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A Beginner's Guide to Mobile Marketing is an eight-chapter book published by Business Expert Press in 2015 and written by Molly Garris, Senior Manager of Digital Marketing at Johnson & Johnson, and Karen Mishra, Assistant Professor in the School of Business at Meredith College. The authors examine factors in the growth of marketing on mobile devices and draw from current third-party research to explain how consumers use smartphones and related technology. They review the fundamentals of mobile marketing, including mobile apps, social networks, and text messaging. They also offer a strategic model for implementing a timely marketing campaign. Each chapter includes real world examples and visuals, as well as practical exercises to help the reader both understand and apply key concepts. In Chapter 8, Mobile Marketing Strategy and Resources, the authors emphasize the need to move quickly in a rapidly changing environment. Thus, they present a model for actionable long-term vision that marketers going through a lengthy strategic planning session. The NOTE model is broken into four stages: needs, objectives, tactics, and execution. The authors summarize key considerations for each stage of the model and then apply the model to a fictitious company as example. They also share insights from Jeffrey Donnell, Product Development & Innovation Manager at Whirlpool Corporation, about the value of being a "pocket brand," or a brand that utilizes mobile marketing to create relevant customer value.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition, is a seven-chapter book published by Business Expert Press in 2015 and written by Lawrence A. Beer, professor emeritus at the W. P. Carey School of Business at Arizona State University. The second edition expands the discussion of integrating ethics into the planning, administration, and operations of a multi-national business. The author provides an in-depth examination of the issues around the importance of ethical strategy and offers practical guidance on how a company should establish a code of conduct. He includes numerous real-world examples as well as both literary and philosophical references. He ends each chapter with reflections for managers that build upon the concepts presented in the chapter and offer topics for further discussion. Chapter 1, Ethics in Commerce, provides historical and philosophical context for the overall discussion of ethical management and the author's focus on ethical conduct for companies doing business globally. He defines social responsibility as the broader concept of caring about others versus ethics, which provide more specific and practical guidance. He considers different perspectives on ethics in globalization, from those who believe a company should engage in ethical outreach as they enter new countries to those who believe a company should accept the environment in new countries. He also outlines the factors that he believes have brought ethics to the forefront of management discussions, including an overview of how an ethical or unethical public perception can impact a business.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition, is a seven-chapter book published by Business Expert Press in 2015 and written by Lawrence A. Beer, professor emeritus at the W. P. Carey School of Business at Arizona State University. The second edition expands the discussion of integrating ethics into the planning, administration, and operations of a multi-national business. The author provides an in-depth examination of the issues around the importance of ethical strategy and offers practical guidance on how a company should establish a code of conduct. He includes numerous real-world examples as well as both literary and philosophical references. He ends each chapter with reflections for managers that build upon the concepts presented in the chapter and offer topics for further discussion. Chapter 2, Ethics and the Strategic Determination, the author begins with an overview of global business and the factors that influence a company's decision to operate in another country. He recommends that a company include ethics as part of corporate strategy and applies ethical components to SWOT analysis and Porter's 5 Forces using companies such as Nike and ExxonMobil to illustrate. He explores how the human rights environment in country impacts a global business, with an analysis of the Alien Tort Claims Act and comments on handling human rights violations. He examines other challenges to ethical conduct including foreign national labor practices, the impact of non-government organizations (NGOs), media attention, public perception and pressure for transparency. He also reviews the U.S. Sarbanes-Oxley Act which drew public attention to unethical practices and how ethics can impact corporate branding.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition, is a seven-chapter book published by Business Expert Press in 2015 and written by Lawrence A. Beer, professor emeritus at the W. P. Carey School of Business at Arizona State University. The second edition expands the discussion of integrating ethics into the planning, administration, and operations of a multi-national business. The author provides an in-depth examination of the issues around the importance of ethical strategy and offers practical guidance on how a company should establish a code of conduct. He includes numerous real-world examples as well as both literary and philosophical references. He ends each chapter with reflections for managers that build upon the concepts presented in the chapter and offer topics for further discussion. In Chapter 3, Ethical Value Development, the author examines how ethics develop and introduces the concept of a global ethical conduct code. He posits that public awareness of recent human rights violations has increased pressure on global firms to be proactive in defining and implementing a code of ethics. He considers the role of companies as social institutions with analysis of Milton Friedman's economic theory of being profitable while conforming to the basic rules of society. He looks at corporate reputations and how unethical practices can have negative impact on finances and long-term success. He contrasts social responsibility and ethics, and shares perspectives from different countries. He also explores the realm of public perception and if people are already biased against corporations, which the author interprets as a need for a proactive approach to ethics. He also considers how global businesses influence local labor relations.