個案總覽

Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case 900M19.

Supplements the (A) case.

Describes the deliberations of a problem-solving team at KomTek, a prosthetic hip manufacturer. The company's slight modification in one of its existing products caused some difficulty in the manufacturing process. One result is higher scrap and quality problems and, hence, lower-than-expected price-cost ratios for that product. The problem-solving team is digging through its cost accounting system and the data from the plant floor, looking for causes. The team is also closely looking into each step of the production process that might be contributing to the problems. Includes both quantitative (cost accounting and quality data) and qualitative (policies and procedures) aspects of the production process. Students should have some basic knowledge of statistics prior to considering this case.

In mid-1999, negotiators for the Hong Kong government and the Walt Disney Co. were having intensive discussions about the possibility of building a theme park known as Hong Kong Disneyland on Lantau. This case presents detailed information about the proposed theme park and the assumptions used by the Hong Kong government in conducting an economic assessment of the project. Also lays out other alternatives for reinvigorating the tourism industry in Hong Kong and the development of Penny's Bay (the proposed site of Hong Kong Disneyland) in Lantau.

Structured as a bilateral negotiation exercise allow students to participate in a joint venture simulation for the Disneyland project in Hong Kong. Should be used in conjunction with Hong Kong Disneyland (A): The Walt Disney Perspective and Hong Kong Disneyland (B): The HKSAR Perspective. Students are assigned to a negotiation team representing one of two groups (either the Hong Kong government or Walt Disney Co.). They are then required to study the case assigned to their side of the negotiation. The students' task in this negotiation is to represent their groups effectively and to achieve the best outcome for the government or Walt Disney.

Supplements the (A) case.

GPS acquired Vision Express, but it is not going well. Two executives at GPS are proposing a revolution at Vision Express, which would change the company's business model to be more like the French model. Dean Butler, the founder of Vision Express, strongly opposes the change, arguing that it would ruin Vision Express. The business model may or may not be the problem. What should GPS management do?

Supplement to case IN1036. This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage.

Supplement to case IN1036. This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage.

Supplements the (A) case.

At the May 1996 annual shareholders meeting, Alcoa CEO Paul O'Neill reported that Alcoa was making great progress toward becoming a world-class leader, both in terms of workplace safety and profitability. This validated of O'Neill's decade-long emphasis on safety as the company's leading value. Despite these achievements, O'Neill was challenged on Alcoa's treatment of employees in the company's Mexican plants. A Benedictine nun accused the company of treating its workers poorly and systematically violating its much publicized value system. Now, one month after the contentious exchange with the sister, O'Neill considers the report of an investigation team he had dispatched to the Mexican plants and the observations he made during his own visit to the factories. Builds on Workplace Safety at Alcoa (A), a case, in which students learn about Alcoa's efforts to become a safety leader and to wrestle with issues related to changing the physical work setting and the behavior and attitudes of people (employees and managers in that setting). This case is set several years later, after Alcoa has made tremendous progress in safety and profitability.

Supplements the (A) case.

Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the research department into small teams to improve product development. Other topics include the marketing of the new product in different regional settings, the emergence of a "dominant design," and a slow-down in subsequent innovation.

Supplements the (A) case.