個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • Lonrho (C): Lonmin

    A highly respected investment banker was offered the chairmanship of Lonrho, a conglomerate headquartered in London, England with operations primarily in Africa as outlined in Lonrho (A): An African Conglomerate, product 9B05M067. The investment banker's decision is discussed in From Lonrho to Lonmin (B): Restructuring a Conglomerate, product 9B05M068. This supplement looks at the next step in the firm's strategy development, to consider whether the company should focus on a particular type of mineral extraction, and if so, what kind.
    詳細資料
  • Laboratorio de Analisis Argentina

    The technical director of Laboratorio de Analisis Argentina is responsible for ensuring that an average of 5,000 samples are processed daily. The samples have three sources: samples collected on-premises, samples sent from the organization's other 40 labs and samples sent from external labs. In one week the technical director has to give her boss a recommendation about dealing with the lab's capacity problems.
    詳細資料
  • Non-territorial Offices at Semco

    This case describes the history of a non-traditional business group, Semco, starting from the 1980s, when Ricardo Semler assumed responsibility for the company and triggered a genuine revolution in terms of management practices. Since then, Semco's workforce has grown from 90 to 2,500 employees and its annual turnover climbed from US$4 million to US$160 million in 2001. The secret for transforming a conventional workplace into an unconventional hive was given: giving up control.
    詳細資料
  • China Minmetals Corporation and Noranda Inc.

    The proposed takeover of Noranda Inc. (one of the biggest mineral players in the world) by the Chinese state owned enterprise, China Minmetals Corporation, was cause for Canadian government concern as it required some understanding about the workings and objectives of state owned enterprises. There was particular concern around the labour issues and human rights violations in China, and the possible impact of these on the proposed takeover. Equally important, Canada ran the substantial risk of sending the wrong message to the People's Republic of China if it was to block such a takeover, and in some respects, to be seen as shutting its doors to one of the world's largest and most powerful emerging economies.
    詳細資料
  • Bank Vozrozhdeniye (V.Bank) (B)

    By 2006, in spite of lack a of significant reforms, the Russian banking system had recovered from the 1998 crisis, and its indicators such as capital, assets, and loans greatly exceeded the levels prior to 1998. The Russian economy had expanded rapidly, largely as a result of higher energy prices. However, many analysts were concerned about the large role played by oil and gas, and feared that energy exports were keeping the value of the ruble so high that non-energy manufacturing was being hurt. V. Bank had survived the 1998 crisis, and was considered one of the top 25 banks. In spite of this progress, its financial reports emphasized a series of concerns. Furthermore, Russia's political situation seemed precarious, as illustrated in the Khodorkovsky crisis, as a result of which Gazprom and the Yukos assets returned to majority state ownership. Some analysts pointed to a revival of authoritarian and arbitrary state intervention, and debated the possibility of a liberal political reaction in Russia similar to the Orange Revolution in the Ukraine.
    詳細資料
  • Monsanto and Roundup Ready Wheat

    Monsanto is a large chemical manufacturing company specializing in chemical products for agricultural use. This case explores the company's attempt from 2002-2004 to launch a version of genetically-modified wheat in Canada. It details opposition to the launch from farmers and environmentalists, and focuses on how these groups used communications to resist Monsanto's product launch.
    詳細資料
  • IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

    Traces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the development of IKEA's strong culture and values that include a commitment "to create a better everyday life for many people." Describes how, in response to regulatory and public pressure, IKEA developed a set of environmental policies that grew to encompass a relationship with Greenpeace and WWF on forest management and conservation. Then, in 1994, Marianne Barner, a newly appointed IKEA product manager, is surprised by a Swedish television documentary on the use of child labor by Indian carpet suppliers, including some that supply IKEA's rugs. She immediately implements a strict policy that provides for contract cancellation if any IKEA supplier uses child labor. Then Barner is confronted by a German TV producer who advises her that he is about to broadcast an investigative program documenting the use of child labor in one of the company's major suppliers. How should she react to the crisis? How should the company deal with the ongoing issue of child labor in the supply chain?
    詳細資料
  • Cartridge World: The Master Franchise Opportunity

