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The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 11, The Geography of Class (25 pages), the author reviews and updates statistical analysis of the three primary classes: creative, working, and service. He looks at the data underlying his concept of class-based geography to show that areas with higher concentrations of the Creative Class have greater economic success. He expands the Creative Class hierarchy to include four new occupational subgroups: technology, arts, professionals, and "eds/meds." Research on these subgroups, where they cluster, and how they impact development is included. The author adds a new section on the three types of skills (physical, cognitive, and "social intelligence") and how they enable the creative process.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 12, The 3T's of Economic Development (38 pages), outlines the requirements for creative growth: technology, talent, and tolerance. The author looks at each factor individually, maps its distribution around the Unites States, and summarizes its influence on the Creative Class. He explains the supporting evidence for his model through several indices that measure a location's openness and diversity as represented by the gay, foreign-born, and non-white populations. He shows the strong correlation between a region's level of tolerance to many positive outcomes, such as wages, innovation, and quality of life. Finally, he combines multiple indices into a Creativity Index to show a region's potential for long-term growth.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 13, Global Reach (14 pages), the author extends the discussion of the Creative Class to the international arena to further validate his model for the creative economy. He summarizes research on the economic development of eighty-two nations and presents the Global Creativity Index. Since his model puts cities at the center of creative growth, he extrapolates data to create global indices of technology, talent, and tolerance at the city level. His findings show that, around the world, cities with higher levels of creativity and innovation enjoy greater economic growth.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companChapter 14, Quality of Place (24 pages), looks at how the Creative Class evaluates places to live. Creativity thrives, says the author, in a place that provides opportunities for a range of life stages and not just working families. He examines the decline of community bonds in our society and explains that weak ties are critical to creativity because they enable new people and ideas to take hold. Based on extensive research and surveys, he outlines criteria for what the Creative Class deems valuable, including employment opportunities, lifestyle potential, social interaction, and diversity. Indeed, his research findings indicate that our value system is changing because nearly all people, creative or not, now place great importance on social potential, aesthetic appeal, and other non-economic benefits when deciding where to live.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 17, The Inclining Significance of Class (15 pages), the author posits that socioeconomic status is the key influence on quality of life. He says that class is mostly a factor of the work we do, and as such, predetermines a wide range of lifestyle variables, including politics, happiness, fitness, commuting, gun ownership, and dental care. He shows the inequality between the classes and posits that the way to overcome the class divide is to fully realize the potential of the Creative Economy.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 16, The Geography of Inequality (13 pages), begins the fifth section of the book, on class division in the Creative Economy. The author looks at the current wage inequality in the United States and if the evolution of the Creative Class has played a part. The metro areas with the highest percentage of the Creative Class have the greatest wage inequality, but these areas also tend to have higher wages overall. The author outlines his investigation into the causes of inequality in the United States and shows that the leading factors are unionization, race, and poverty. He argues that the Creative Economy isn't contributing to the inequality and that the wage gaps in creative cities are mitigated by the salary increase across the classes.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 15, Building the Creative Community (46 pages), addresses the author's proposal that the emergence of the Creative Economy has changed the old rules of economic development. The new emphasis, he says, is for a city to figure out how to attract and retain a variety of people, not corporations. People are the heart of the Creative Economy and any strategy for fostering creative growth will have to meet their varied and changing needs. Florida also argues that, although urban America has experienced a decline, the city is once again the center of development - but he also looks at suburban areas and what makes certain suburbs competitive in the creative world. He takes an in-depth look at the creative development of Austin, Dublin, Las Vegas, and Pittsburgh.

