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Maruti Suzuki India Limited - Industrial Relations (B)
After a series of strikes in its Manesar manufacturing plant in 2011, Maruti Suzuki India Limited is beginning to recover from the after-effects of the strike. Amid this tense atmosphere, a minor brawl breaks out between supervisors and workers, then escalates into full-scale violence and arson, which results in the death of the plant's general manager of human resources. The company locks down the plant, and law enforcement agencies initiate criminal proceedings against the workers. The incident raises serious questions about industrial relations at the plant and, in particular, the suitability of the Japanese management style in the Indian context. -
Driving Strategic Change at The Junior League (B)
Supplement case to KEL816. -
Quiet Logistics (B)
This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as Bonobos, Gilt Groupe, and Zara. What distinguishes the company from its rivals is its use of Kiva robots which collect customer items within the warehouse and bring them to the appropriate work station for employees to package and prepare for shipment. Processing up to 8,000 orders per day, the robots help make Quiet Logistics a highly-efficient firm and free its workers to complete additional value-added services such as handwritten thank-you notes. The company has also developed proprietary software to collect data on productivity measures, resulting in 99.99% accuracy in its inventory system and completing orders on-time. At the end of the (A) case, students are asked to list the strategic uncertainties that should be keeping the two co-founders awake at night as they consider growth opportunities for their company. The one-page (B) case reveals a surprising strategic twist that throws their plans into disarray. Students are asked to figure out how to respond. -
Earthwear Face & Body: Communicating Corporate Culture (B)
Supplement to 9B14C045. -
HandsOn Bay Area: Scaling Up Community Service (B)
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Apple vs. Samsung: The $2 Billion Case Epilogue
Apple Inc. sued Samsung Electronics for approximately $2 billion, contending that Samsung violated some of its patents by copying Apple's product features. Apple's expert witness team used a conjoint analysis in order to assign a value to the product features in question-thereby attempting to assess the magnitude of Apples' revenue loss as a result of the patent infringement. This case asks students to evaluate the design of this study as well as the pros and cons of its use in this context. -
Earthwear Face & Body: Communicating Corporate Culture (B)
Supplement case for W14508. -
GE Healthcare India (B): The Product Innovation Journey
Supplement to case IMD739. This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare - a division of General Electric Company - in India. It follows the development of Lullaby Warmer Prime, an infant warmer that was designed, manufactured and commercialized by the Maternal Infant Care (MIC) division of GE Healthcare India from 2011 to 2014. The case series, together with a PowerPoint slide deck and video link, assesses the main issues that business-to-business (B2B) companies face in their efforts to create and capture value in emerging markets. Case B addresses GE's novel approach to product innovation. In creating a new infant warmer for low-resource business customers, GE decided to employ original and unconventional principles for product design and development. -
GE Healthcare India (C): The Commercial Innovation Imperative
Supplement to case IMD739. This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare - a division of General Electric Company - in India. It follows the development of Lullaby Warmer Prime, an infant warmer that was designed, manufactured and commercialized by the Maternal Infant Care (MIC) division of GE Healthcare India from 2011 to 2014. The case series, together with a PowerPoint slide deck and video link, assesses the main issues that business-to-business (B2B) companies face in their efforts to create and capture value in emerging markets. Case A sets the scene by describing the problem of infant mortality, India's healthcare system and the unique challenges in serving what we refer to as low-resource business customers. It culminates with the realization that there is a tremendous market opportunity, which GE Healthcare decided to exploit. The case also provides an overview of the recent history of GE Healthcare India and its "low-cost, high-value" innovation strategy for developing countries. Case B addresses GE's novel approach to product innovation. In creating a new infant warmer for low-resource business customers, GE decided to employ original and unconventional principles for product design and development. Case C discusses how GE adopted fast commercial prototyping in order to diffuse its innovation in India and other emerging markets. Capturing value is the second and biggest hurdle. -
Nomis Solutions (B)
Simon Caufield and Bob Phillips had just put the finishing touches on the business plan for Nomis Solutions, a start-up company that planned to offer price-optimization solutions to financial service firms. Nomis aimed to use advanced analytic techniques to help its clients to set prices for consumer loans and deposits. Was there a market for the products and services that Nomis planned to offer? If so, how large was the market? What would persuade potential clients that Nomis's product and services would add value? -
Creditor Activism in Sovereign Debt: Argentina vs. Holdout Investors (B)
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AUB Medical Center: Achieving 2020 Vision (B)
This case is a supplement to AUB Medical Center: In Search of a Vision (A) . See 9B14C042. It introduces the AUBMC 2020 vision with its six paths and AUBMC’s strategic plan to implement this vision. It also highlights the internal restructuring that AUBMC has gone through and its efforts to create an organizational culture conducive to a positive work environment. Finally, it presents the internal and external strategic communication plan to rebrand AUBMC and communicate with the public. -
Wellspring (B): The YMCA Partnership
Supplement case to Wellspring: Partnering for Compassion (A), 9B13M131. -
Pfizer and AstraZeneca: Marketing an Acquisition (B)
This (B) case provides a brief description of the outcome of the (A) case. -
Kalashnikov: What's in a Name? (A) (Handout)
Supplement handout for UV1215. -
Codensa: Decisions Made
Supplement for case SKE147. -
The Gold Story
The Note is meant as an introduction to the history of Gold. It will familiarize the readers with key aspects of gold demand, supply and reserves. -
Gold: A Distinct Asset Class
Gold is a very popular alternative asset class globally. This note looks at the properties of gold that make it so attractive. The note also compares the performance of gold against various other asset classes and its correlation with them. -
INVITROGEN/LIFE TECHNOLOGIES (C): The "Best Owner" of the Asset
This short case discusses the process of Life Technologies' acquisition by Thermo Fisher in 2013 and 2014. The case is a complement to SM-209A and SM-209B, which highlight the various growth and acquisition strategies the company undertook over the previous 10 years. -
Caribbean Information and Credit Rating Services (B)
Supplement case for W14465.