence and outreach to the target population; challenges related to ensuring fair wages and skilling the differently-abled youth; and potential future directions for the program.

Maria D’souza planned to expand her business by introducing a new product line of frozen foods. She wanted to estimate the attractiveness of the new expansion by estimating net present value (NPV) of the expected cash flows. Her main concern was to find a suitable discount rate to be applied to cash flows to ascertain the NPV of the project.<br><br>D’souza’s consultant friend asked her to analyze cost of capital of similar companies operating in the same industry. The basic principle in this case is that firms in the same industry often have similar customers, operations and assets; therefore they have similar business risks and should have similar costs of capital.