Managing for Ethical-Organizational Integrity is a three-chapter, 111-page book, written by Dr. Abe J. Zakhem, Associate Professor in the Department of Philosophy at Seton Hall University, and Dr. Daniel E. Palmer, Kent State University. Published by Business Expert Press in April, 2012, the text provides an overview of business ethics for managers and students. The authors argue that ethical-organizational integrity drives long-term company success and sustainable value production, serves to prevent illegal conduct, and contributes meaningfully to overall social welfare. The book aims to be a practical guide and discusses theory only as a secondary matter. The authors open the book by contrasting two possible conceptual frameworks for managing ethical-organizational integrity. The first is the neoclassical framework, which states that managers do best for themselves, their company, and best promote overall welfare by trying to maximize profits for shareholders. The authors believe this framework is myopic and advocate instead for a more expansive framework: the stakeholder management approach, which views the goals of long-term company success, sustainable value production, and satisfied stakeholder expectations as mutually dependent. This approach, the authors argue, provides a superior framework for understanding and fulfilling the ethical obligations of business and systematically promoting ethical-organizational integrity and company success. The authors go on to provide a step-by-step procedure for evaluating ethical decisions in business.

Managing for Ethical-Organizational Integrity is a three-chapter, 111-page book, written by Dr. Abe J. Zakhem, Associate Professor in the Department of Philosophy at Seton Hall University, and Dr. Daniel E. Palmer, Kent State University. Published by Business Expert Press in April, 2012, the text provides an overview of business ethics for managers and students. The authors argue that ethical-organizational integrity drives long-term company success and sustainable value production, serves to prevent illegal conduct, and contributes meaningfully to overall social welfare. The book aims to be a practical guide and discusses theory only as a secondary matter. In the second chapter, the authors explore the philosophical nature of stakeholder rights and corresponding managerial duties, and suggest methods to help resolve moral conflict when rights and duties conflict. More exacting and technical terminology is introduced to help clarify and define a hierarchy of moral rights, and is then used to identify and prioritize the rights of and corresponding obligations due to various stakeholders. The authors conclude with a series for questions for further research and discussion.

Managing for Ethical-Organizational Integrity is a three-chapter, 111-page book, written by Dr. Abe J. Zakhem, Associate Professor in the Department of Philosophy at Seton Hall University, and Dr. Daniel E. Palmer, Interim Assistant Dean for Academic Affairs at Kent State University. Published by Business Expert Press in April, 2012, the text provides an overview of business ethics for managers and students. The authors argue that ethical-organizational integrity drives long-term company success and sustainable value production, serves to prevent illegal conduct, and contributes meaningfully to overall social welfare. The book aims to be a practical guide and discusses theory only as a secondary matter. The authors begin Chapter 3 by delving into what constitutes ethical character, defining and describing the character traits befitting a manager's relationship with various stakeholders. Next, the authors identify the core features of ethics programs that promote intellectual and moral development, and provide concrete recommendations for creating and sustaining an ethical-organizational culture. The authors conclude with a series for questions for further research and discussion.

Managing for Ethical-Organizational Integrity is a 111-page book, written by Dr. Abe J. Zakhem, Associate Professor in the Department of Philosophy at Seton Hall University, and Dr. Daniel E. Palmer, Interim Assistant Dean for Academic Affairs at Kent State University. Published by Business Expert Press in April, 2012, the text provides an overview of business ethics for managers and students. The authors argue that ethical-organizational integrity drives long-term company success and sustainable value production, serves to prevent illegal conduct, and contributes meaningfully to overall social welfare. The book aims to be a practical guide and discusses theory only as a secondary matter. The appendices gathered in this final section of the book (here presented as a single chapter) range from the ethical statements and missions of major organizations to governmental decrees concerning individual rights. Specifically included are: Ford Motor Company's Code of Basic Working Conditions, ASPC Capability Checklist, International Code of Ethics for Sales and Marketing, Universal Declaration of Human Rights, Shareholder Key Rights as Identified by the OECD, U.S. Federal Sentencing Guidelines-Chapter 8, and the Johnson & Johnson Credo.

