個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • SALLY SOPRANO I - Confidential Instructions for Lyric Opera's Business Manager

    Two-party negotiation between agents for an opera singer and an opera house regarding a possible contract for an upcoming production. Sally Soprano is a distinguished soprano who is now somewhat past her prime. She has not had a lead role in two years, but would like to revive her career. The Lyric Opera has a production scheduled to open in three weeks, but its lead soprano has become unavailable. Lyric's representative has requested a meeting with Sally's agent to discuss the possibility of hiring Sally for the production. Neither knows much about the other's interests or alternatives. There is a wide range of possible outcomes.
    詳細資料
  • Fates of Martin Luther King and Malcolm X

    This case is a nice prelude to the individual cases (HKS Case Number 365 and 366), which chronicle the lives and critical decisions that Martin Luther King and Malcolm X made towards improving African American rights in the United States. The text describes the last year of Martin Luther King's life and the actions of which he partook. It also chronicles Malcolm X's last month of life, noting the decisions he made. HKS Case Number 426.0.
    詳細資料
  • Mike Miller (A)

    Mike Miller, Harvard MBA '78, resigned his first job out of HBS within six months because he believed his personal values and learning objectives could not be accommodated. Students may discuss the problems of anticipating corporate culture, learning the ropes, surviving entry into the organization, and getting things done.
    詳細資料
  • Marriott Corp.

    Marriott is considering the repurchase of ten million shares. This is apparently at odds with the financial policies that the Board of Directors passed two years earlier. Students must discuss why the policies were passed and why changes are now necessary. Includes a discussion of debt policy, financing policy and dividend policy. Students also discover stock is currently undervalued.
    詳細資料
  • Ocean Drilling, Inc.

    Management must choose between two mutually exclusive bids to build two drilling rigs. Both bids involve attractive export credit financing denominated in foreign currencies.
    詳細資料
  • Gotham Giants

    The owner of a professional baseball team is trying to figure out if promotions are having an effect on ticket sales, and if televising games is hurting attendance. He considers renegotiating the television contract.
    詳細資料
  • Assessing Managerial Talent at AT&T (A)

    Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates has managerial potential and why, and what specific development plans can be suggested.
    詳細資料
  • Keynesian Cure for the Depression

    Keynes, in excerpts from a 1933 pamphlet, outlines his recommendations for recovery from the Depression. He emphasizes the need for public works expenditures financed by government borrowing and discusses the "multiplier" effect of deficit spending on gross national product. The case introduces Keynesian methods of macroeconomic analysis.
    詳細資料
  • Questionable Payments Abroad: Gulf in Italy

    Gulf Oil in Italy was confronted by the need to increase the authorized capacity at a refinery in the face of substantial opposition. Raises the issue of their use of "facilitating gratuities" to minor officials, payments to influence news reports, and the employment of a consultant to assist in government relations to gain passage of the permit.
    詳細資料
  • H.J. Heinz Co.: The Administration of Policy (A)

    Relates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate ethical policy then in use. Also contains an organization chart and financial data for the 1972-78 fiscal years.
    詳細資料
  • Quabbin Cablevision Co.

    Several entrepreneurs are considering the purchase of an existing cable TV business with the financial assistance of several investors. They must decide whether to establish the company as a partnership or a corporation, and how to capitalize the company for an optimal blend of tax and other business considerations. Adapted from a case by P.J. Barack.
    詳細資料
  • Vicks Health Care Division: Project Scorpio (A)

    The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to use market research data as input for assessment of market opportunity and development of product positioning.
    詳細資料
  • Vicks Health Care Division: Project Scorpio (B1)

    To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well as decide whether to recommend national expansion.
    詳細資料
  • Concept Devices, Inc.: International Market Entry

    Concept is a highly touted startup venture in distributed data processing computers. The company has only made one sale to date, but has an order backlog for its unique product and expects an almost vertical growth curve. The company has been courted seriously by potential partners in France and the United Kingdom. Management wishes to decide how best to set up distribution in Europe.
    詳細資料
  • Stratus Computer

    Bill Foster has assembled a team to begin a new computer company. He must now develop a financing strategy in view of the various kinds of capital available for new ventures.
    詳細資料
  • Tony Santino (A)

    A recent MBA without a stable work history in the private sector feels that he is being forced to compromise his personal convictions and professional integrity through a violation of the Robinson-Patman Act. This person is in his mid-thirties, married, and carries substantial financial and family responsibilities. He has been forced to do other unsavory business practices but wants to call a halt to such compliance before he lets himself get involved in a larger spiral of illegal activity.
    詳細資料
  • Steinway & Sons

    Considers whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the opportunity to consider issues of quality.
    詳細資料
  • Great American Knitting Mills: Gold Toe Socks

    Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the business. Key teaching issues: distribution channel management; links between distribution strategy, competitive strategy, and cost structure; nature and replicability of branding; and the appropriateness of high-profit goal in face of increasing competition.
    詳細資料
  • Hartmann Luggage Co.: Price Promotion Policy

    The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.
    詳細資料
  • Chipman-Union, Inc.: Odor-Eaters Socks

    The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution.
    詳細資料