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ReNew Power: Building Scale in the Indian RE Sector
This case describes the growth of ReNew Power during its first decade of operation. Sumant Sinha, a first-generation entrepreneur and former banker, founded the company, which grew from a modest generator-cum-developer of wind energy-based electricity to one of India's largest companies in the renewable energy sector. With the entry of large, well-funded players such as Tata Power and Adani Green into the Indian renewable sector by the end of 2020, Sinha had to make a strategic decision: should ReNew continue to organically scale up its presence in an increasingly competitive yet expanding Indian renewable energy sector, should it diversify geographically, or should it pursue emerging opportunities for vertical or horizontal integration within the sector? The case provides an opportunity to discuss how alternative business models and competitive scenarios may facilitate or inhibit the growth of a player in the renewable energy sector. -
Introduction to Dynamic Programming
This technical note introduces dynamic programming (DP), a powerful tool for finding optimal solutions to complex problems that involve a concatenation of multiple decisions. This note assumes some familiarity with decision trees. Compared to decision trees, DP simplifies the problem representation by pooling together similar decision situations, allowing us to apply backward induction in batches by means of the Bellman equation. The note stresses the importance of data to estimate transition probabilities, as well as to proxy the value-to-go in some complex situations. The note includes four exercises, which are supported by spreadsheets for both students and instructors. These cover job search decisions, pricing of American options, and hotel pricing (revenue management). -
Introduction to Dynamic Programming , Student Spreadsheet
Spreadsheet supplement for technical note UV8824 -
Building a Global Omni-channel Commerce Ecosystem: The Shopify Story
The case describes Shopify's journey from a small online store to a global technology company with an ecosystem of partners that comprised of tens of thousands of developers and partners. From the inception of the company, Shopify's competitive advantage had come from being merchant obsessed. Having an easy to set-up and easy to use technological platform, as well as a commercial model that leveraged an ecosystem of partners, had accelerated Shopify's growth in building a merchant centric digital business. The case describes in detail the processes and drivers that had led to the success of Shopify. However, by 2022, competitive pressure from the other forms of commerce including live streaming commerce, social commerce and commerce from super apps had started to mount. Amazon, one of the world's largest online marketplaces, had started to encroach on Shopify's market by imitating its business model. The fusion of online and offline commerce had also driven Shopify to rethink its business model and the company started to shift its focus from eCommerce to general commerce. Shopify also wanted to penetrate the Southeast Asia (SEA) market further. High growth rates had been predicted for the region, but it was a heterogeneous market with lots of challenges including less than developed logistics infrastructure. -
To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria
On the evening of June 4, 2021, the Nigerian government ordered the suspension of business operations for Twitter in Nigeria, accusing the social media company of spreading misinformation and fake news and allowing activities that could undermine the corporate existence of Nigeria. The suspension caused anger and outrage in Nigeria and sparked reactions around the world. Four months later, on October 1, 2021, the Nigerian government stated that it was ready to revoke suspension if Twitter agreed to certain prescribed conditions. Twitter was keen to resolve the issue and resume operations in Nigeria, but accepting some of the requirements could compromise its core values. Should Twitter agree to the government’s conditions? -
Wearables: Can the Dyson Zone Break Into a New Market?
