個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Bear to Bull: An Analyst's Journey with Netflix
Wedbush Securities analyst Michael Pachter said "hell freezing over" was more likely than him upgrading the "sell" rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however, Pachter raised his rating - twice. The case explores the sell-side equity analyst industry, Netflix from the perspective of an equity analyst, Pachter's "bear" thinking through the years, and his logic in becoming a "bull." -
DBS: Purpose-Driven Transformation
Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank's systems, upgrading employee skills, and re-centering its customer focus, with the bank's purpose growing bolder with each key milestone achieved. Find out how the board, CEO Piyush Gupta and his management committee steered the bank through the waves of change, and the challenges they had to overcome along the way. -
Tumbling Trade on the MCX: Restoring the Glory of Mentha Oil Futures
The state of Uttar Pradesh was India's leading producer state of mentha. The state's small and medium-sized enterprises and trade entities were involved in the processing, distillation, crystal manufacture, and export of mentha. After 2017, there had been a deep decline in mentha oil futures trading, which wiped out liquidity and led to several market participants withdrawing from the Multi Commodity Exchange of India Limited (MCX). The MCX had long been a market leader in commodities, supporting futures trading in precious metals and bullion, energy, and a few agricultural commodities-notably, mentha oil. The senior vice-president and head of business development and marketing at the MCX was exploring ways to promote liquidity and raise the volume and turnover of mentha oil futures trading. Having contributed to a brainstorming session with the product development team based on the findings of a 2020-21 stakeholder study of the mentha market, he now had to integrate his domain knowledge and trading expertise with the insights gleaned from the stakeholder's report to devise a strategy for resurrecting the slumping mentha oil futures. -
Presans: Building Business Models for Innovation Intermediaries
Presans was founded in Paris, France in 2008 as an an open innovation intermediary, often referred to as an "innomediary." Using a specific business model that combined open innovation services with state-of-the-art data-mining technology, Presans leveraged a network of over six million experts worldwide to solve problems for its corporate clients. In February 2017, the chief executive officer of Presans had to make some strategic decisions. Based on interviews with clients, he was considering diversifying the portfolio of products. In addition to the company's classic approach of Call for Excellence, he was considering launching a new approach called Synergy Factory, where different companies could jointly tackle technical topics with experts, and another approach called La Conciergerie, which was a simplification of the Call for Expertise and required a platform-based, rather than a service-based, go-to-market strategy. -
Soom Foods: Zooming Out for A Booming Supply Chain
Founded in 2013 by sisters Shelby, Jackie, and Amy Zitelman, Philadelphia-based Soom Foods (Soom) aimed to educate US consumers on tahini and make the product a staple in US pantries. By 2021, the business had grown into a multimillion-dollar revenue company and had achieved national distribution through an omni-channel sales effort. However, Soom's reliance on the single-source Ethiopian Humera sesame seed to prepare its high-quality tahini had begun to pose challenges. When Ethiopia's inter-ethnic conflicts emerged in 2020, the Zitelman sisters foresaw possible disruptions and uncertainties in their business, especially when those challenges were combined with the supply-chain logistics issues that emerged as a result of the global pandemic in 2021. Soom was forced to reconsider its long-term business strategy: Given the threat of a potentially insufficient future sesame seed supply, should Soom use diversification in its supply chain? If so, how should diversification be applied across the supply chain while still maintaining a good return on investment? Furthermore, how could all of this be done before the next harvesting cycle? -
IFCI: An Arduous Start to Insolvency Resolution
The case highlights the significance of Non-Banking Financial Companies (NBFCs) in credit provisioning for companies and related problems. It revolves around Dr. Emandi Sankara Rao, who takes over as the CEO of Industrial Finance Corporation of India (IFCI), an NBFC at a time when IFCI has had a sudden and sharp downturn in its performance due to high levels of non-performing assets (NPA). While mulling over various strategic choices for debt resolution, Dr. Rao decides to use the Insolvency & Bankruptcy Code (IBC), a new legislation enacted by the government to address the issues of insolvency resolution in the corporate sector. Since the IBC provides for a creditor-led process of insolvency resolution and in a time-bound manner, Dr. Rao chooses to apply this to a powerful corporate group to which IFCI has a total exposure of INR12.97bn, with INR5.88bn under stress. The case details the challenges that Dr. Rao faces in this journey to resolve the issue of corporate insolvency. -
"No More Uncle": Asian Men's Beauty Care in the Forefront of Gender-Neutral Marketing
