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Theranos Inc.: A Fall from Grace (B)
This case series focuses on Theranos Inc. (Theranos), a health care technology start-up founded by Elizabeth Holmes in 2003. Theranos focused on developing a revolutionary blood-testing technology that was supposed to be able to detect diseases using only a few drops of blood. Once valued at US$10 billion, the company never demonstrated its alleged technological breakthrough, and Holmes was eventually charged by the Securities and Exchange Commission for fraud and deceit. In 2018, Theranos was forced to shut down its operations, and in January 2022, Holmes was found guilty of three counts of wire fraud and one count of conspiracy to commit wire fraud. The case series explores Theranos’s history, as well as the role of overconfidence bias in Theranos’s downfall. -
Theranos Inc.: Hitting Rock Bottom (C)
This case series focuses on Theranos Inc. (Theranos), a health care technology start-up founded by Elizabeth Holmes in 2003. Theranos focused on developing a revolutionary blood-testing technology that was supposed to be able to detect diseases using only a few drops of blood. Once valued at US$10 billion, the company never demonstrated its alleged technological breakthrough, and Holmes was eventually charged by the Securities and Exchange Commission for fraud and deceit. In 2018, Theranos was forced to shut down its operations, and in January 2022, Holmes was found guilty of three counts of wire fraud and one count of conspiracy to commit wire fraud. The case series explores Theranos’s history, as well as the role of overconfidence bias in Theranos’s downfall. -
TexCarp Consulting: Tying Oneself up into Knots?
In May 2022, Rohan Jain, the second-generation entrepreneur of an Indian family-managed carpet design firm, TexCarp Consulting, had to decide whether to enter a new vertical with one of their biggest clients, American Carpets. The opportunity involved using technology and personnel to carry out virtual reality rendering for American Carpets so that the US-based company could showcase its products to clients in virtual space. Jain tried to convince his father to invest. But the technology involved high costs, and Jains’s father was opposed to the idea, since it would involve tying capital to fixed costs. But Jain could also convert the fixed costs into variable costs by either hiring technology or outsourcing the project. Should Jain go ahead with the VR rendering project? And if so, which of the three options should he select: buy, hire, or outsource the required technology and personnel? -
TexCarp Consulting: Tying Oneself up into Knots? - Student Spreadsheet
Spreadsheet to accompany product W34204. -
Urban Company: Partners Versus Employees
Urban Company (UC) was a digital labour platform that connected consumers with service providers (referred to as “partners” by UC) for home services such as plumbing, painting, and beauty and salon services. UC was ranked as the top digital platform company in India in the Fairwork India Ratings in 2020, but on October 10, 2021, the company met with a protest by its women partners from the beauty and salon segment. Two months later, on December 20, it faced another protest from its partners for unfair work practices. UC had shown a stellar performance in 2020, registering a 146 per cent increase in its revenue. However, the company was unprofitable, and its losses inflated further in 2021. Accommodating the partners’ demands might deteriorate the company’s bottom line further and might adversely impact the success of its initial public offering, planned for 2023. Additionally, continued unrest by the women partners might tarnish the company’s image, adversely affecting its rating in Fairwork’s annual survey. There was also a possibility that the government might impose stricter norms for the functioning of digital platforms. What should the company do to appease the protesters while also protecting its bottom line? -
Green Economy Growing Pains
The transition to a green economy is expected to create plenty of new employment opportunities. Unfortunately, filling them will be far more challenging than most employers think. Accenture’s research on the future of the green economy in the Asia Pacific region shows strong employment growth potential. But the research also identified a significant disconnect between youthful demand for “green” employment and where most green job growth is taking place. The sectors not known for sustainability are driving most green job creation. Training and salary expectations also don’t match the emerging opportunities, since the majority of green jobs will not require advanced qualifications, nor command relatively higher salaries. To understand the green jobs landscape in the region the authors targeted, they identified four pathways to reducing greenhouse gas emissions: transitioning transport, supplying low-carbon electricity, decarbonizing the built environment, and greening agriculture and land use. The results showed that transitioning transport had the greatest jobs potential. By breaking down the jobs created across the four pathways into specific industries, the authors found that up to 76 per cent of the 32.6 million new jobs would be in construction (18.1 million) and manufacturing (6.7 million). Tech-intensive roles requiring a highly trained workforce will undoubtedly be part of the equation. However, relatively better paying jobs will be the minority, accounting for less than 8 per cent of the total jobs potential in the Asia Pacific region. -
VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
<p align="justify">VaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-ground COVID-19 vaccination partner, then made forays into the business-to-business and business-to-consumer markets. VOW set out to vaccinate one million people by the end of the fiscal year 2021, but faced with shortages of funds and resources; its founder needed to decide on the target market and business model to allow him to achieve his goal and make the enterprise scalable.<br><br>This case was the second winner of the 2021 Fox International Business Case Writing Competition.</p> -
VaccineOnWheels: Service Excellence for COVID-19 Vaccinations - Presentation
Presentation to accompany product W27266. -
VaccineOnWheels: Service Excellence for COVID-19 Vaccinations - Instructor Spreadsheet
