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Human Resources, Social Media Policies and the Law in Canada
內容大綱
Social media behaviour and online consumer behaviour is different than much of what takes place offline. Though some legal concepts can be transferred, overall, managing human resources from a digital perspective is a new and complex field, and therefore requires additional skills and knowledge. Social media considerably blurs the line between the personal and the professional. It requires thoughtfulness and tact to navigate this new, murky aspect of human resources. The strongest and most effective social media human resource policy approaches will be those that focus above all on values, such as defining and adhering to a particular brand voice, rather than on details, such as exactly how to respond to a particular situation.
學習目標
At its most basic level, this report is designed to outline best practices in Canadian business for social media employee protocols and procedures. But it also goes a step further. It provides recommendations for how to approach the mentality, purpose and ethos of social media regulation. It addresses the full gamut of risk management, from reducing legal liability to encouraging an atmosphere of social media accountability in the workplace. This report also attempts to help managers strike the right balance in terms of how strongly to guide staff in their level and extent of social media usage, as well as what tone to use.