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LeapFive Technology Co. Ltd.: RISC in the Chip Supply Chain
Aglaia Kong, the founder and chief executive officer of Guangdong LeapFive Technology Co. Ltd., a Chinese fabless chip design start-up, is facing a broken supply chain, with issues running from electronic design automation and core internet protocol through to fabrication, packaging, and testing in bringing up her Internet of things chip sets for industrial applications. Using fifth-generation open-source reduced instruction set computing instruction set architecture, she must assess a supply chain buffeted by severe bullwhip shortages and political headwinds, analyze her company's strategy, and plot a course to assure it will be among the 2 per cent of Chinese chip start-ups that do not fail. -
Ball: EVA Driving the World's Leading Can Manufacturer (A)
The case describes Ball's multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world's leading metal beverage container company. Consumer demand for varied aluminum can sizes led Ball to evaluate long term cost savings and efficiencies. In 2017, the company had to determine if it should open a new factory or upgrade two newly acquired factories. Opening the new factory required closing the other two. Ball used economic value added analysis to inform its decision making about this dilemma in this case. -
McDonald's Board of Directors (A)
In October 2019, the McDonald's Corporation board of directors, chaired by Enrique Hernandez, Jr., gathered to learn the results of their outside counsel's investigation into the conduct of the CEO. On the surface, the iconic fast-food chain was thriving as growing profits translated into share price gains. But unbeknownst to the public, a drama was unfolding that threatened the company's success and brand value. Hernandez and other directors listened intently as counsel explained their findings that the CEO had engaged in an inappropriate consensual relationship with an employee, in violation of the company's code of conduct. As directors grappled with the situation, they faced a litany of difficult questions. What action should they take with a CEO some were calling McDonald's "savior," credited with revitalizing the business and doubling its share price in under five years? Should they sanction him or possibly even remove him from office? And, if they did remove him, should he receive his potentially substantial severance package? How might shareholders, employees, and customers react-and to what extent should the directors consider stakeholder reactions in their deliberations? -
JPMorgan Chase in Paris
In 2019, Daniel Pinto, President and COO of JPMorgan Chase, has to make a recommendation to the bank's Chairman and CEO, Jamie Dimon, about where to physically locate the bank's European trading operations after Brexit takes effect in 2020. The decision-making process considered a range of European locations, including Dublin, Amsterdam, Frankfurt, and Paris, and ultimately Pinto is left with a choice between Frankfurt and Paris. The case describes the decision-making process and gives an overview of JPMorgan's history in France and the French government's efforts to make the country more economically competitive to lure banks moving from London in the wake of Brexit. -
Rheaply: Circularity For Every Business
In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply's expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and environmental sustainability. The eight-year-old company had originally been founded as an asset exchange platform for surplus materials at university science laboratories. Over time, the company evolved well beyond its initial market and expanded into a circular economy marketplace where cities, enterprises, and academic institutions exchanged everything from lab equipment to furniture to building materials. Cooper needed to determine whether the strategic shift to sustainability was working, and what, if anything, needed to change. -
Shredder Setups or Straightlining into Risk?: Investing in What You Love
Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and the consumer goods industry alike. He also loved learning about new entrepreneurs pushing the boundaries of their industry-and taking a hands-on approach to his investments. With his lifelong love for skiing, he found himself drawn to emerging ski-preneur, Curt Nichols, and his ski goggle brand Glade Optics. Bob weighed Nichols' proposal for a direct investment deal and the terms. How should he evaluate the proposal, his increasing concentrated risk in ski apparel, and whether he could invest for both financial returns and the future of an industry he loved? -
The FTX Collapse: Due Diligence and Counterparty Risk Mitigation When Investing in Crypto Companies
This case study examines the pivotal role of centralized exchanges in today's digital asset ecosystem and emphasizes the importance of thorough due diligence for institutional investors when assessing digital asset companies. It underscores the need to recognize potential warning signs, such as inadequate regulatory oversight, inexperienced management, or intricate corporate structures. Furthermore, it delves into effective practices for Sovereign Wealth Funds (SWFs) and other institutional investors venturing into the digital asset landscape to adeptly manage risks. In this case, students assume the role of Raffi, an analyst at a prominent Middle Eastern SWF. The SWF contemplates digital asset investments as part of its portfolio diversification strategy but is wary of associated risks, especially in the aftermath of the FTX collapse. Consequently, they assign Raffi the task of investigating the FTX collapse, extracting essential lessons, and formulating a robust due diligence framework to mitigate risks in future digital asset investments. This case aims to provide students with a comprehensive understanding of the factors contributing to the FTX collapse and acquaint them with best practices for institutional investors navigating the digital asset space, focusing on the identification and mitigation of counterparty risks. -
Implementing the Inflation Reduction Act: Can the Tax Code Transform American Energy?