This descriptive case discusses an emerging global market trend and opportunity - the increasing use of beauty products by men, especially those in Asia. "No More Uncle" captures the emotional motivation behind unappealing and/or older-looking men to transform themselves. The case also looks at how the beauty industry may be just one example of a much broader trend and question that companies need to ask - should they adopt gender-neutral marketing when approaching their consumers? Ironically, Asian men were late to beauty care compared to those in Western societies, but they are making up for it by becoming much more aggressive in adopting their products and services. No country is a better example of this than South Korea, which has attained a "lead" market status such as in soap operas, popular music, women's beauty products and now even men's beauty care. The case introduces segments such as NOMU (No More Uncle), JUBAEK (Weekend Department Store Warriors), and YUMMY (Young Urban Males) as well as the ZOOM BOOMERS, a new segment that emerged because of the Covid-19 pandemic. The case describes an important retailing venue for beauty care - the updated barbershop, and wraps up with information about new dimensions on which men's beauty care can innovate and grow. Men's beauty care represents not only an economically viable industry that is growing almost in double digits but shows dynamic consumer behaviour - marketing should not stick to centuries-old assumptions of gender or else significant opportunities will be lost. -
Shenzhen Power Solution: Energising Africa's Base of the Pyramid
Li Xia is the founder of Shenzhen Power Solution (SPS), a social enterprise established to aid people at the bottom of the pyramid (BOP). Her family's financial troubles during her childhood helped her understand the difficulties faced by the BOP consumers. She knew that BOP consumers did not have access to electricity, which restricted their ability to read and improve their standard of living. SPS provides consumers with products such as solar-powered lamps which replaced the more harmful candles and kerosene lamps. Li spent her time reducing costs and improving the quality of her products for BOP consumers, a segment that was underserved. After penetrating the African market, Li was keen on expanding the business, however, the pandemic struck adding unexpected challenges. Supply chain issues caused the business to slow dramatically. She now needs to raise working capital to keep the company running. This case may be used for graduate, postgraduate and executive education classes. By analysing the case, students should be able to gain an insider's perspective into the opportunities and constraints of impact-oriented enterprises, explore commercially viable business models for BOP customers and understand the different avenues for fundraising and the implications on growth and scaling. -
Strategy and Implementation for the Workplace of the Future: The Raffles Quay Asset Management Commercial Real Estate Story
This case study is set in June 2022, two and a half years since Raffles Quay Asset Management (RQAM) had rolled out its new vision in preparation for positioning itself for the workplace of the future. RQAM had been established in 2001 to manage and market the commercial properties developed by Asia's leading developers. The new vision provided the 'north star' for the whole organisation and transformed how RQAM managed tenant relationships. It also revolutionised RQAM's approach to commercial real estate management. The new vision leveraged technology opportunities and addressed the needs of RQAM's various stakeholders from its tenants to the community. The RQAM leaders crafted a strategy to deliver the vision within five years. To support the implementation of the vision, the leaders drove significant interventions, of which, one intervention was to align employees across the whole organisation with the 'strategy on a page'. -
Ant Group's Suspended Initial Public Offering: The Disrupter, Disrupted
When regulators suspended the high profile initial public offering (IPO) of the Chinese fintech company Ant Group, investors and businesspeople were surprised and unsettled. The offering was halted just two days before the planned listing, after Ant had received routine regulatory approvals. Ant Group leadership needed to understand what the government's expectations were and how to reposition the company to move forward and build on its powerful brand and business model, to maintain success in the absence of an immediate IPO. -
Mumbai Dairy Company: Lessons in Motivation
Pete Anderson, the general manager of Mumbai Dairy Company, is facing several difficult but related challenges. Revenues and profits at the Mumbai, India-based joint venture are in decline. At the same time, worker strikes and disruptions across India have become a major issue. Internally, employees seem to be unmotivated and many-particularly Anderson's direct reports-appear to be taking him for granted. Employees blame seasonal conditions as the cause of waning performance. Others are complaining that their compensation is too little given the contributions they are making. Anderson needs a plan of action for his upcoming meeting with his Singapore-based boss. -
Anti-LGBT2Q+ University Values: Should an Innovative Experiential Exercise be Cancelled?
