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This Case Sucks: Beavis, Butt-head, and TV Content (B)
Supplements the (A) case. -
Starlite: Confidential Instructions for J. Weiss, VP of HR Consumer Imaging Division
Supplements Starlite Corp.: General Information. -
Adam Baxter Co./Local 190: Debrief and Endnotes
Supplements the Adam Baxter series. -
Starlite: Confidential Instructions for P. Foster, VP of HR Business Imaging Division
Supplements Starlite Corp.: General Information. -
Starlite: Confidential Instructions for M. Slee, VP of HR Digital and Applied Imaging Division
Supplements Starlite Corp.: General Information. -
Starlite: Confidential Instructions for M. Gonzalez, VP of HR Motion Pictures and TV Division
Supplements Starlite Corp.: General Information. -
Starlite: Confidential Instructions for S. Mason, VP of HR Health Sciences Division
Supplements Starlite Corp.: General Information. -
Westover Inn (B)
The operations manager of the Westover Inn has just decided to purchase an equity position in the Inn. He has mixed feelings of both elation and dread. Now that the decision has been made, the real work can begin. The focus of the case is dealing with several inter-related strategy, marketing, operations, human resources, technology, and communications decisions required to ensure that the purchase will be a success. (This is a supplement to Westover Inn (A), case 9A96M003.) -
Dave Armstrong (B)
Supplements the (A) case. -
Partners HealthCare System, Inc. (B): Cardiac Care Improvement
Explores the challenges confronting the CEO at the Brigham and Women's Hospital in the wake of radical changes in the health care environment. As pressures have risen for cost containment in health care, the hospital has embarked on a series of reengineering efforts to reduce costs, while maintaining the quality of care. The CEO is now evaluating the results of these efforts and considering alternative strategies for improvement. -
Dewar's (B): Preliminary Results of the Repositioning Campaign
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. -
Dewar's (C): Exploring New Media Opportunities
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S including other CD-ROM "digizines" and World Wide Web sites. Jamie Prusak must now decide how to evaluate these new opportunities, as well as several other lower technology media alternatives, in terms of costs, effectiveness and efficiency, and long-term impact on the brand's two target markets. -
Wildfire Communications, Inc. (B)
Supplements the (A) case. -
Martin Brass Company (B) Harry Smith, Supervisor, Maintenance Dept.
The Vice President - Manufacturing, is faced with a series of disputes between his direct subordinate, the maintenance supervisor, and one of the maintenance foremen. The situation is threatening to disrupt maintenance operations and the VP feels it is time to intervene. His problem is what to do and how to do it. (To be used in conjunction with Martin Brass Company (A) Tom Fuller, Vice-President, Manufacturing, case 9A96C005; and Martin Brass Company (C) Jim Jones, Foreman, Maintenance Dept., case 9A96C007.) -
Martin Brass Company (C) Jim Jones, Foreman, Maintenance Dept.
The Vice President - Manufacturing, is faced with a series of disputes between his direct subordinate, the maintenance supervisor, and one of the maintenance foremen. The situation is threatening to disrupt maintenance operations and the VP feels it is time to intervene. His problem is what to do and how to do it. (To be used in conjunction with Martin Brass Company (A) Tom Fuller, Vice-President, Manufacturing, case 9A96C005; and Martin Brass Company (B) Harry Smith, Supervisor, Maintenance Dept., case 9A96C006.) -
Supplier Management at Sun Microsystems (B): Managing Risk in the Supplier Relationship
Supplements the (A) case. -
Designtex, Inc. (B)
Supplement for case UV1814 -
Northern Telecom (B)
Documents two problems in the product development process of Northern Telecom's new Greenwich key systems product line. These problems are due to the conflicting goals of the marketing, design, and manufacturing groups in the product development team. A rewritten version of an earlier case. -
CIGNA Property and Casualty Reengineering (B)
In 1993 CIGNA Property and Casualty embarked on a full transformation effort under a new leadership team headed by Gerry Isom. This case presents progress through September 1995. -
Active Coatings, Inc.: Challenges in Managing Product Development (B)
Supplements the (A) case.