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition, is a seven-chapter book published by Business Expert Press in 2015 and written by Lawrence A. Beer, professor emeritus at the W. P. Carey School of Business at Arizona State University. The second edition expands the discussion of integrating ethics into the planning, administration, and operations of a multi-national business. The author provides an in-depth examination of the issues around the importance of ethical strategy and offers practical guidance on how a company should establish a code of conduct. He includes numerous real-world examples as well as both literary and philosophical references. He ends each chapter with reflections for managers that build upon the concepts presented in the chapter and offer topics for further discussion. In Chapter 4, Ethics Unabridged (68 pages), the author examines how the role of ethics in management decisions has taken on greater importance. He explains how ethics have become a critical factor for success. He describes how history, public demand for transparency, and the constant media access due to the Internet, have shaped the current business landscape in terms of the need for ethical standards. He reviews two approaches to corporate social responsibility, institutional and profit maximization, and provides both historic and contemporary examples. He also explores the more recent developments in responsible leadership. The chapter ends with a review of the Principles for Responsible Management Education developed by the Globally Responsible Leadership Initiative.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition, is a seven-chapter book published by Business Expert Press in 2015 and written by Lawrence A. Beer, professor emeritus at the W. P. Carey School of Business at Arizona State University. The second edition expands the discussion of integrating ethics into the planning, administration, and operations of a multi-national business. The author provides an in-depth examination of the issues around the importance of ethical strategy and offers practical guidance on how a company should establish a code of conduct. He includes numerous real-world examples as well as both literary and philosophical references. He ends each chapter with reflections for managers that build upon the concepts presented in the chapter and offer topics for further discussion. Chapter 5, Time for a Change? (45 pages) presents the author's theory that every multinational business should develop a global code of conduct. He offers three evaluation methods for transnational companies in determining the kind of ethical strategy needed. He reviews several resources, including the UN Universal Declaration of Human Rights and the Global Sullivan Principles, and outlines several ethical philosophies that influence personal ethics. He also considers how different mindsets influence global strategy application and presents a matrix of ethical directions according to cultural relativism and ethical imperialism. He concludes with a recommendation of 4 elements that constitute an appropriate ethical approach.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition, is a seven-chapter book published by Business Expert Press in 2015 and written by Lawrence A. Beer, professor emeritus at the W. P. Carey School of Business at Arizona State University. The second edition expands the discussion of integrating ethics into the planning, administration, and operations of a multi-national business. The author provides an in-depth examination of the issues around the importance of ethical strategy and offers practical guidance on how a company should establish a code of conduct. He includes numerous real-world examples as well as both literary and philosophical references. He ends each chapter with reflections for managers that build upon the concepts presented in the chapter and offer topics for further discussion. Chapter 6, A Universal Code Template (46 pages), starts with an analysis of the Herzberg theory of work motivation and Maslow's hierarchy of needs as they relate to the motivation behind ethical strategy. The author explores the concept of "connected capitalism" through Coca-Cola's development of a corporate moral compass. He offers practical guidelines for constructing a code of conduct, using the Vitruvian Man model as an example of balancing integrates absolutes and relatives. He also explains the importance of verification and monitoring, with recommendations for organizational structure and implications for managers. He considers the ultimate cost-benefit of ethical practices and provides an in-depth analysis of the codes of conduct for Nike Inc. and Gap Inc. as best practice. He ends with a look at historic examples of ethical conduct.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition, is a seven-chapter book published by Business Expert Press in 2015 and written by Lawrence A. Beer, professor emeritus at the W. P. Carey School of Business at Arizona State University. The second edition expands the discussion of integrating ethics into the planning, administration, and operations of a multi-national business. The author provides an in-depth examination of the issues around the importance of ethical strategy and offers practical guidance on how a company should establish a code of conduct. He includes numerous real-world examples as well as both literary and philosophical references. He ends each chapter with reflections for managers that build upon the concepts presented in the chapter and offer topics for further discussion. In Chapter 7, Global Ethical Strategies and Conclusions (19 pages), the author recommends that a global business determine its strategic position: neutrality, deflection, or proactive change. He offers practical tools to guide ethical decision-making, including a list of questions to identify "deal-breakers," a model to evaluate entry into a potential country, and a process to evaluate potential foreign partners. He further recommends a global ethical-positioning scale in advance of facing an ethical violation. He provides the 4W approach as a series of questions to help a company handle an infraction in the absence of a prior plan. He concludes by revisiting the importance of having an ethical strategy to guide global business.

