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  • Cardinal Health, Inc. (B)

    Robert D. Walter built Cardinal Health into the most valuable company in the U.S. health care services industry and the world's largest distributor of healthcare products. With revenues of $81 billion in 2006, was ranked Number 19 on the Fortune 500 list, and owned a third of the drug distribution business. Walter began this evolution with Cardinal Foods, but realized that this company would never be a big player in the food business given the presence of large, powerful incumbents. Through a series of acquisitions, Walter repositioned the company into the pharmaceutical distribution industry. Cardinal Health was one of a handful of large U.S. companies that had achieved earnings-per-share growth in excess of 20 percent for 15 years straight. Nevertheless, Wall Street was questioning whether Cardinal Health could continue to grow at this remarkable rate through acquisitions. This general doubt, coupled with questionable "stock crushing" accounting practices among wholesalers, including one of their own suppliers, was weighing down Cardinal's stock price despite their continued earnings growth. Cardinal Health, the merger and acquisition juggernaut, had hit an earnings speed bump. In October 2003, Cardinal Health disclosed that the SEC had launched an inquiry into questionable accounting practices in 2000 and 2001 in which Cardinal Health allegedly recognized $22 million in gains from litigation settlements before they were finalized. In May 2004, the SEC inquiry was converted into a formal investigation. It was July 2004 before Cardinal announced that their 2004 earnings, which had been predicted by the company to reach the "mid-teens or better," would only be 11 percent higher than the previous year. In July 2007, Cardinal announced that it had reached a final settlement with the SEC of $35 million, concluding an investigation into the company's historical financial reporting and disclosures from 2000 to 2004.
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  • Berkshire Hathaway Inc.-Intercorporate Investments (B)

    This case can be used as a supplement to "Berkshire Hathaway Inc.-Intercorporate Investments (A). Students are presented with hypothetical data related to one of Berkshire Hathaway's investments and asked to compare the financial statement impacts of the investment if it is classified as an available-for-sale security with the impacts if classified as a trading security.
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  • Balancing Access with Accuracy for Infant HIV Diagnostics in Tanzania (B)

    The Global Health Initiative (GHI) is a tripartite collaboration among Northwestern University, non-profit donors, and commercial diagnostics companies. GHI attempts to bridge the gap between the market for sophisticated medical diagnostics equipment in wealthy nations and the need for point-of-care diagnostics in resource limited settings. In 2006 GHI narrowed its focus to HIV diagnostics for underserved nations. The case examines the accuracy-access tradeoff related to the roll-out of infant HIV diagnostics in Tanzania. Tanzania has a prevalent HIV/AIDS problem, particularly in children. As of 2007, Tanzania had an estimated 140,000 children infected with HIV. Existing lab-based diagnostic equipment was either inaccurate for use in infants or required highly skilled health workers. Tanzania's limited infrastructure also forced healthcare providers to choose between providing advanced care to a minority of the population and offering minimal care to the majority with poor access. A Kellogg MBA student research team performed more than thirty in-country interviews to collect data on stakeholder perceptions of three infant test concepts: the strip test, the squeeze test, and the filter paper test. Across the three tests, access decreased as accuracy increased-rural labs could not find or afford health workers skilled enough to conduct the test. In general, interviewees closely affiliated with the government preferred accuracy over access. In contrast, private health facilities had to follow fewer regulations and preferred access over accuracy. The case focuses on the decisions facing Kara Palamountain, the executive director of GHI, in her roll-out recommendations for infant HIV tests in Tanzania. It examines key factors of working in a developing country, including the need to operate in the absence of sufficient market research, balance the competing agendas of different stakeholders, and mitigate external risks such as major international funding drying up.
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  • The Metropolitan Opera (B)

    In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial resources?
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  • Rose Hanna (B)

    The case follows Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they launch and grow a scientific instrument company, MicroSample. It covers the idea discovery stage, their decision to work together as a team, and their approach to bootstrapping the company. The case then highlights some of the complexities involved in managing a new and growing business. Specifically, the founders go through a lengthy process trying to find a licensing partner, only to then discover that the economics make much more sense for them to remain independent and sell directly to customers. Finally, the case covers the interpersonal dynamics and relationships of the four founders (two married couples) and some resulting problems and issues.
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  • Evan Williams: From Blogger to Odeo (B)

    For several months, founder-CEO Evan Williams has felt trapped, unable to control Odeo and its strategic direction. He longs for the "simple" days of Blogger, the previous venture he had co-founded. Although his Blogger experiences had included a major blow-up with his co-founder that had resulted in legal proceedings, a brush with near-bankruptcy, and the laying off of his entire team, Williams has become even more disillusioned with his current venture, Odeo. Odeo, a podcasting pioneer, had debuted almost two years before and had gotten off to a very strong start, with a high-profile debut at a prominent industry conference, coverage on the front page of the New York Times' Business section, and the raising of a large round of financing from a top-tier venture capital firm. His attempts to find an acquirer have failed, layoffs have begun, and he is now facing a meeting with an increasingly hostile board of directors. At that meeting, he is very tempted to resign so he can move on to his next project and regain the thrill of being an entrepreneur.
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  • Cycleon (B): Ink Powder Value Proposition