Introduction to Supply Chain Management, published by Business Expert Press in February 2013, is a ten-chapter book written by Edmund Prater, Professor of Operations and Logistics and the University of Texas at Arlington. Developed for students of supply chain management, executives seeking a primer, and practitioners, the text offers an overview of SCM and provides a framework for subsequent, more detailed study. The book reviews the evolution of SCM concepts and discusses trends in global markets and strategic competitiveness. It focuses on the major issues involved in managing a competitive supply chain including forecasting, inventory management, distribution, dealing with uncertainty, reverse logistics, and customer service. In Chapter 5, the authors introduce inventory management and its implications for the organization. Tools and techniques used in inventory management, including the Economic Order Quantity Model (EOQ), and the factors directly impacting inventory - cost, order size, forecasting, capacity planning, and production scheduling - are explored. Inventory management practices and trends in inventory control are discussed. The chapter concludes with an example highlighting how to perform an EOQ analysis.

Pricing Segmentation and Analytics is a five-chapter book written by Tudor Bodea, Assistant Professor in the Operations Group at the University of Groningen, and Mark Ferguson, Professor of Technology and Management at Georgia Tech's College of Management. The book was published by Business Expert Press in 2012. The pricing of products and services is among the most important decisions directly impacting the bottom line of any business. This book presents a highly methodical approach to pricing analytics, applying a set of tools that use historical sales data and mathematical optimization to set and update prices offered through various channels in order to maximize profit. The authors guide both students and professionals on how to identify and exploit pricing opportunities in various business contexts. The first chapter introduces the basic concepts of pricing analytics and explains what types of data can be manipulated. Common assumptions regarding the customer's willingness-to-pay are discussed, along with price-response functions. The authors explain how to estimate price elasticity, and how it varies at the product, firm, and industry levels, as well as in the short term versus long term. Basic price optimization techniques are then explored.

Pricing Segmentation and Analytics, is a five-chapter book written by Tudor Bodea, Assistant Professor in the Operations Group at the University of Groningen, and Mark Ferguson, Professor of Technology and Management at Georgia Tech's College of Management. The book was published by Business Expert Press in 2012. The pricing of products and services is among the most important decisions directly impacting the bottom line of any business. This book presents a highly methodical approach to pricing analytics, applying a set of tools that use historical sales data and mathematical optimization to set and update prices offered through various channels in order to maximize profit. The authors guide both students and professionals on how to identify and exploit pricing opportunities in various business contexts. In the second chapter, the authors provide an overview for developing pricing capabilities within an organization. Major topics discussed include techniques for selecting appropriate methods for estimating price elasticity, as well as the variables to consider when estimating promotion effects and price optimization.

Pricing Segmentation and Analytics, is a five-chapter book written by Tudor Bodea, Assistant Professor in the Operations Group at the University of Groningen, and Mark Ferguson, Professor of Technology and Management at Georgia Tech's College of Management. The book was published by Business Expert Press in 2012. The pricing of products and services is among the most important decisions directly impacting the bottom line of any business. This book presents a highly methodical approach to pricing analytics, applying a set of tools that use historical sales data and mathematical optimization to set and update prices offered through various channels in order to maximize profit. The authors guide both students and professionals on how to identify and exploit pricing opportunities in various business contexts. The third chapter explores dynamic pricing, the practice of continuously adjusting prices to maximize profit by shaping demand (through price changes) to meet the available supply. In practice, this involves quoting each customer her or his individual price. Markdown optimization, an analytical tool used to clear excess inventory with respect to profit margins, and one of the most common and practical forms of dynamic pricing, is then examined. The chapter concludes with two case studies examining how price markdowns can be used in practice.

Pricing Segmentation and Analytics is a five-chapter book written by Tudor Bodea, Assistant Professor in the Operations Group at the University of Groningen, and Mark Ferguson, Professor of Technology and Management at Georgia Tech's College of Management. The book was published by Business Expert Press in 2012. The pricing of products and services is among the most important decisions directly impacting the bottom line of any business. This book presents a highly methodical approach to pricing analytics, applying a set of tools that use historical sales data and mathematical optimization to set and update prices offered through various channels in order to maximize profit. The authors guide both students and professionals on how to identify and exploit pricing opportunities in various business contexts. The fourth chapter explores customized pricing analytics, where a firm responds to a request-for-bids or request-for-proposals with a customized price response. The pricing analytics methodology is described in a step-by-step process from an actual application.