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. The book includes five appendices. Appendix A provides insight for Chapter Two by reviewing the requirements for becoming a business angel with a summary of the United Kingdom's "Enterprise Investment Scheme." The author includes investor regulations in both the United Kingdom and the United States. Appendix B provides an outline of the key sections of a traditional business plan, which is first mentioned in Chapter Three. Appendix C outlines three documents that are essential parts of the business plan financials. The author describes each document and explains the underlying goal of each one. Also referenced in Chapter Three, Appendix D outlines the investment screening criteria used by the largest BA group in the United States, the Tech Coast Angels. Appendix E provides a sample outline of a Preferred Investment Term Sheet, which is discussed in Chapter Four.

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. Chapter 1, Introduction (10 pages), begins with a discussion of new ventures and sources of funding. The author explains his focus on growth-oriented ventures and why business angels are the major source of funding for these types of opportunities. He reviews key considerations for business angel financing and provides an overview of concepts and chapters in the book.

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. In Chapter 2, Entrepreneurial Venturing and Financing (48 pages), the author outlines key concepts in new ventures and private equity investment. He explains a model of six main entrepreneurial venturing activities: opportunity identification, securing resources, team building, venture formation, refining product/service for market, and financial feasibility. He presents a detailed discussion of the three types of entrepreneurial finance: personal sources, public sources, and private equity. He explores both VC and BA financing in detail with real world examples and insight and provides a comparative assessment. He considers factors that influence financing and explains why the why the popular approach to staging funding, called a 'funding escalator,' doesn't always work in practice. The chapter includes key considerations when considering raising PE investment.

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. Chapter 3, What Makes a Compelling Business Angel Investment Opportunity? (44 pages), reviews the factors that make market opportunities and business models successful. The author describes three categories of entrepreneurial markets: understood, new, and service-based markets. He explores each market type using real world examples and explains five different types of innovation in new markets, as well as differences in service-based markets. He highlights the importance of an effective, or investable, business model and reviews the nine elements of the business model "canvas," including the value proposition and analysis of competitive advantage. He addresses the need for a business plan and responds to common challenges in the creation of a viable business plan. He identifies four areas of uncertainty for entrepreneurs to consider and suggests detailed guidelines for creating a plan. He ends the chapter with a discussion of common pitfalls, including market issues and financial forecasts.

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. Chapter 4, Understanding the Business Angel Investment Process (36 pages), outlines five stages of financing a business opportunity: origination, screening, evaluation, structure, and agreement. The author describes the process and presents real world insight into each stage. He offers practical advice for how an entrepreneur should approach potential investors and reviews nine organizational themes for presenting the business case. He examines common considerations for investor decision-making at different stages of a deal and for different kinds of investors. He outlines the elements of a deal structure and gives guidance on creating a term sheet as well as insight into due diligence and valuation methods, such as: discounted cash flow; the comparables method; the VC method; the asset-based method; and, rule of thumb.

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. Chapter 5, Deal Negotiation and the Deal Agreement (33 pages), focuses on the negotiation process that leads to the final stage of investment, a formal agreement. The author considers the impact of valuation on negotiation and explains options for setting deal pricing and equity percentages. He outlines the typical elements of an investment agreement, including the subscription agreement, board structure, investor preferences, and executive service agreements. He examines funding stages for both BA and VC-funded deals. He also provides practical guidance to the entrepreneur when involving legal counsel.