    An entrepreneur has received additional information on the Cartridge World franchising concept - a store focused on the refilling of printer cartridges. The idea for Cartridge World began in Australia in 1988 and has grown to almost 200 locations in Australia, New Zealand and the United Kingdom. The entrepreneur must look at the market opportunity in Canada and decide whether he should apply for the country's master franchise, a single franchise, or abandon the concept altogether. Students will evaluate a franchise concept based on market opportunity and the franchise contract.
    詳細資料
  • Splash Corporation (A): Competing With the Big Brands

    Set in November 2005, the case examines a company that has been extremely successful in several product categories in its own domestic market and is defending its market position against intense competition from powerful multinational corporations, emerging domestic rivals and newer low-cost alternatives. The multinational corporations include some of the world's most sophisticated marketing companies. The case may be used independently or with the supplement Splash Corporation (B): International Expansion, product 9B06A015.
    詳細資料
  • Splash Corporation (B): International Expansion

    The Splash Corporation (A) case, product 9B06A014 focuses on the domestic Philippine market, particularly the competitive dynamics in the existing product lines of skin care and hair care. The Splash Corporation (B) case focuses on international expansion and the introduction of a new line of nutraceutical products. Both cases are set between late 2005 and early 2006 but deal with very different issues.
    詳細資料
  • Resina: Managing Operations in China

    Resina is a global manufacturer of resins and surfacing solutions headquartered in Helsinki, Finland, and has three production facilities and 12 sales offices in China. The head of Asia Pacific for Resina needs to decide what should be done about Beijing and Guangdong. Should Beijing remain in operation, be shut down, or moved to another area where demand for liquid bulk resins is stronger. Similar options exist in Guangdong. In aiming towards profitable operations, he needs to consider the buoyancy of local demand, Resina's partner in Beijing, local and foreign competitors and appropriate managers in each operation.
    詳細資料
  • Wang Wenying and Her Shoe Business

    Star Leather Product Co., Ltd. is a privately-owned shoemaking company with more than 1,000 staff and a factory of 8,800 square metres. It developed from a family-based shoemaking workshop and has expanded to the international market within six years. The quick expansion of this company was mainly a consequence of the blossoming of the shoemaking industry in China. With increasing competition and a saturated market, problems of management and quality-control have arisen. The founder and general manager of the company was actively seeking help from consultants.
    詳細資料
  • Master International Franchising in China: The Athlete's Foot Inc.

    Franchising in China is a relatively new and growing phenomenon. Among the franchising pioneers in China are the large and well-known food and beverage brands such as Kentucky Fried Chicken and McDonald's. Less known, but equally important, are the non-food retailing and service industries, such as The Athlete's Foot company. This U.S. born company made early entry into China using master international franchising. As the industry continues to grow, The Athlete's Foot franchise is losing its first-mover advantage and faces increased competition from department stores and brand-specific retailers, among other challenges. The case describes franchising in China, the Athlete's Foot company, and the experiences of the Chinese master franchisee.
    詳細資料
  • Malaysia's Multimedia Development Corporation (B)

    For the first five years, Malaysia's Multimedia Development Corporation (MDC) pursued its original mission and vision, seeking to create a research and design corridor (Multimedia Super Corridor - MSC) that would be at the leading edge of the new economy. However, many analysts criticized key elements of the MDC. Some analysts feared that civil servants lacked the technical capability. Others feared the MDC lacked the ability to encourage a risk-taking culture. Many pointed to the lack of entrepreneurial activity. Stan Shih concluded that there were simply not enough knowledge workers in Malaysia. By 2003, the MDC had shifted its focus to the development of labor-intensive IT-related activities at the low end of value chains, taking advantage of Malaysia's low costs and its geographical position as a potential Asian hub. This is a supplement to Malaysia's Multimedia Development Corporation (A), product 9A98G001.
    詳細資料
  • Hugo Chavez's Public Policy Vision for Venezuela: Rooted in the Past, Doomed in the Future?

