個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Sunrise Power: Charting Growth in Unexplored Areas
Sunrise Power, a first-generation mid-sized power and mining company in India, was considering geographical diversification in the African continent. While many African nations were rich in resources, they often lagged in economic indicators, and global companies hesitated to invest in infrastructure due to limited risk appetite. However, this left an opportunity for mid-sized firms such as Sunrise Power, so long as they could attain regulatory support and ensure high returns. Sunrise Power needed to evaluate the complexities in identifying the right market in Southern Africa. This included examining indicators like population, gross domestic product, energy demand forecasts, and electrification capacity. The firm also had to identify the critical success factors and assess the risks in the strategy planning process. Finally, it needed to design an organizational structure for its African venture so as to realize the benefits of diversification. -
Working Cross Culturally: Forget "Business as Usual"
In 2006, Sophia Tannis, a 36-year-old professional with the U.S.-based multinational company CPA Solutions (CPA), who had worked internationally for many years, was asked by an influential leader at corporate headquarters in the United States to inject herself into a business-critical situation in Moscow. An established local competitor had been using various methods to damage CPA’s reputation in Moscow, and Tannis had to decide between employing the usual approaches expected by her leaders—involving the courts, media, and outreach to customers—or taking a more informal, relationship-based approach, as her Moscow-based counterpart encouraged. Tannis had to make a choice that could impact the company’s credibility, and she had to choose between strategies that were successful in North America and Europe and those proposed by her local advisors. -
DeliverMeal Ivory Coast: Addressing Headquarters' Demands
In 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.<br><br>The local business development manager at DeliverMeal’s Ivory Coast subsidiary needed to make some decisions on how to react to three demands that had recently been passed down from corporate headquarters, all of which were at odds with the West African environment. How could the Ivory Coast manager meet her headquarters’ corporate expectations and still conduct successful business operations within the local cultural context? -
Birkenshire Corporation: The Pink Towels
On March 7, 2012, one day before International Women’s Day, all female staff of Birkenshire Corporation, a British organization in China, received an email from the human resources department about a pink towel gift set being given to all female employees of the company in celebration of the day. This act sparked a lively discussion among the female staff about various gender issues and cultural customs such as society’s expectations for professional women and cultural connotations of colours. The decision faced by management was whether to respond to the issues raised in the staff email thread, and, if management responded, how and when the response should be delivered. -
Asian Grill's Table Mix
In early December 2016, the owner of the Asian Grill restaurant in Henderson, Nevada, noticed that the restaurant had busy nights where customers left due to long wait times, yet there were empty seats due to small groups occupying large tables. She had a proposed new table layout before her and had to evaluate whether this would allow the restaurant to seat more customers on her busiest nights (Thursday to Saturday), or whether a different table layout would be even better. -
Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product
The senior director of marketing for Strength Pharma, an Indian sports nutrition company, was managing the November 2016 launch of the company’s whey protein supplement, Muscle-RDX. This product would be the first protein supplement approved by the Food Safety and Standard Authority of India for athletes who participated in high-endurance sports. Muscle-RDX would provide a domestic option for Indian athletes who competed in these sports and who wanted to purchase affordable supplements that delivered effective results. However, before the product launch, the senior director of marketing needed to develop demand forecasts, which would determine the most appropriate pricing strategy and package size for the new product. -
A W Ltd.: Managing Change
After a year at AW Ltd., a family-owned Indian pharmaceutical company, a change management agent was disillusioned about her ability to add value to the organization or gain buy-in for her change initiative. Although she was adept at information collection, data analysis, and using tools for organizational intervention, she had failed to account for softer issues of change management in terms of people management, handling inertia, breaking power centres, and building influence. Management of group inclusion processes were crucial to build buy-in and a sense of urgency to enact change. Why exactly had her change management process gone so badly? Should she continue at the firm and, if so, what should she do differently? -
Food Truck Forecaster