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. In Chapter 6, Investment Management, Staged Financing, and Exits (33 pages), the author considers the post investment stage of a deal through the life of the business venture. He explores the relationship between the entrepreneur and the investor, as well as common practice in investment management via both BAs and VCs. He looks at different methods for structuring financing. He considers benefits and drawbacks of investor exit strategies including financial sale, strategic sale, and IPO and offers real-world insight and examples.

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. Chapter 7, Summary and Future Trends (17 pages) reviews the benefits of and requirements for pursuing BA financing. The author also summarizes the characteristics of an investable business. He considers the lean start-up business model and presents lessons learned from market experience, including the dot.com boom. He offers insight into emerging market and investment trends such as early exits, super angels, and crowdfunding.

Supply Chain Information Technology, Second Edition, is a seven-chapter book published by Business Expert Press in 2014 and written by David L. Olson, James & H. K. Stuart Professor in Management Information Systems and Chancellor's Professor at the University of Nebraska. In this book, the author provides tools to evaluate, select, and coordinate systems for supply chain management (SCM). He reviews fundamental elements of different supply chain systems and provides tools for determining the type of system that will best fit a business process. The second edition includes new and updated examples. Chapter 1, Supply Chain Information Systems (22 pages), begins with a brief look at the development of supply chains and systems for managing them. The author describes six basic elements in the supply chain process, from product development to customer relationship management, and says that system applications are usually oriented towards a particular process element. He reviews the evolution of several supply chain systems, including materials requirements planning (MRP), enterprise resource planning (ERP), and advanced planning system (APS) software, as well as systems for warehouse management, transportation management, and manufacturing execution. He also looks at more recent systems developments and online marketplaces. He provides a detailed examination of the benefits of an ERP system and a warehouse management system.

Supply Chain Information Technology, Second Edition, is a seven-chapter book published by Business Expert Press in 2014 and written by David L. Olson, James & H. K. Stuart Professor in Management Information Systems and Chancellor's Professor at the University of Nebraska. In this book, the author provides tools to evaluate, select, and coordinate systems for supply chain management (SCM). He reviews fundamental elements of different supply chain systems and provides tools for determining the type of system that will best fit a business process. The second edition includes new and updated examples. In Chapter 2, Development of ERP and SCM (18 pages), the author explores the modular structure of an ERP system. He describes basic materials requirements planning (MRP) as a foundation for understanding supply chain management, illustrating concepts with sample forecast, bill of materials, and inventory record documents. He explains how advance planning system (APS) modules add greater control of supply chain complexities and provides a short, illustrative business case, APSs in Swedish Seed Distribution.

Supply Chain Information Technology, Second Edition, is a seven-chapter book published by Business Expert Press in 2014 and written by David L. Olson, James & H. K. Stuart Professor in Management Information Systems and Chancellor's Professor at the University of Nebraska. In this book, the author provides tools to evaluate, select, and coordinate systems for supply chain management (SCM). He reviews fundamental elements of different supply chain systems and provides tools for determining the type of system that will best fit a business process. The second edition includes new and updated examples. In Chapter 3, Supply Chain Management Software Options (15 pages), the author looks in greater depth at the options available for management systems. He reviews the range of options, including a customized in-house system, customized vendor system, selected modules, and an open-source system. He compares the basic characteristics of each option and provides a more in-depth review of the outsourcing and open source options. The chapter ends with a short business case, Implementation of an Open-Source Enterprise Requirements Planning System.

Supply Chain Information Technology, Second Edition, is a seven-chapter book published by Business Expert Press in 2014 and written by David L. Olson, James & H. K. Stuart Professor in Management Information Systems and Chancellor's Professor at the University of Nebraska. In this book, the author provides tools to evaluate, select, and coordinate systems for supply chain management (SCM). He reviews fundamental elements of different supply chain systems and provides tools for determining the type of system that will best fit a business process. The second edition includes new and updated examples. In Chapter 4, Business Process Reengineering in Supply Chains (11 pages), the author examines the role of business process reengineering (BRP) in an ERP system. He outlines the business process, dividing it into two categories: operational (business functions) and infrastructural (administrative). He explains how BPR identifies best practices and discusses the value of benchmarking with peer groups. He highlights two methods for implementing process reengineering, clean slate and technology-enabled, and compares the advantages of each method. He provides post-audit analysis of a large manufacturing company's SCM software implementation as an example of BPR.