On August 16, 2022, President Joseph Biden signed into law the Inflation Reduction Act of 2022 (IRA). The wide-ranging law included provisions for lowering prescription drug costs, expanding the Internal Revenue Service, subsidizing the Affordable Care Act, and tax reform. But the largest share of the IRA's $738 billion investment-$369 billion-was allocated to mitigating climate change. The law was designed to meet several objectives: stimulate the economy and reduce inflation, create well-paid working-class+S16 jobs, and encourage consumers to buy American products-all within the framework of a carbon reduction strategy. The task of implementing the climate-related provisions of the IRA was daunting. It would require coordinating not just among the agencies of the federal government, but with state, local and tribal governments, with local organizations, and with the private sector. The case goes on to describe the provisions of the IRA and the plan for implementing the law while detailing the significant challenges to reducing the country's carbon emissions by 50% by 2030. HKS Case No. 2270.0 -
Nelson Mandela: Changing the World
This case traces the rise of Nelson Mandela from his tribal home in South Africa to president of the country. Rejecting expectations that he would be a tribal leader, Mandela instead dedicates his life to fighting Apartheid. After peaceful approaches fail, he joins with others in violent resistance for which he is ultimately jailed. After a widely-covered trial, he spends 27 years in prison. As his celebrity grows, he continues to fight for freedom and, when finally released, becomes president of South Africa. He ushered in a new democratic constitution and worked valiantly to heal the country. Students will learn how Nelson Mandela navigated life's choices to leave a lasting impact on the world. -
Fantuan
In 2023, CEO Randy Wu was considering the optimal growth strategy for Fantuan, a restaurant food delivery platform that had expanded from its 2014 founding in Vancouver, Canada to serve the Chinese demand for Asian cuisine in urban markets across Australia, Canada, the United Kingdom, and the United States. Unlike mainstream platforms such as DoorDash and Uber Eats, Fantuan had been profitable for its first four years until deciding to invest heavily in international expansion in 2020. Wu and his team now were evaluating how best to scale Fantuan further in order to capture additional value: by extending its existing services to new geographies, deepening its offerings for existing customers, or broadening its customer base beyond the Chinese diaspora. -
Thermo Fisher Scientific: Foray into Contract Research
After publicly declaring that they would not enter the contract research organization (CRO) business in 2017, Thermo Fisher purchased Pharmaceutical Product Development (PPD), one of the biggest players in the CRO space, in 2021. Much had changed in the intervening years, but questions still remained concerning the strategic about-face. Thermo Fisher, often referred to as the 800lb gorilla in the room, was already nearly a one-stop-shop for biotech and pharma companies. Now, with the acquisition complete, Thermo Fisher and its customers faced a bit of a reckoning, with many potential paths forward. What would the right path for Thermo Fisher and its customers be? -
Working with Lawyers
"Working with Lawyers" explores effective management of external legal counsel in business. It highlights lawyers as precise "legal software engineers" and advises clients to balance expert advice with broader business goals. Building a trusted advisor relationship and realistic cost management are crucial. Early lawyer involvement, understanding the legal team, and recognizing cognitive biases are emphasized. Reading legal documents and avoiding last-minute changes are essential. Mistakes often result from communication breakdowns, necessitating efficient process management and communication channels for successful collaboration. -
EatSure: Bringing Surety From the Clouds
EatSure was the direct-to-customer platform of Rebel Foods, an internet-based restaurant. EatSure was positioned as a digital food court compared to online food aggregators and other companies in the food-service industry. Sagar Kochhar, chief executive officer of EatSure, had a meeting with his executive team to discuss the company's goal of reaching fifty million EatSure app users. EatSure had recently reached more than seven million downloads. The team met to analyze EatSure's positioning with respect to other food-delivery competitors following recent market research and the creation of a perceptual map. Kochhar wanted to understand the company's existing market position and decide on a future course of action to meet this growth goal. -
Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing?