In 2014, the owner of a food truck based in Hamilton, Ontario, was looking over the first year of her operations. In addition to working in Hamilton, she had tried to maximize her revenues by driving to several other cities and charging various prices for each burger, depending partly on the fresh ingredients available in each city. Besides location, the owner had collected data on a few other factors—the weather, the day of the week, the city’s population, and whether a festival was going on—that had had an impact on the demand for her product. She wondered whether analytics could help her decide where to sell and how much to charge on a daily basis. The owner also wondered whether this decision-making and data-collection process could be automated since she would be using it every day. -
Competence, Competitiveness and Intercultural Conflict in Qatar
In 2011, the chief executive officer of Singh Security Systems Limited, an Indian company that designed and manufactured security systems, wanted to expand the scale of operations. He located a partner, the business leader of a construction company that specialized in security systems, in Doha, Qatar. Together, they drew a lucrative plan to execute turnkey projects in security systems in Qatar. However, the best candidate to lead the partnership in Qatar was a woman, who was keen to pursue the position, but would be the only woman in a position of authority in a 180-member organization, in a male-dominated country. The business leader of the Qatari firm was hesitant to hire a woman to run the project. Should the company reconsider assigning a woman project manager to Qatar? -
HCL Technologies: Pushing the Billion Dollar Website
In 2014, India’s HCL Technologies emerged as one of just eight 21st-century listed technology companies in the world to surpass US$1 billion in net profits, $5 billion in revenue, and $15 billion in market capitalization. When most companies were using their websites as online information pages, HCL Technologies converted its legacy website into an effective lead-generation vehicle. Within one year of implementation, the website began generating a lead funnel worth $1 billion. HCL Technologies used its updated website to implement various strategies to ensure effective lead generation, revenue generation, and site-traffic generation. Over time, the website evolved into a driver for thought leadership for the business and its customers. -
Managing the Sibling Partnership: The Ong Group
In 2016, the oldest member of the family business The Ong Group was concerned about the ailing firm that he and his siblings were running. The business had been started in 1957 in Hong Kong by their father. After the death of the father and one of the siblings, the remaining family members needed a plan for the future of the business. Should all of the remaining siblings and their children be allowed to become directors in the family firm? How could they create a workable governance structure that would help the family make the right decisions? How would they put the business back on track? -
When and Who to Tell?: The Long Goodbye
In October 2015, a low-level staff accountant was suddenly ecstatic about his career prospects. The Chartered Professional Accountant recruitment process had been gruelling, but the end result made it all the more satisfying. After nearly two years of networking and getting to know firms while they closely evaluated him—and which concluded with seemingly endless interviews—the staff accountant had finally received job offers from his top choices. However, thrilled as he was with the result, he now faced a whole new challenge: what approach would he take to deliver the news to his current employer, where he planned to remain employed with for the next 11 months? Should he tell his employer immediately and risk termination and/or a tense work environment? Or should he keep it a secret as long as possible? -
McPhee Distillers: Accounting Policy Choices in the Preparation of Financial Statements
In 2014, the master distiller from an established Scotch whisky producer founded McPhee Distillers on Vancouver Island, Canada, hoping to capitalize on the growing demand for whisky in the Asia-Pacific region in particular. Rather than competing with larger producers selling by the bottle, McPhee planned to sell whisky exclusively by the barrel, hoping to differentiate McPhee Distillers in the industry. As a first-time entrepreneur, the master distiller was surprised by the amount of overhead costs, but she was determined that there were no costs she could cut without compromising the quality of the whisky. Was her business model profitable, or had she made an error by focusing on barrel sales? Could she improve her operations? -
Maritimes Credit Union
In 2015, the general manager of Maritimes Credit Union based in Atlantic Canada was faced with a merger proposal that involved amalgamation with another, much larger credit union. The major concern was how co-operatives and credit unions could compete while retaining the values and mission that were at the core of their foundation. The credit union was dealing with the issue of competing in a modern world where technology was changing at a rapid pace, where the value demanded by younger customers had evolved, and where the competitive landscape was more intense, even in rural areas. The values and culture of a credit union were called into question as it coped by developing strategies that resembled those of investor-owned firms. -
LUCAS WANG: STOP-LOSS STRATEGY