Pricing Segmentation and Analytics is a five-chapter book written by Tudor Bodea, Assistant Professor in the Operations Group at the University of Groningen, and Mark Ferguson, Professor of Technology and Management at Georgia Tech's College of Management. The book was published by Business Expert Press in 2012. The pricing of products and services is among the most important decisions directly impacting the bottom line of any business. This book presents a highly methodical approach to pricing analytics, applying a set of tools that use historical sales data and mathematical optimization to set and update prices offered through various channels in order to maximize profit. The authors guide both students and professionals on how to identify and exploit pricing opportunities in various business contexts. The fifth and final chapter examines aspects of behavioral science to pricing. Examples include the asymmetry of joy and pain that customers feel in response to price decreases and increases. The authors offer a set of best pricing practices based on these behavioral responses.

Pricing Segmentation and Analytics is a five-chapter book written by Tudor Bodea, Assistant Professor in the Operations Group at the University of Groningen, and Mark Ferguson, Professor of Technology and Management at Georgia Tech's College of Management. The book was published by Business Expert Press in 2012. The pricing of products and services is among the most important decisions directly impacting the bottom line of any business. This book presents a highly methodical approach to pricing analytics, applying a set of tools that use historical sales data and mathematical optimization to set and update prices offered through various channels in order to maximize profit. The authors guide both students and professionals on how to identify and exploit pricing opportunities in various business contexts. The book's appendix explores the commonly used tool of logistic regression, specifically dichotomous logistic regression. Major topics include: linear and logistic regression models for dichotomous response variables, the estimation of dichotomous logistic regression models, the logit link function and the odds ratio, and the quality of the fit of a dichotomous logistic regression model.

Developing Winning Brand Strategies is a five-chapter book written by Lars Finskud, the founder and CEO of Vanguard Strategy and previous Global Brand Specialist at McKinsey & Co., and published by Business Expert Press in January of 2009. Written for both students and professionals in the fields of brand and strategic management, the book, the book introduces the relationships between branding, strategy, and corporate performance. It provides a fresh perspective on developing robust customer-focused strategies and describes the important role of the brand in competing successfully for stakeholder choice in today's changing world of industry deregulation, growing competitive intensity, newly empowered consumers, and multiple stakeholders. A major objective is to provide the reader with an in-depth understanding of business dynamics and consumers' product- selection criteria, thus facilitating the development of informed strategic decisions. Chapter 1 introduces the concept of stakeholder choice, or how a company must strive to stand out among its competitors and make itself the preferred choice of all stakeholders including: customers, employees, partners, and investors. The author begins by discussing consumer choice and provides tools for analyzing, measuring, and manipulating it

Developing Winning Brand Strategies is a five-chapter book written by Lars Finskud, the founder and CEO of Vanguard Strategy and previous Global Brand Specialist at McKinsey & Co., and published by Business Expert Press in January of 2009. Written for both students and professionals in the fields of brand and strategic management, the book, the book introduces the relationships between branding, strategy, and corporate performance. It provides a fresh perspective on developing robust customer-focused strategies and describes the important role of the brand in competing successfully for stakeholder choice in today's changing world of industry deregulation, growing competitive intensity, newly empowered consumers, and multiple stakeholders. A major objective is to provide the reader with an in-depth understanding of business dynamics and consumers' product- selection criteria, thus facilitating the development of informed strategic decisions. Chapter 2 focuses on the customer choice chain, a concept-based tool used to identify the various phases of development in consumers' attitudes toward or relationships with a brand. The author shows how this tool can be used to generate insights on performance, establish benchmarks, make strategic brand investment decisions, and influence the various degrees of consumer-brand relationships. The author also discusses questions to consider when tailoring the customer choice chain.