    Hugo Chavez often pointed to Simon Bolivar as the model for his political philosophy, centered on Bolivar's vision of a unified and independent Latin America. In 1998, Chavez ran in the presidential election, on a platform that opposed what he termed the savage neoliberalism of the 1990s. Chavez's speeches in the presidential election campaign emphasized the importance of national sovereignty and economic justice. As president, Chavez passed a new Hydrocarbons Law to enhance the share oil revenue that would be owed to the government; he created a new government-owned bank; he introduced a radical land reform law; and he encouraged takeovers by the government and employees of privately-owned factories. Venezuela sold oil to Cuba at reduced prices in return for professionals, especially doctors who created health missions in many low-income areas. Chavez sought to foment socialist anti-American revolutions throughout Latin America. In the context of this socialist agenda, analysts expected that Venezuela's economy would experience serious challenges in the coming years. The combination of high inflation, fiscal pressure, and slow growth would be a boiling political cauldron in which violent opposition could ferment.
    詳細資料
  • Hydro: From Utsira to Future Energy Solutions

    Managers at Norway's Hydro are wondering whether or not an economically viable business case can be made to commercialize a wind-hydrogen solution. The company has successfully installed a wind-hydrogen renewable energy system as a research and development project on the 200 person remote island of Utsira. Now, they are considering two early markets to which to sell the idea: remote island communities or grid power balancing for grid operators with high reliance on wind power. Students will be introduced to current trends in renewable energy and will look at the threats and opportunities and business drivers in launching a new project. Students will analyse the priorities of the company by looking at economic, social and environmental objectives.
    詳細資料
  • Citigroup in Post-WTO China (B)

    Citigroup had become too complex for investors to understand, and so share values stagnated. Furthermore, over the period 2000 to 2005, many divisions within Citigroup were charged with illegal or unethical behavior. It seemed that Citigroup had simply become too large and complex for central management to prevent inappropriate decisions on the part of various groups scattered throughout the world. It appeared that Citigroup needed a new corporate culture to guide globally decentralized decision-making. Meanwhile, Citigroup undertook a substantial expansion in China. However, many other giant financial institutions were also expanding in China, intensifying competition. By 2006, analysts throughout the world were becoming increasingly concerned about the possibility of rapid inflation in China, and the government of China shared this concern.
    詳細資料
  • Alpes S.A.: A Joint Venture Proposal (A)

    The senior vice-president for corporate development for Charles River Laboratories must prepare a presentation to the company's board of directors requesting up to a $2 million investment in a Mexican joint venture with a family-owned animal health company. However, the chief executive officer views the proposed joint venture as a potential distraction while his company continues to expand rapidly in the United States. He is also worried about the risks of investing in a country like Mexico and the plan to partner with a small, family-owned company. Moreover, the Mexican partner is unable to invest any cash in the joint venture, which would need to be fully funded by Charles River Laboratories. The supplement Alpes S.A.: A Joint Venture Proposal (B) looks at what happened.
    詳細資料
  • Alpes S.A.: A Joint Venture Proposal (B)

    The senior vice-president for corporate development for Charles River Laboratories must prepare a presentation to the company's board of directors requesting up to a $2 million investment in a Mexican joint venture with a family-owned animal health company. This is a supplement to Alpes S.A.: A Joint Venture Proposal (A).
    詳細資料
  • Louise Chen

    Louise Chen must decide what performance assessment to give one of her employees who has, uncharacteristically, failed to meet one of her key objectives for the year. The situation is difficult for several reasons; the causes of the unacceptable performance are not clear; the employee has previously received excellent appraisals, including a recent one by the vice-president; and the employee was absent for a good part of the year on maternity leave. The various factors that influence sustained performance (ability, motivation, resources, role clarity, reinforcement) are examined, as well as steps leaders can take in improving performance of those for whom they are responsible.
    詳細資料