On February 29, 2016, an investor, who was a business school graduate, purchased one share of Tesla Motors, Inc. stock for $191.93. In doing so, the investor wondered what trading strategy should be followed over the next six months to maximize returns while minimizing risk. In choosing a strategy, he wanted to make good use of the knowledge gained from his financial analytics classes. To that end, he did not know if he should choose a buy and hold, or a stop-loss strategy with an optimal stop-loss threshold. The investor wondered how he would make this decision. Would a six month comparison of the stop-loss strategy with thresholds from 1 per cent to 99 per cent versus the buy and hold strategy resolve his dilemma? -
Invest or Take: A Venture Capitalist's Ethical Dilemma
In May 2015, a managing partner in an Australian venture capital firm faced a major dilemma. As one of five partners, he held the deciding vote on whether his firm, KTN Capital, would take an entrepreneur’s idea for a solar-powered water filter and build a new company around it, or instead, invest in the entrepreneur’s company. The venture capital firm would not be doing anything illegal by taking the entrepreneur’s idea because the entrepreneur had not properly protected his intellectual property through patents, but the decision-maker was struggling with the ethics of that choice. To further complicate the situation, the entrepreneur was very difficult to deal with, and the investment firm was facing pressure from the fund’s investors to find investments that would yield big returns. The managing partner had many business and ethical considerations to factor into his decision, and it seemed there would be no easy choice. -
When the Tone of an Email Went Wrong
A tense situation arose in 2015 after a faculty member at the Premier School of Management in New Delhi, India, mistakenly emailed a test paper to a group email address that included the school’s students, faculty, and alumni. An alumna who received the email responded to the professor using the “reply to all” option. The tone of her email was considered to be disrespectful to the professor. The professor responded by sending his own “reply to all,” explaining his error to the alumna and chastising her for using a tone inappropriate for a student-to-teacher communication. The alumna apologized, but one of the students on the group email then wrote his own offensive email to the alumna. Was there a way to defuse the mounting tension and avoid a possible rift between the alumna and her former school? -
Too Much Alcohol at a Remote Construction Site
In September 2014, an American expatriate project manager at High-Tech Construction Pvt. Ltd. (High-Tech) received a late-night call saying that an engineer at a remote project site in India was extremely ill after consuming alcohol at an employee party. The driver would not take the sick employee to the hospital unless the project manager gave permission, but would giving permission drag High-Tech into a complicated situation? The expatriate manager was unsure of the legal ramifications involved in death or injury due to drinking. In addition, he was concerned about the effect on the company if the media was involved. Because he was an American in a multinational company with Indian employees, the story was potentially more saleable. Furthermore, was it prudent to inform the sick employee’s parents yet, or should he call the head of the human resources department for advice? As the project manager, he would have to make the final decision. It had been just a couple months since he arrived in India and less than a month since the start of work on the current project, and now he had a crisis to deal with. -
Jilltronics Security Systems: Vendor Selection Using Multi-Factor Analysis
At a Jilltronics Systems board meeting in 2015, the chief executive officer (CEO) indicated an interest in reviewing the firm’s supply chain strategy in light of increasing product and service demand. Jilltronics, a regional player in the U.S. home security market with sales approaching $100 million annually, had experienced significant growth in both the new housing and retrofit markets. The CEO expressed his desire to take a more analytical approach in developing the supply chain strategy that might include expanding the number of vendors. He reported to the board that this initiative could pose some risks due to the challenges associated with managing multiple suppliers. The board meeting concluded with the CEO tasking the chief analytics officer with developing a vendor selection assessment plan and reporting her findings at the next board meeting. -
Screen Microtech
Screen Microtech Inc., a capacitive touch screen manufacturer, had seen significant growth over the past year: it had moved its manufacturing plant, expanded operations, built a larger client base and seen an unprecedented increase in sales. Its chief executive officer was preparing an initial public offering that could lead to a significant bonus and stock shares for himself and for the company’s chief financial officer. This could be enough to induce them to secure improved financial results through any means necessary. Certainly, it could bias their approach to accounting policy choices. Was the company’s accounting ethical? Did it feature earnings management or earnings manipulation? What was the difference between the two, if any? What was the effect of such accounting practices on the financial markets?