The concept of Jungle Bay Dominica (Jungle Bay) was created by Samuel Raphael on the island of Dominica in 1997 and first opened for business in 2005. Raphael's philosophy was that he could profitably operate a luxury hotel with minimal disturbance to the surrounding natural environment that functioned as a tool to further the economic growth and social welfare of the local population. To its clientele, Jungle Bay offered a variety of experiences in a tropical setting, such as breathtaking views, spa treatments, lush gardens and orchards, adventure tours, and fresh organic food. For the Jungle Bay team, Raphael provided opportunities for learning new skills and a steady income, and he gave motivated individuals an opportunity to grow. However, a series of natural disasters and the COVID-19 pandemic had resulted in Jungle Bay struggling to achieve occupancy rates above 35 per cent. Raphael had to determine the best way to expand Jungle Bay's marketing efforts, increase occupancy rates, and increase revenue. -
CSL: Rebranding "The Biggest Company No One's Ever Heard Of"
In October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looking forward, the company's executives needed to outline an implementation plan to ensure CSL's brand positioning-its key differentiator-to ensure that CSL outpaced respected competitors and that the CSL brand connected with the company's product brands at each customer touchpoint-all while maintaining trust and attracting the best researchers possible. -
Fixie and Conversational AI Sidekicks
In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT (Generative Pre-trained Transformer) products, briefs them on a new product that represents an existential threat. OpenAI is launching ChatGPT plugins, which would transform ChatGPT from a base layer tool into a platform, where third-party application developers such as Expedia, InstaCart, or OpenTable could leverage OpenAI's underlying models to build useful applications. This move threatened to derail Fixie's nascent cloud-based platform that leveraged large language models (LLMs) to build and customize conversational AI systems for enterprise. Fixie aspired to be the middleware standard that connected underlying models with AI-facing applications. Now they had to decide if their product was still relevant, whether a pivot was possible, and how to play their next move in the fast-paced Gen AI chess game. -
SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)
In 2023, Nieves Segovia, President of the SEK Education Group in Spain, contemplates the future of her family's for-profit education company, which includes K-12 schools and the newly established UCJC university. Renowned for its innovation in education, SEK faces crucial decisions in a rapidly evolving market. Nieves Segovia grapples with the direction to prioritize for UCJC's growth strategy, considering whether to expand programs and degrees, invest further in online education post-COVID-19 success, or delve into lifelong learning opportunities. -
Banyan Tree Group: Sustainability through Shared Value
In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and resorts by 2025, while remaining competitive in a market dominated by large international players, and staying true to its brand philosophy of creating shared value (CSV). Banyan Tree had entered the market with unique proposition of providing culturally rich and unique destination experiences with an innovative 'pool villa' concept to luxury travellers while focussing on sustainability. The company had also concentrated on a 'Responsible Leadership' approach to drive growth and business diversification. Could Banyan Tree expand rapidly while staying true to its core values of CSV and sustainable development? Could it continue to maintain its competitive advantage when other players were also increasingly adopting sustainable development goals? The case can be used in Strategy and Finance courses that teach Competitive Strategy, Creating Shared Value (CSV), and Sustainable Business as a business strategy in graduate and executive education classes. -
Sustainability transformation at SITA
Aiming to blaze the trail that would lead the air travel industry out of the pandemic, SITA decided to reshuffle and renew its credit facilities. In the process, it established that sustainability - particularly ESG factors - would play an increasingly critical role in the financing of the struggling aviation sector. Negotiating a sustainability-linked revolving credit facility (RCF) that connected specific ESG targets to potential pricing benefits proved to be an opportunity for SITA's executives to (1) draw on and gauge the impact of SITA's established credentials and experience in areas that included carbon-neutral certification and accessing alternative sources of funding such as Schuldschein; (2) alleviate financial risk for airlines (as SITA members); and (3) kickstart a broader, organization-wide change process led by Finance and Treasury, of ESG learning, data collection (encompassing scope 2 and 3) and building a culture of sustainability. Although the purely economic gains of ESG compliance for SITA might be modest overall, several positive links emerged. They include those between meeting ESG targets and obtaining priority access to funding, better compliance with regulatory requirements, increased customer loyalty and employee productivity, and improved firm value and financial performance. -
Netflix and Dave Chappelle (A)
In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave Chappelle. In the special-the last of six that Chappelle was contracted to make for Netflix-his targets included the lesbian, gay, bisexual, transgender, queer/questioning, plus others (LGBTQ+) community, particularly the transgender and nonbinary segments of that population. Netflix co-CEOs Ted Sarandos and Reed Hastings were caught by surprise by the reaction, particularly from Netflix employees, to the special. While supportive of Chappelle despite his often-incendiary remarks over the years, Sarandos and Hastings knew they had to do major damage control. Had they made the wrong decision in allowing this particularly strident special to air? Should they take it off the platform? What was the future of Netflix's relationship with Chappelle? And-very importantly for a company that prized its workforce and had tried to create a culture of inclusion and diversity-how would they deal with Netflix's many disaffected employees?