Dr. Pramita Balakrishnan was a strong advocate for diversity, equity, and inclusion (DEI) and was one of Canada's most renowned business professors in management communications. Over the past three years, more than 500 students had completed a virtual, cross-cultural, experiential exercise as part of Balakrishnan's management communications course. However, this year, a number of students expressed discomfort in working with a partnering school, Mission University in Louisiana, due to its anti-LGBT2Q+ stance. For example, the Mission University administration required students to sign a values statement that prohibited "sexually impure relationships" such as homosexual activities. Other students in the course wanted to proceed with the exercise. Should she cancel the exercise? What message would her decision send to students, faculty, and administrators at both schools? What would be the potential consequences of her decision and what was the best approach moving forward? Balakrishnan had less than 24 hours to figure out what to do before the exercise was set to launch. The case uses fictional people and institutions to illustrate a pressing and important set of issues in education, with high relevance to business and other organizations. -
Palforzia: Valuing a Treatment for Peanut Allergy
Innovation is critical for success in the healthcare industry. A key step to that success is the evaluation of new therapies. Managers need to understand the commercial potential of ideas and invest with this in mind. This case helps students understand the challenge of evaluating therapies and tools that can help. Two questions face Clemence Shiffrin, senior vice president for business development at Oakdale Pharmaceuticals, and her business development team in January 2020: First, how valuable is Palforzia, a new preventive drug from Aimmune Therapeutics? Second, what would be the financial value of a cure for peanut allergy? To answer these questions, students must consider market sizing, motivation of patients and physicians, and how to consider the value of preventive treatments and cures. The case is compelling to teach because peanut allergies are common and sometimes very serious; students are engaged from the start, as they understand the issue and quickly see the value in finding a treatment. The challenge is then determining the worth of that value. -
Pointillist: Building a Business in Customer Journey Analytics
Growth challenges in building a SAAS business using AI for Customer Experience analysis. -
Cesaro e Associati
This case describes the leadership succession planning process at Cesaro e Associati (Studio Cesaro), founded in 1986 by Franco Cesaro in the northeastern Italian state of Veneto. In 2022, Franco was contemplating retirement and passing leadership of his firm, which consulted with other family-owned businesses, to his youngest daughter, Laura. For her part, Laura found much of her work at Studio Cesaro suited her, but she was still figuring out how her own ambitions fit with the firm's future. The case considers the perspectives of Studio Cesaro senior consultants and the Cesaro family-including Laura's mother, sisters, and husband-with a focus on Franco and Laura. Also included is information on Franco's philosophy and approach to family businesses, and descriptions of selected clients and services. The case concludes with Franco, Laura, and the family considering several options for the future equity allocation, governance structure, and business model of the firm. -
Spark Education: Service Innovation and Exploration in Edutech
This case illustrates the founding philosophy and continuous improvement of Spark Education Limited ("Spark Education") and analyzes challenges in the online education industry. Since its inception, Spark Education has been committed to reshaping foundational learning and promoting education equality. Powered by technology and innovation, Spark Education delivered online small classes and AI courses. Based on the operating model of "courses + teaching + service," rounds of innovation and exploration have been conducted. After three years of development, Spark Education has grown into China's largest small-class online platform in mathematics thinking education. However, this young startup's pursuit for further excellence became a big question after the Chinese government introduced the "Double Reduction" policy in July 2021. Affected by this policy, many capital-fueled online and offline education companies, including Spark Education, have been hit hard. The "Double Reduction" policy wrecked Spark Education's IPO plans (the company had submitted its application in the US two months earlier) and imposed significant uncertainty on its future. These market players are in dire need of a way out of the crisis. Looking ahead, Spark Education needs to re-examine its business model and core strengths or build a second growth curve. In August 2021, Spark Education held an executive meeting on its transformation and future business direction. First, Spark Education has to review the value of its online education model, especially the small-class-based adaptive learning model. Second, can Spark Education follow Outschool's model of providing small online classes that were well-received in the US? And if so, what should Spark Education teach? The final question throws it back to the nature of education-What should Spark Education do to provide considerate education services and ensure students enjoy adaptive learning featuring technological innovation? How can children's -
