The Geography of Class

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 11, The Geography of Class (25 pages), the author reviews and updates statistical analysis of the three primary classes: creative, working, and service. He looks at the data underlying his concept of class-based geography to show that areas with higher concentrations of the Creative Class have greater economic success. He expands the Creative Class hierarchy to include four new occupational subgroups: technology, arts, professionals, and "eds/meds." Research on these subgroups, where they cluster, and how they impact development is included. The author adds a new section on the three types of skills (physical, cognitive, and "social intelligence") and how they enable the creative process.

• Creativity
• Change management
• Innovation
• Talent management
• Finance and investing