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How we voice our disagreements may say a lot about our cultural influences. Confrontations are not always angry fights; sometimes they happen when there is a need to deliver bad news, or to say no to what another person is asking of you. Many managers ask questions such as "What is the right way to say no to a boss?" "What is the right way to challenge or oppose someone else's opinion?" "What is the right way to deliver criticism to a colleague?" The answer to these questions depends to an extent on the context. And one important element of context is whether the parties are from direct- or indirect-confrontation cultures. This technical note offers insight and research on distinguishing the difference between the two and strategies to pick up on and appropriately interpret expressions of confrontation in a way that allows you to respond effectively.

This note extends the IS/LM model to incorporate changes in the aggregate price level and to permit output to be determined by aggregate supply and demand. The note introduces the concept of the full employment level of output, provides microfoundations that underpin the aggregate supply curve, and discusses the effects of fiscal and monetary policy when the economy is below and above the fully employment level of output. The note concludes by reviewing the exogenous components of the IS/LM AD/AS model.

Discourses on the links between eating, health, and social standing in America have deep roots. As mechanisms of food production, distribution and storage were developed in the nineteenth century, Americans began receiving information about what to and not-to eat, from public and religious figures, scientists, government officials, and food companies. In an increasingly industrializing and urbanizing society, such information translated into consumer decisions that had both economic and cultural antecedents and consequences. Even before the growth in the market for organic, health, and gourmet foods in the late twentieth and early twenty-first century, food choices were associated with lifestyle.

This technical note sets the groundwork for a module on macroeconomics by introducing concepts and definitions that will be revisited in subsequent technical notes. The note begins by introducing national income accounting and the components of GDP, and by discussing why economists care about GDP. It then discusses how the determinants of the components of GDP interact on the market, and how we can predict GDP and interest rates through the lens of a model-a framework that maps assumptions into outcomes. The note introduces students to basic economic modeling by walking them through examples of how to determine endogenous variables from systems of equations and exogenous variables. The note concludes by discussing the role of assumptions in macroeconomics and by listing some of the assumptions that we will maintain in subsequent technical notes.

This technical note introduces the basic structure of the workhorse IS/LM model for a closed economy (i.e., one that does not engage in international trade). The note derives the core components of the model and derives predictions of effects of fiscal and monetary policy. The price level is assumed to be fixed, and aggregate demand determines output. This note precedes a more comprehensive treatment of aggregate demand and aggregate supply found in subsequent technical notes.

Companies have long struggled to get a handle on how consumers feel about brands and products in real time. Perceptual maps are often use to help visualize a product 's relationship to other products in the competitive arena, but the data referenced to build perceptual maps is often expensive to obtain or incomplete. This case introduces students to a new tool that mines and aggregates social media to support the development of more meaningful perceptual maps.

The production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is and is not innovative and important-and therefore valuable-in the market. Museums, collectors, and critics also play a significant role in affecting public perception and valuation of works of art, while ancillary service providers such as advisors, insurers, and private wealth management and financial services firms support the workings of the market.

Marketing experts have long been frustrated by the limited number of tools available to measure the impact of communications campaigns. New tools are now being researched and tested that mine social media forums for information to track a campaign's efficacy. In this case, students will gain an understanding of this tool and its ability to measure the success of an advertising campaign launched to reposition the Cadillac brand.

This technical note provides an overview of the senior housing industry in the United States. There were 40 million seniors in America in 2010, and that number was expected to double by 2050. Seniors would make up 1 in every five Americans. This note explores the living options available to this important and fast-growing demographic.

Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide practical guidelines for designing, conducting and analyzing a conjoint analysis survey. The note discusses the six steps needed to effectively run a conjoint analysis study, and includes advice on best practices to follow and what pitfalls to avoid. Several user-friendly Microsoft Excel spreadsheets accompany this note and can be used as aids when implementing and analyzing a conjoint study.

This non-technical note for marketing professionals (and those in training) explores the value of setting performance goals when developing marketing plans. Practical metrics to evaluate the overall success of marketing initiatives are discussed, followed by supporting metrics that can be used to evaluate each area of the marketing mix. A critical view is taken of many metrics; some metrics have shortcomings in certain situations that managers should be aware of. Many industry examples are used, making for an engaging student experience and providing benchmarks for students to set goals when writing case studies. Formulas are included for all metrics discussed.

