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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Uber: The Turbulent Rise of "Everyone's Private Driver"
內容大綱
The meteoric rise of ride-sharing firm Uber illustrates how gig-economy firms can grow to prominence and disrupt older, mature industries. Yet Uber's trajectory has also been rife with nontrivial tensions and controversies. The company has struggled with labor issues for drivers, safety issues for riders, cultural issues for employees, and external costs imposed on communities. How do these frictions matter, and why? What are the implications for Uber going forward? What's the role of effective stakeholder engagement and value creation in organizational success? This case is used at Darden in the first-year core Strategy course, often in conjunction with Chapter 6 of the book The Strategist's Toolkit (""Stakeholder Analysis""), by Jared D. Harris and Michael J. Lenox. The case is also suitable for Darden's first-year core Ethics course. It is appropriate for use in any course or module covering stakeholder management from either a strategic or ethical perspective. Students adopt the role of a female executive in a male-dominated corporate culture.