Global Reach

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 13, Global Reach (14 pages), the author extends the discussion of the Creative Class to the international arena to further validate his model for the creative economy. He summarizes research on the economic development of eighty-two nations and presents the Global Creativity Index. Since his model puts cities at the center of creative growth, he extrapolates data to create global indices of technology, talent, and tolerance at the city level. His findings show that, around the world, cities with higher levels of creativity and innovation enjoy greater economic growth.

• Finance and investing
• Talent management
• Creativity
• Change management
• Innovation