Concentrix Corporation: Improving Customer Persistency for an Indian Insurance Company
In August 2017, Concentrix Corporation (CNX) partnered with Photon Life Insurance Company (PLI), a leading insurance provider in India, to support PLI's customer management service. On February 1, 2018, Mohit Khanna, global operations manager at CNX, undertook a promising task to improve PLI'S customer persistency at minimal operational cost. If all policyholders with an approaching due date were to be called, then the number of service agents required would be very high, leading to significant operational cost increases. Khanna's challenge was to design a contact prioritization strategy that could be implemented at minimal cost and improve persistency. -
Donna Wilde and the Weathermen (A)
The brief case 'Donna Wilde and the Weathermen' sets the stage for a discussion of how to lead teams in an environment undergoing exponential change. The team has spent years working on a project about which they are passionate, but the CEO is skeptical and it gets put on ice. Wilde is left pondering if and how they can exert the leadership needed to bring the project back to life. The case is based on the experiences of a real team and company (whose identities are disguised). -
BancoSol: Financial Inclusion in the Perfect Storm
In the pandemic, financial inclusion icon BancoSol faces a government-mandated year-long deferral of all loan payments, followed by the sudden Covid death of its CEO. In a Bolivia mired in political turmoil following a failed presidential election, with clients not obligated to pay either interest or principal from March to the end of 2020, the bank faces a severe cash deficit. This is exacerbated by the regulatory determination that, as the deferrals are mandated, loans must be deemed current and performing and resulting profits continue subject to income taxes that must be paid. BancoSol management must decide how to respond to this crisis. When the mandated deferrals come to an end, the bank regulators issue instructions as to how the restructuring must take place. As the total deferred amounts add up to 85% of its loan portfolio, this is a critical matter for BancoSol. Prior to the regulatory instructions, management had painstakingly designed its own restructuring program. Convinced that it is the optimal way to proceed, management strongly recommends its implementation regardless of contradicting the regulatory instructions. The deteriorating financial condition of the bank adds urgency to the decision. In the midst of these issues, in February 2021, Covid suddenly claims the life of the bank's longtime CEO, Kurt Koenigsfest, the architect of the modern BancoSol. With the bank's very existence at stake, Esteban Altschul, the chair of the board of directors, must come to grips with how the restructuring of the deferred loans will take place and how the various management gaps exposed by Koenigsfest's death will be filled. At the same time, convinced that the future leadership of BancoSol is linked to its adaptation to the digital age, Altschul must assess the efforts of the bank to-date in this area and how it should proceed in the future. -
Canature's Sustainable Development: Explorations and Practices
This case describes how Canature, whose main business is water filtration, spent like crazy to build a Zero Liquid Discharge (ZLD) system, turning its substandard wastewater discharge to zero discharge and even "negative discharge" since 2013. The ZLD system helped create a better campus environment while providing a basis for Canature to launch an industrial tourism program. When implementing the tourism program, Canature never advertised or marketed its products. Instead, it disseminated health-related concepts. Over time, Canature has initiated multiple extension activities to expand its industrial tourism program. After some shifts in the management team, Qu Yaming, who is son of the founder Qu Jianguo, took over the business and started redefining Canature's development path. Canature's water filtration business is booming overseas, increasing its sales revenue and profit significantly. Content as he is, Qu Yaming is wondering whether to generate ¥50 million in annual revenue from industrial tourism, the business that Canature prides itself on. He is thinking carefully if the effort is worthwhile and if so, how Canature should position its industrial tourism program.