Business happens in a network consisting of different firms who have correlations with each other. For example, an automobile manufacturer has many dealers in different locations. There are correlations between the manufacturer and the dealers and correlations among the dealers. Each firm’s decision on matters such as price influences the other firms’ profits. By using the concept of game theory, such a decision can be based on a reasonable rationale. Yet, to apply game theory to real-world problems, we must first understand the “game rules” in business through analyzing horizontal and vertical correlations between firms and how such features as information asymmetry affects the equilibrium solution.

Business happens in a network consisting of different firms who have correlations with each other. For example, an automobile manufacturer has many dealers in different locations. There are correlations between the manufacturer and the dealers and correlations among the dealers. Each firm's decision on matters such as price influences the other firms' profits. By using the concept of game theory, such a decision can be based on a reasonable rationale. Yet, to apply game theory to real-world problems, we must first understand the "game rules" in business through analyzing horizontal and vertical correlations between firms and how such features as information asymmetry affects the equilibrium solution.

This non-technical note for marketing professionals (and those in training) explores the value of setting performance goals when developing marketing plans. Practical metrics to evaluate the overall success of marketing initiatives are discussed, followed by supporting metrics that can be used to evaluate each area of the marketing mix. A critical view is taken of many metrics; some metrics have shortcomings in certain situations that managers should be aware of. Many industry examples are used, making for an engaging student experience and providing benchmarks for students to set goals when writing case studies. Formulas are included for all metrics discussed.

This industry note provides an extensive overview of the wireless communications industry in China at the end of 2012. At the time China had over 1.1 billion mobile subscribers, and the country was predicted to have 500 million smartphones in use by the end of 2013. The note discusses the industry's value chain (carriers, device manufactures, component providers, content and applications providers, and telecom equipment providers), and the role of the Chinese government in the industry's evolution. The note also presents the strategic positioning and business models of China's three main carriers (China Mobile, China Unicorn, and China Telecom), and of the major international and domestic handset manufacturers, including Samsung, ZTE, Nokia, Apple, Lenovo and Huawei. In addition, the note covers the strategic positioning of the main chipset suppliers in the Chinese wireless market: Qualcomm, MediaTek, Samsung and Intel.

Societies face many pressing challenges with serious implications for business leaders. These include pollution and climate change, poverty and income inequality, obesity and public health, and corruption and regulatory capture. This note presents a way of analyzing the economic, legal, and ethical implications of these challenges for business leaders, in their capacities as corporate fiduciaries and citizens. The note offers a unifying framework by organizing major contemporary societal challenges into four "tragedies of the commons" and by developing the notion of a "capitalist's contract" that can help students consider how they, as future business leaders, will respond to these tragedies.

This is the syllabus and course outline for "Entrepreneurship in Healthcare IT and Services (EHITS)" taught by Prof. Bob Higgins in the spring of 2017. Contains the course overview, objectives, goals and themes.

This Course Outline and Syllabus gives an overview of the Spring 2017 class Building Life Science Businesses.

Social media behaviour and online consumer behaviour is different than much of what takes place offline. Though some legal concepts can be transferred, overall, managing human resources from a digital perspective is a new and complex field, and therefore requires additional skills and knowledge. Social media considerably blurs the line between the personal and the professional. It requires thoughtfulness and tact to navigate this new, murky aspect of human resources. The strongest and most effective social media human resource policy approaches will be those that focus above all on values, such as defining and adhering to a particular brand voice, rather than on details, such as exactly how to respond to a particular situation.

This note examines the processes of seeking, receiving, and giving advice by drawing on both academic research and the lessons of skilled practitioners. It begins with a discussion of the potential benefits and costs of advice-seeking and advice-giving. The note then defines and distinguishes four related activities: advising, counseling, coaching and mentoring. Next, it describes the primary stages or steps in the advising process; each stage is examined from the perspective of both advice-seekers and advice-givers. The note concludes with recommendations for practice, listing a number of pitfalls to avoid when seeking, receiving, and giving advice as well as several guidelines and best practices.