Spreadsheet to accompany product W27266. -
Dual-Class Shares: Risks and Advantages
Dual-class share structures offer stakeholders real advantages, but more firms need to follow best practices in deployment to mitigate the risk of abuse. This article highlights four different ways that Canadian firms, including Rogers and Shaw, implement dual-class share structures. It also discusses the related advantages and risks. Advantages include how dual-class shares facilitate the execution of strategy; encourage founders to publicly list stock; insulate the firm and management from short-termism; protect founders from activist shareholders; and protect firms making capital expenditures with long pay-off horizons. Disadvantages include how dual-class shares create agency issues and conflicts of interest, especially when controlling shareholders have minimal economic interest; create an inferior class of shareholders; allow entrenchment of management with directors often elected by controlling shareholders; increase the likelihood of related-party transactions; and reduce the likelihood of independent/non-executive board leadership. The article finishes with some governance considerations, including how the Canadian Coalition for Good Governance developed a dual-class share policy that encourages best practices for companies with dual-class shares. Some of the key principles include subordinated rather than non-voting shares, meaningful equity ownership, and mandatory sunset provisions. -
The Canadian Director’s Dilemma
Shareholder primacy has been a widely accepted norm in the business community for decades, leading executives and directors to focus on maximizing profits along with the value of the corporation’s shares. Nevertheless, critics have long questioned whether public companies should prioritize the interests of investors over the interests of other stakeholders. The most recent analysis of the legal standard that dictates the fiduciary duty of directors in Canadian corporate law was issued in 2008 when the Supreme Court of Canada released the BCE v 1976 Debentureholders decision. Some scholars theorized that this decision signalled a shift toward a more stakeholder-friendly model of corporate governance by calling on directors to act in the “best interests of the corporation.” This article provides an overview of the framework governing the fiduciary duty of directors with an analysis of the historical and economic context that has underpinned this area of corporate law since the Great Depression. It then examines what director duties within Canada might look like in the future while offering insights from the landmark BCE decision to help manage the director’s dilemma. The BCE decision suggests that when competing interests arise, the overriding principle for corporate directors should be to act in the best interests of the corporation by making decisions that aim to drive long-term success, as opposed to immediate profits and increased share value. -
Smithtown: Can It Make Something Out of Nothing?
In 1965, Smithtown, Arkansas, had virtually no natural resources, core competencies, human capital advantages, or infrastructure advantages. The local river was impassable and not suitable for transport, and the town had no rail line and no airport. Smithtown’s young population (about 18,000 scattered across two counties) was pretty much stagnant and comparatively less educated than the rest of the United States. Although Smithtown had low-cost land and labour, which was ideal for tourism, it lacked anything that tourists typically looked for and had just a few natural attractions, although nothing spectacular. The town’s leaders wondered what the future would hold and whether there was anything they could do to steer the town’s future direction and avoid its ruin. -
AMC: Who's Calling The Shots?
In 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth more than 25 times what it had been worth at the beginning of the year. In a post-pandemic environment, could AMC’s chief executive officer, Adam Aron, objectively weigh strategic options to decide what should be the appropriate size and scope of the firm going forward, without being overly influenced by shareholders with shorter time horizons? -
Medstar Polymers: Considering Production-Function-Based Input Optimization
On March 23, 2021, Vineet Sharma, the sole owner of MedStar Polymers, India, a medical-grade latex glove manufacturing company, was considering the dilemma of how to scale up production to fulfill an unprecedented order during COVID-19. With demand for protective equipment outstripping global supply during the pandemic, an exceptional business growth and expansion opportunity for glove manufacturers had emerged. Several manufacturers had expanded production by adding new production lines. On the surface, a production ramp-up looked as simple as increasing inputs: raw material, labour, machinery, equipment, and cash. However, a decision to rapidly increase production could create risk and almost destroy a business—especially when constraints such as raw material unavailability, transport and travel restrictions, logistical problems, and state- and area-wide lockdowns started impacting the production process. Sharma had to decide how to increase output while also dealing with disruptions such as a shortage of labour and concerns about the use of natural latex rubber. Was now the right time to add a new production line? Should he switch to making nitrile gloves? He needed to make decisions quickly, as the current high demand would likely not last. -
BTS, K-Pop and the Hallyu: Creating Waves Softly
In May 2021, the South Korean boy band BTS beat out other international musicians for all four of the <i>Billboard</i> Music Awards for which they had been nominated. “Dynamite,” BTS’s top-selling song, was the band’s first song in English. BTS and other K-pop groups had been able to achieve a high level of global success, especially since 2013, despite singing in a language that was foreign to many listeners. K-pop and other elements of Korea’s creative economy represented Hallyu or “Korean Wave” of globally popular Korean entertainment and culture. Hallyu had contributed to the South Korean economy since 1999. Were Hallyu and its constituents serendipitous? How did BTS, K-pop, and Korea’s creative economy act as Korea’s secret weapon? Were there limits to the use of Hallyu? -
Peloton: In Need of Product Recall?
