個案資料
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AMC: Who's Calling The Shots?
內容大綱
In 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth more than 25 times what it had been worth at the beginning of the year. In a post-pandemic environment, could AMC’s chief executive officer, Adam Aron, objectively weigh strategic options to decide what should be the appropriate size and scope of the firm going forward, without being overly influenced by shareholders with shorter time horizons?
學習目標
This case can be used in elective courses in management and economics both at the undergraduate and graduate level. After working through the case and assignment questions students will be able to<ul><li>analyze the make-versus-buy decision of a firm, considering the rationale for bringing some functions in house and relying on the market for others;</li><li>evaluate the trade-offs involved in increasing firm size;</li><li>evaluate the advantages and disadvantages of vertical integration;</li><li>assess the market complexities of products and services that both compete against and complement one other; and</li><li>evaluate alternative strategies to combat evolving threats to profitability.</li></ul>