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Instructor Spreadsheet for 8B19N017.

Student Spreadsheet to accompany product 9B19N017.

Baroo CEO Lindsay Hyde must secure venture capital funding if she wants to save her pet services startup. If she is unable to finance a series A, she will need to sell or shut down.

B case to 820002 In 2016, senior management at Moz, a venture capital-backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had originally focused only on search engine optimization (SEO) software. Aiming to accelerate growth, over the past three years the startup had launched products targeted at content marketers, social media marketers, and small local businesses. Adoption of these new products had been disappointing, and the resource drain and distraction of launching them had reduced the growth of Moz's core SEO product. Management was wrestling with whether to either: 1) shut down or sell the new products; or 2) double down on the new products, funding further investment in them by selling the core SEO business or milking it as a "cash cow."

C case to 820002 In 2016, senior management at Moz, a venture capital-backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had originally focused only on search engine optimization (SEO) software. Aiming to accelerate growth, over the past three years the startup had launched products targeted at content marketers, social media marketers, and small local businesses. Adoption of these new products had been disappointing, and the resource drain and distraction of launching them had reduced the growth of Moz's core SEO product. Management was wrestling with whether to either: 1) shut down or sell the new products; or 2) double down on the new products, funding further investment in them by selling the core SEO business or milking it as a "cash cow."

DHAN is a non-government organisation with a difference. It is neither a philanthropic organisation nor a service organisation but a development organisation focused on grassroots development, aided by professional management. At the same time, its vision is to be only an enabling institution rather than a directing agency. Dedicated to the mission of poverty eradication through grassroots development action, DHAN had made a significant impact on the Indian scene in the years since its inception in 1997. By 2011, when the events in the case were taking place, it had touched the lives of over 920,000 households across 12 states in India. In its mission to combat poverty, DHAN initially employed two major thematic interventions, namely, community banking and water management. However, over a period of time, it forayed into several other domains such as healthcare, education and livelihood generation, in response to the dynamic requirements of its community of beneficiaries. The case, divided into two parts, focuses on the theme of climate change adaptation and, more specifically, the promotion of climate resilient corps (small millets) and the associated production, processing, marketing and value chain management challenges, which have significant lessons for both the development and corporate sectors, on how to prepare the economically disadvantaged communities to the inevitable impact on their lives of impending climate change.

Legal Time is a two-party dynamic negotiation simulation. Students take the role of either the prosecution or the defense in a case that centers on a client who has been accused of spear-heading a conspiracy to commit wire fraud. This conflict-resolution scenario gives students the opportunity to see how their negotiations are influenced by important situational and behavioral factors - specifically, (i) fairness considerations and self-serving motives, (ii) time pressure, and (iii) learning from one's own experience and the experiences of others.

Legal Time is a two-party dynamic negotiation simulation. Students take the role of either the prosecution or the defense in a case that centers on a client who has been accused of spear-heading a conspiracy to commit wire fraud. This conflict-resolution scenario gives students the opportunity to see how their negotiations are influenced by important situational and behavioral factors - specifically, (i) fairness considerations and self-serving motives, (ii) time pressure, and (iii) learning from one's own experience and the experiences of others.

In this case, fry cook Reggie Fuller, who wants to buy a car to ensure that he can consistently get to work on time, asks his mother if she and his sister would like to chip in with him so that he can afford a new Nissan Versa, a cheaper alternative to some of the other new cars he's been looking at. Fuller's mother responds by raising scheduling concerns along with car-related costs outside of monthly payments, such as gas, maintenance, and insurance. Staring down the realization that he just may not be able to afford a new car, Fuller wonders if he should reconsider the idea of getting a used car instead, and asks his friend, an auto mechanic, to educate him on pre-owned vehicles.

Supplements to (A) case, 119-007/

B case to case UV7812 This case continues the story of Shane and Erin as they learn about credit cards. In the A case, Shane researched credit cards and explained the fine print from the disclosures to his wife Erin, a marketing manager in a baby-formula company. The B case begins with Erin interested in choosing the best credit card that offers airline miles in order to earn a free beach trip. Three cards are presented (case Exhibit 1) with different options, though the annual percentage rate (APR) is unknown until an application is made. To compare the three offers, Shane attempts to measure the costs and benefits of each card assuming the couple spends as much as $500 and pays 75% back ($350) per month. This case reveals the complexity of the credit card business and the risks and rewards to consumers. In particular, students should recognize that the risk of having a credit card is how it might influence their consumption behavior. Credit cards offer a variety of conveniences, but they are an expensive form of short-term debt that can become an onerous burden if used beyond the means of the card owner. Thus prudent use of credit cards is a key learning objective of both the A and B cases.

Case B complements Case A (W19390), describing pharmaceutical companies' strategic responses-such as mega-mergers and acquisitions and specialization-to industry-wide global challenges and highlights strategic decisions by Pfizer's chief executive officers between 2007 and 2018.

Case B complements Case A, describing pharmaceutical companies’ strategic responses—such as mega-mergers and acquisitions and specialization—to industry-wide global challenges and highlights strategic decisions by Pfizer’s chief executive officers between 2007 and 2018.

From 2008-2010 Anand Piramal ran a series of pilots for his digital healthcare startup, Piramal e-Swasthya (PeS) to "democratize healthcare" in rural areas of India. PeS ran into difficulties so Anand Piramal had to decide whether to continue the organization and if so how. In 2010, an unexpected opportunity emerged that could have significant implications for PeS's organizational structure and future prospects. Anand Piramal now faced several options for PeS. He needed to weigh the pros and cons of each option to make the best decision to fulfill his vision of providing quality healthcare services to "bottom-of-the-pyramid" populations. This case exemplifies the strategic decisions an entrepreneur must make to ensure that a social impact venture can be sustainable and scalable.

In 2010, Anand Piramal acquired the Health Management Research Institute (HMRI), a healthcare venture, and merged it with his original digital healthcare startup Piramal e-Swasthya (PeS), so that PeS became Piramal Swasthya. After acquiring HMRI, Piramal Swasthya scaled across 20 Indian states and became India's largest private primary healthcare initiative by implementing public-private partnerships with state governments. In 2012, Anand Piramal stepped down as CEO of Piramal Swasthya, leading to organizational change and a healthcare strategy focused on improving maternal health amongst India's most vulnerable populations. This case shows how an organization can achieve innovation at scale through cross-sector collaboration.

Case B describes what Long decided to do and how, in the first year, she executed her priorities, which primarily consisted of two improvement projects: culture consolidation and talent review. Case B asks students to set priorities on tackling the remaining HR problems in the coming few years.

Supplement to case W19373 Case B describes what Long decided to do and how, in the first year, she executed her priorities, which primarily consisted of two improvement projects: culture consolidation and talent review. Case B asks students to set priorities on tackling the remaining HR problems in the coming few years.

Supplement to case IN1598 This case puts participants in the shoes of the directors of Barry Callebaut (BC), a cocoa-sourcing and chocolate manufacturing company. Chairman Andreas Jacobs is passionate about cocoa sustainability in West Africa - ensuring the cocoa crop (endangered by poor farming and climate change) and the farmers who grow it will survive and thrive. However, in response to a falling share price, the BC board has shifted strategy to achieve cost leadership. Moreover, customers have been unwilling to pay a premium for sustainable cocoa beans. Given the scale of the problem, the company cannot 'go it alone'. Nonetheless, when the CEO steps down in 2008, Jacobs sees an opportunity for BC to embrace sustainability and urges the board to go beyond goodwill gestures - like its earlier building of schools in Ivory Coast - and take "real action". Should the board follow his lead? What would "real action" mean?