The case is about the future of Dyson's foray into wearable technology with the planned introduction of the Dyson Zone that enable speople to breathe purified air while tuning out unwanted noise. Since no other device like it yet exists on the wearables market, its inventor Jake Dyson is stepping into unknown waters - another risk for a company that has taken several, including James Dyson's failed attempt to diversify into the automobile market with the introduction of an electric vehicle in 2017. Will the Dyson Zone be different? The case does not pretend to answer this question but rather looks at the business strategy of a firm that has a reputation for developing innovative products. -
Internationalization Analysis
How do firms decide where to compete internationally? What challenges arise when competing across borders? What are different ways to enter a new foreign market? How should the firm compete in that new market? What factors make a foreign market "flat" versus "lumpy"? This technical note follows the format of The Strategist's Toolkit in laying out a framework for analyzing the "where" and "how" of international strategy. Thinking carefully about both local responsiveness and global integration can help managers successfully navigate the tension between these imperatives. -
Marriott International: Hospitality's Uncertain Future
When industry conditions are disrupted, planning for the future can be difficult. For instance, the COVID-19 pandemic had a profound impact on the hospitality industry, not only depressing demand during the height of the crisis but also holding implications going forward for hotel demand in a future "new normal." How can mature, established organizations rethink their business models when circumstances demand it? How can firms envision possible scenarios and make plans to deploy resources when accurate forecasting is difficult or impossible? This case is used at Darden in the first-year core Strategy course, often in conjunction with concepts and frameworks such as hypothesis testing and scenario planning (see chapters 10 and 14 of The Strategist's Toolkit). The case would also be suitable for any course or module discussing disruptive innovation, business model change, organizational change, strategic planning, or resource allocation. The case highlights a female executive at the company. -
Henkel: Building a Winning Culture (C)
This three-page case is the second update to Henkel: Building a Winning Culture (A). In this supplement, dated 2015, managers discuss the problems that are emerging with the company's performance management system and offer several potential solutions that students can discuss and consider. -
Beam Dental (A)
In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the founders' strengths as engineers and requested funds to develop a market-leading, next-generation connected toothbrush. The second pitch deck requested capital to start a dental insurance company, an industry in which the founders had limited knowledge, that would distribute the toothbrush and offer premium credits for healthy brushing habits. This case is the first case in a two-part series (second case 723-356), and there are two supplements (723-374 and 723-375) for this case. -
Beam Dental (B)
In May 2016, venture-backed Beam Dental was on the brink of financial collapse. Cofounder and CEO Alex Frommeyer weighed the unattractive terms of a bridge loan offered by Beam's largest investor. Frommeyer needed to decide whether to accept the terms or concede defeat and close the company. This case is the second case in a two-part series (original case 723-355); the A case has two supplements (723-374 and 723-375). -
Beam Dental (A): Pitch Deck Supplement 1
Early pitch deck (one of two). This case is a supplement to Beam Dental (A) 723-355. -
Beam Dental (A): Pitch Deck Supplement 2
Early pitch deck (two of two). This case is a supplement to Beam Dental (A) 723-355. -
Uber: The Turbulent Rise of "Everyone's Private Driver"
The meteoric rise of ride-sharing firm Uber illustrates how gig-economy firms can grow to prominence and disrupt older, mature industries. Yet Uber's trajectory has also been rife with nontrivial tensions and controversies. The company has struggled with labor issues for drivers, safety issues for riders, cultural issues for employees, and external costs imposed on communities. How do these frictions matter, and why? What are the implications for Uber going forward? What's the role of effective stakeholder engagement and value creation in organizational success? This case is used at Darden in the first-year core Strategy course, often in conjunction with Chapter 6 of the book The Strategist's Toolkit (""Stakeholder Analysis""), by Jared D. Harris and Michael J. Lenox. The case is also suitable for Darden's first-year core Ethics course. It is appropriate for use in any course or module covering stakeholder management from either a strategic or ethical perspective. Students adopt the role of a female executive in a male-dominated corporate culture. -
Streaming the Future: Netflix's Global Expansion