On April 17, 2021, the United States Consumer Product Safety Commission (CPSC) released an “urgent” warning to consumers regarding the Peloton Tread+ after thirty-nine incidents had been reported related to the treadmill in which children and pets were injured. The treadmill was sold by Peloton Interactive Inc. (Peloton), a US company that sold fitness equipment such as exercise bikes and treadmills, as well as on-demand fitness classes. According to the CPSC, the accidents could have happened as a result of design flaws in the Peloton Tread+, including the height of the treadmill, which allowed a small child or pet to crawl underneath. The CPSC requested that Peloton recall the product but Peloton refused, claiming that there were no safety issues with the product and that users had failed to follow proper instructions. Industry experts suggested that Peloton was not wise to hold consumers responsible for misuse, and some consumers filed lawsuits against Peloton. The company had to decide whether to reconsider the decision to not issue a recall and determine how to avoid similar incidents in the future. -
Sagrada Família: Managing a Masterpiece
The Sagrada Família was one of Barcelona’s most popular tourist attractions. Designed by famed architect Antoni Gaudí, the as-yet unfinished basilica was set to be completed in 2026. Initiated in 1882, the basilica was one of the longest-running architectural projects ever undertaken, and its construction had faced both opportunities and challenges over the years, with obstacles such as inadequate funding, a change in leading architects, and no firm deadline in place. The most recent obstacle to the completion of the basilica’s construction was the COVID-19 pandemic, which had cast uncertainty over when construction would resume. Despite the focus on the Sagrada Família’s completion, there was potential for tension between the artistic process and traditional project management practices. The current construction team had to determine how to proceed with the project to ensure its long-term recognition while also honouring Gaudí’s legacy. -
National Payments Corporation of India: Cutting-Edge Fintech Ecosystem Innovation in India
In recent years, India had experienced a digital revolution, emerging as a forerunner in cashless payments and, in the process, dramatically raising the level of financial inclusion in the country. The National Payments Corporation of India (NPCI), established in 2008 with the mandate to improve national payment systems, became a global gold standard for facilitating innovative financial technology (fintech) solutions. NPCI was created as a not-for-profit “coopetitive” organization, initiated by India’s central bank, the Reserve Bank of India, but owned by a consortium of India’s leading banks and largely run independently. While NPCI’s success in devising an open innovation platform had led to a new competitive playing field, it had also raised the question of whether or not its original coopetitive organizational design was still suitable for sustaining the flow of fintech innovations. -
Coastal Gujarat Power Limited: Public Gains, Private Losses
A 2010 global event had far-reaching effects on the Indian energy sector, when a change in Indonesian law affected the commercial viability of power plants in India that were based on imported Indonesian coal. There were serious implications for private participation in the electricity sector, which was slowly moving toward liberalization and privatization. The issue was convoluted and became all the more serious when, in 2017, a compensatory tariff allowed by regulatory bodies to provide relief for the increased coal prices was disallowed by the Supreme Court of India within the contractual framework. -
iD Fresh Food: Scripting a Fresh Story
In May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian breakfast dishes. The co-founders had to decide how to address the challenges arising on both the demand and the supply side of the business brought about by the pandemic, including production and logistics challenges on the supply side, a dip in demand, and the growth of competitors in the segments. How should iD plan its production amid the disruption to the supply chains and logistics sector brought on by the pandemic and ensure that its products maintain the promised value proposition of freshness? How could it ensure that customers continued to trust iD? Could iD script a fresh story and reach its vision of becoming a ₹10-billion company by 2023, despite an economy ravaged by the pandemic?