    In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies' product return streams and how they turned this idea into a successful business. Cycleon was founded in 2005 to offer original equipment manufacturers an option to manage returns at a lower cost than was offered by express services, and with greater speed than possible by leveraging forward supply chain partners. It describes the reverse logistics market, Cycleon's strategic positioning, and the entrepreneurial challenges it faced.
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  • StormFisher (B): Power with Purpose

    In this supplement to StormFisher (A): Power with Purpose, students are presented with an abbreviated version of the business plan, and challenged to enlist and respond to funding alternatives.
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  • Savage Beast (B)

    For several months, things had been spiraling downwards at Savage Beast, the music-recommendation company started three years before by Tim Westergren. The company's founder-CEO recently left due to pressures both at home and within the venture. Dozens of investors turned thumbs-down on the venture; salaries had been cut; and, tensions had risen within the founding team. Now Westergren, the founder who has taken over as CEO, is facing even deeper pressures as he finds out about a lawsuit filed by former employees, and he is wondering if it is time to give up on ever achieving his vision.
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  • K2: Brotherhood of the Rope (B)

    Chris Warner led a team of experienced mountain climbers on an expedition to reach the summit of K2-the second-highest in the world. After failing to succeed on their first few attempts, Warner and his team brought together other teams hoping to reach the summit, and representing eight different countries, to work together for success. Their story is a narrative full of examples, where in some instances, a leadership point of view was taken, and other times it was not. The successes and failures of the expedition's approach makes for a story bursting with real-world examples and offers an exciting framework to house theoretical concepts about team-building and leadership. Although grounded in the written cases, the series also includes an optional a multimedia supplement offers compelling photos and video for students and instructors. After working together with several other international teams to reach the K2 summit, the descent becomes extremely dangerous. The B case finds the climbers in the midst of a raging blizzard. With a missing Italian mountaineer, a Czech climber suffering from hypothermia and cerebral edema, and the theft of a critical survival tool, Warner must decide whether to go look for the missing climber or try to get his expedition off K2 safely.
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  • K2: Brotherhood of the Rope (C)

    Chris Warner led a team of experienced mountain climbers on an expedition to reach the summit of K2-the second-highest in the world. After failing to succeed on their first few attempts, Warner and his team brought together other teams hoping to reach the summit, and representing eight different countries, to work together for success. Their story is a narrative full of examples, where in some instances, a leadership point of view was taken, and other times it was not. The successes and failures of the expedition's approach makes for a story bursting with real-world examples and offers an exciting framework to house theoretical concepts about team-building and leadership. Although grounded in the written cases, the series also includes an optional a multimedia supplement offers compelling photos and video for students and instructors. The C case epilogue describes the daunting physical and moral task team members face while descending K2. One of Warner's team members suggests they faced the ultimate moral dilemma: Do you look to your own self-preservation and survive, or do you look to try to help somebody else at all costs?
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  • BMW's Project Switch (B): Importers vs. National Sales Companies

    BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.
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  • Whole Foods Acquires Wild Oats (B)

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  • Epilogue March 2008: What Actually Happened at Samsung Design

    Epilogue to DMI021
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  • David Neeleman: Flight Path of a Servant Leader (B)

    David Neeleman (B) traces the events subsequent to the (A) case.
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  • Differences at Work: Sameer (B)

    In Differences at Work: Sameer (B) HBS Case No. 9-609-054, Sameer leaves the firm at the summer's end without confronting his employer about the jokes and wondering whether he made the right choice. Later Sameer's former employer calls him to apologize for their behavior after discovering an email that Sameer wrote describing how offended he felt by the jokes. Accepting the apology, Sameer decides to take a full time position with the firm but reflects on how his own inaction at the time of the incident was a missed opportunity to educate his fellow colleagues.
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  • ASUSTek Computer Inc. Eee PC (B)

    Provides an update to the 609-011 (A) case.
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  • Samsung Electronics (B): In India

    In part A of this case, Samsung's managing director had to decide whether Samsung should enter the Indian market. Now, three years later, he was ready to relinquish the position. The three years had been very successful and the managing director was promoted to vice-president of global sales and marketing of display products. One of the first decisions facing the new managing director as he takes the position is what type of products Samsung should compete with in India. One option is to compete in the low and medium segments. Another option is to take the high end segment.
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  • Lee and Li, Attorneys-at-Law and the Embezzlement of NT$3 Billion by Eddie Liu (B)

    Dr. C.V. Chen learned that one of Lee and Li's senior legal assistants had illegally sold a client's shares in a Taiwanese company and sneaked out of Taiwan with over NT$3 billion. Lee and Li took several actions to minimize the impact of the situation on the firm, its clients and its employees. Now Chen began to review the events and the actions taken. Although he knew that the worst was behind, he also knew that a great deal of work needed to be done in order to ensure the reputation of the firm would remain intact in the future.
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  • Lee and Li, Attorneys-at-Law and the Embezzlement of NT$3 Billion by Eddie Liu (B)

    Dr. C.V. Chen learned that one of Lee and Li's senior legal assistants had illegally sold a client's shares in a Taiwanese company and sneaked out of Taiwan with over NT$3 billion. Lee and Li took several actions to minimize the impact of the situation on the firm, its clients and its employees. Now Chen began to review the events and the actions taken. Although he knew that the worst was behind, he also knew that a great deal of work needed to be done in order to ensure the reputation of the firm would remain intact in the future.
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