This case is set in the rapidly changing and technologically emerging industry of on-demand streaming video, which offers Netflix a number of strategic choices. For instance, strategies can involve choices about hosting infrastructure, consumer pricing, and other issues related to a streaming service's business model. In order to achieve global competitiveness, however, some of these choices also involve internationalization. In which foreign markets should Netflix compete? How should the firm enter those markets and compete there? How responsive to local preferences, versus leveraging globalized resources and efficiencies, does it need to be? Along with opportunities to explore these strategic choices, the case offers Netflix as an illustration and contrast to some of its industry competitors, such as Disney+. The material introduces students to Ana Mallett, who, in early 2021, has just been appointed vice president of physical production for Netflix, overseeing production in Europe, the Middle East, and Africa (EMEA) and the United Kingdom (UK). As Mallett looks at growth from abroad, she wonders if the current internationalization strategy is going to continue to succeed. This case is used at the Darden School of Business in the first-year core strategy course, in a strategic growth and value creation module. The case introduces an internationalization analysis framework. The material encourages exploration of the industry, competitive positioning and advantage, and capabilities in the context of international expansion. Case discussion can include industry dynamics, localization, globalization, glocalization, five forces analysis, competitive life cycle, hypothesis testing, and capabilities analysis. This case would be useful for any course or module focusing on international strategy, planning for growth, or technology strategy. -
From Broadcaster to National Media Network: Tracing Mediacorp's Evolution to a Transmedia Ecosystem
Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen a steady increase in its digital revenue for the past several years. What have been the success factors for Mediacorp that enabled it to pull off this digital evolution? And what will be the new challenges it faces as it writes its next chapter? The case captures the decisions behind Mediacorp's journey from a traditional media company to a transmedia company that integrates both traditional and digital business models. It first briefly reviews the history of Mediacorp as Singapore's dominant broadcaster, as well as the challenges brought about by digital platforms like YouTube and Facebook about a decade ago. Next, the case charts Mediacorp's evolution when it tried to adjust to the new digital environment. The final part of the case delves into how Mediacorp would scale up its 3P (Platform, IPs, and Personalities) and transmedia models to reinforce its competitive advantage and carry on the evolution momentum. The case provides material for readers to reflect on Mediacorp's core, as well as its strengths and weaknesses. It then stimulates a discussion of the new challenges lying ahead, and how Mediacorp can get itself prepared to go from strength to strength. -
Tim Hortons: Bringing Canada’s Iconic Coffee to China
In February 2019, Tim Hortons, Canada’s iconic coffee franchise, opened its first coffee shop in China in Shanghai, thereby extending its international footprint to China. To accomplish this entry, Restaurant Brands International (RBI), the parent company of Tim Hortons, formed a joint venture (JV) Tim Hortons (China) Holdings Co., Ltd. (Tims China) with Cartesian Capital, a private equity fund that had operated in China for more than twenty years. As the minority owner, RBI granted Tims China the master franchise rights, covering the use of trademarks, core products, store management procedures, and so on. Cartesian Capital, on the other hand, held majority ownership and would manage the strategy and daily operation of the joint enterprise. A veteran of Cartesian Capital was dispatched to the JV to be its chief executive officer. The fast-growing coffee market in China presented enormous opportunities, but Tim Hortons was a latecomer compared with foreign brands like Starbucks and numerous local coffee providers. In this situation, how should he best position and expand Tim Hortons in the new market? -
Framebridge (A): Reimagining Custom Framing
In December 2018, Susan Tynan, founder and CEO of Framebridge, a four-year-old venture-backed startup that sold online custom framing, formulated plans for the future. Her vision was to revolutionize the $4 billion industry by making custom framing easy, transparent, and affordable by leveraging digital technology and automation. Early demand for the product was strong, and Framebridge began experimenting in retail. The company built a high-tech, robotics-driven manufacturing plant in Kentucky but struggled to achieve economies of scale. In the first part of this two-part series (B case 723-353), Tynan needed to decide whether to pivot her operations strategy or remain true to the tech-enabled robotics approach in which her backers had invested. Further, she had to determine her vision for retail and how this might impact the business model. -
Framebridge (B): A New Approach
In 2022, after revamping operations and expanding retail stores, Framebridge founder and CEO Susan Tynan is optimistic for the future but realizes changing market dynamics. New competitors are entering the market, and margin pressures remained. This case is part two of a two-part series (A case 723-353). -
Framebridge (A): Pitch Deck Supplement
Early pitch deck. This document is supplement to Framebridge (A): Reimagining Custom Framing 723-352.