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Develops a cultural framework for thinking about what a brand is and how firms shape their brands through their marketing activities. Four dimensions of the brand are described: economic, social, psychological, and symbolic.

This case considers the alternative financing mechanisms for film financing, the evolution of film finance in the United States, and the nature of tax-motivated film financing in the United States and around the world. It develops the strategy driving motion picture finance and the various instruments that advance that strategy. Aggregate trends in those financing patterns are examined with special attention paid to tax-driven financing strategies. It concludes with an evaluation of the international market in fiscal incentives for motion picture finance.

This note provides an abbreviated discussion of the essential elements of the term sheet provided by a venture capitalist to a proposed investor. A sample term sheet is included.

Briefly reviews motivations and trends behind foreign direct investment and multinational corporations as well as the policy debate that surrounds them.

This note provides an abbreviated discussion of the essential elements of the term sheet provided by a venture capitalist to a proposed investor. A sample term sheet is included.

Explains why project companies in general and large projects in particular represent an interesting and managerially relevant subset of total capital investment and why they merit academic research and instruction. Serves as an introductory note for the Large-scale Investment course, a case-based course about project finance designed for second-year MBA students. In addition, provides empirical data on project-financed investment as a subset of total capital investment.

Description: This glossary contains a list of almost 1,000 definitions for terms commonly used in the field of project finance.

This note addresses the methods used in valuing intellectual property, with a particular focus on patents. The note defines intellectual property and explains its growing importance. It also describes income methods, market approaches, discounted-cash-flow methods, and option-valuation methods.

The stockholders' equity section of the balance sheet illustrates details of accounting for stock offerings, common stock, and preferred stock. Accounting for dividends, both cash and stock dividends, and treasury stock is covered.

Describes entrepreneurial marketing as both a mind-set and a process. Draws on some 30 business field cases and some 300 student projects that provide insight into what managers do in high-potential settings.

Presents a conceptual framework of the circumstances when multinationals attempt to create, or face difficulty creating, value in cross-border commerce. Particular attention is paid to the role of multinationals as intermediaries in international transactions where the existence of traditional market intermediaries is absent.

This case presents a short hisotry of mortgage finance in the United States and the two government-sponsored enterprises that dominate the market. Recent debates about their current and future roles are discussed.

Addresses the question of how to value cash flows in an international context. Focuses on entrepreneurial ventures, but its content applies to finance issues that arise in established multinational enterprises. Addresses cash flows, discount rates, country risk premium, projecting future exchange rates, and other issues. Also contains an extensive example of a software company that exports services to other countries.

Summarizes five major trade disputes before the World Trade Organization (WTO): (1) the Brazil-Canada aircraft dispute, (2) the European Union/United States foreign sales corporation dispute, (3) the Asian/United States shrimp and sea turtle dispute, (4) the United States/European Union beef hormones dispute, and (5) the U.S. steel tariff dispute.

Provides an introduction to depositary receipts. Recently, these instruments have been used with increasing frequency by firms seeking to list their shares on stock exchanges in other countries, especially in the United States. Describes different types of depositary receipts and comments on their prevalence over time. Also discusses issues that managers need to consider when contemplating the issuance of American Depositary Receipts (ADRs).

What the acquiring company pays for a target in a merger or acquisition is called "consideration." Consideration can be in the form of cash, shares, or a combination of cash and shares. During the 1990s, equity-linked consideration became the dominant method of payment in the United States. This case series describes the basic mechanics of equity-linked consideration. Part 1 looks at the effects of all-stock consideration on the values realized by the shareholders of the target and acquiring companies.

The consideration paid by an acquiring company to a target can be a combination of cash and stock. During the 1980s and 1990s, for example, approximately 12% to 13% of all deals between public companies involved both cash and stock. This case series describes the basic mechanics of equity-linked consideration. Part 3 looks at the value and risk of cash-and-stock transactions to the shareholders of the acquiring and the target companies. The case also considers the announcement effects of such transactions and their impact on the post-announcement betas of the two companies.

This case is reflection on the importance of acquiring presence of mind in negotiations. Using a variety of metaphors, the case explores different ways for negotiators to achieve this selfawareness. Athletes experience the phenomenon of "being in the zone," artists and writers speak of being "in flow," and practitioners of mediation strive for "mindfulness." These different experiences all provide insight for negotiators as they face complex interpersonal and contextual discussions. This case resents a vivid example of a firefighter facing an extreme situation--and using an enviable presence of mind to see it through.

Provides an overview of the managing markets module in the Business Marketing course taught at HBS.

In the early 2000s, crisis management is a growth industry. Scarcely a month passes without news of organizational crises. Instantaneous media exposure worldwide raises the stakes for even modest size domestic businesses. Once-local ventures, when faced with crisis, may confront worldwide exposure. Whether challenged by hostile takeovers, plant explosions, equipment sabotage, product contamination, violence or some other threat to the viability of an organization, we work in a world where the need for crisis management skills and knowledge is on the rise. This note provides a basic background on organizational crisis management including how to determine what to prepare for and who can help.