個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Discovery in the Amazon
In a world of increasingly fluid boundaries, public and private managers often face ethical challenges that cross familiar geographical and cultural lines. This disguised case recounts the experience of a chemical engineer from Brazil who crosses gender lines to forge a successful career in the masculine world of the Latin American petrochemical industry. The central focus of the case is a project to construct a pipeline in Ecuador to carry crude oil from Indian territories in the Amazon to a delivery point on the Pacific coast. Because of her business acumen and skill in working with representatives of a multinational consortium, the protagonist becomes a project leader for her company-taking on managerial responsibilities even while being denied a managerial title. Her work goes well, until she decides to visit one of the Indian communities whose way of life is being disrupted by the pipeline project. The dramatic encounter with tribal members-including the ritual drinking of traditional chicha-produces a crisis of conscience that leads her to wonder whether her professional ambitions require willful indifference to the plight of indigenous cultures. HKS Case Number 1764.0 -
BlueOrchard Finance: Connecting Microfinance to Capital Markets
Microfinance is a field that has received increasing attention over the years in the development community. It consists of the delivery of financial services to people excluded from traditional banking institutions. For many years, most work was done on issues like credit and saving methodologies. However, the emphasis has switched in recent years to institutional sustainability to maximize impact through the commercialization of microfinance. A key component of microfinance commercialization is the mobilization of funds from money and capital markets, to decrease dependency on donors and governments and to enhance the financial intermediation of microfinance institutions. One of the most innovative ways to mobilize funds for microfinance lending is through the establishment of microfinance funds that channel investments from capital markets to microfinance institutions either as loans, guarantees or - less often - equity. BlueOrchard Finance has been a major actor in this arena through the management of the Dexia Microcredit Fund (DMCF). HKS Case Number 1762.0 -
Blackheath Manufacturing Company-Revisited
It's panic time at Blackheath Manufacturing. Profits have been declining, so the owner's son comes to the rescue to run the company. He asks a consultant to determine what's wrong. And the consultant has specific answers: The company's pricing guidelines are all wrong, there needs to be a budgeting system to reverse the downward slide in profits, and a former employee should be rehired. This case provides students with the data for constructing a production and raw-materials budget, flexible-expense budget, income statement, balance sheet, and cash budget. See also "Blackheath Manufacturing Company" (UV1728). -
Endius Inc.: Alternatives for Developing a New Medical Device
Endius Inc. is a start-up company entering the medical products market. Endius has developed a design and a working prototype for a new and promising endoscopic surgical instrument--steerable surgical forceps. Endius recently hired a new president, Tom Davison, who is determined to move Endius from the research and development phase into product commercialization and launch. To do so, he needs to achieve two related objectives: complete development of a technically and financially viable product and secure funding to address the cash burn typical of a start-up firm. Davison is seriously considering two product development alternatives: developing the steerable forceps using an in-house staff or partnering with an outside product development consultancy that he used previously. -
Eli Lilly in India: Rethinking the Joint Venture Strategy
Eli Lilly and Company is a leading U.S. pharmaceutical company. The new president of intercontinental operations was re-evaluating all of the company's divisions, including the joint venture with Ranbaxy Laboratories Limited, one of India's largest pharmaceutical companies. This joint venture had run smoothly for a number of years despite their difference in focus, but recently Ranbaxy had been experiencing cash flow difficulties due to its network of international sales. In addition, the Indian government was changing regulations for businesses in India, and joining the World Trade Organization would have an effect on India's chemical and drug regulations. The president must determine if this international joint venture still fits Eli Lilly's strategic objectives. -
SchmidtCo (A)
John Schmidt's project to convert the information system of his auto parts distribution business is in real trouble, putting his company at risk. He must decide what his decision problem is and set appropriate objectives as well as create a good set of alternatives from which to choose. This case can be used in courses on decision making as well as those that address management of information technology projects. -
Turkey: Securing Stability in a Rough Neighborhood
After suffering years of volatility and crises, Turkey desperately sought macroeconomic and political stability in an ever-worsening region of the world. In the short term, Turkey had to repay its debt, which amounted to more than 80% of GDP. By January 2004, Turkey had entered the final stages of the IMF's latest $17 billion loan program. Each review required that Turkey meet specific goals of monetary control (e.g., reducing inflation), restructuring the banking sector, reforming the public sector, and increasing privatization. The country's long-term goal, joining the European Union, would be reached only if the EU's required criteria were met. Elected in November 2002 and the first absolute majority in Parliament in 15 years, the AKP party promised to meet both IMF and EU requirements. Although his AKP party had Islamic roots, Prime Minister Erdogan planned to prove that Turkey was a stable, secular democracy. After Turkey met the EU's requirements, the question remained: Would the EU's "Christian club" accept a Muslim Turkey? -
IBM On Demand Community
The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. -
Enron Odyssey (A): The Special Purpose of "SPEs"
The board has asked Ron Tolbert, an employee in the Risk Assessment and Control Group, to analyze three SPE transactions executed by Enron executives: the Destec, Rhythms, and Fishtail/Bacchus transactions, which were prominently featured in the Examiner's Report in the ensuing Enron bankruptcy. Tolbert's job is to assess why Enron used SPEs for these transactions, whether risk was successfully transferred off the balance sheet, and whether risk transfer was the only motivation. -
Blackheath Manufacturing Company
Lee High, the newly hired cost accountant at Blackheath Manufacturing Company, computes the variable cost and the fixed cost per unit on a weekly volume of 500 units of the Great Heath. He uses this information to develop some pricing guidelines. His boss, Charlton Blackheath, endorses the guidelines and adds a feature: a higher commission on sales at a higher price. While both High and Blackheath are away, the file clerk, Adelaide Ladywell, accepts an order below the guidelines and is fired. Students are asked to develop an appropriate set of decision rules for pricing Great Heath and to evaluate Ladywell's decision. See also "Blackheath Manufacturing Company-Revisited" (UV1729). -
The Xtrican Co-Promotion Team: Everyday Decision Making in a Strategic Alliance
This case describes the everyday decisions made by an alliance team. The case focuses on a budgetary decision where the two parties are $100 million apart, and describes the prior decisions of which each partner is clearly aware. Weighing partnership needs against individual company needs is one of the critical concerns manifested. -
The Biggest Auction Ever: 3G Licensing in Western Europe (A)
In the spring of 2000, nine Western European governments were preparing for the sale of licenses that would allow private operators of 3G networks to use certain blocks in the spectrum of radio frequencies. The governments' objectives included the competitiveness of the resulting telephony market, an efficient allocation of licenses, and the generation of revenues to supplement governmental budgets. Most governments were considering the use of auctions to sell their licenses in the private market. Different countries faced different market conditions, and differed in their preferred choice of auction format. -
OneCard: Building a Savings and Benefits Platform
Gives an account of how an entrepreneur was able to seize an opportunity to start a new business and to manage a low-cost, but effective sales operation. Khalid Gibran exhibited the hallmarks of entrepreneurial style--he viewed rules as guidelines only and was willing to adjust his organization's priorities to make the most of changing circumstances. In less than three years, he spearheaded two organizations, but in so doing, he had to make a number of important trade-offs. OneCard--his latest and most ambitious venture--was launched just before Hong Kong was beset by the mysterious SARS virus. As retail sales plummeted and Hong Kong residents avoided eating out, many businesses were bracing for more uncertainty. Gibran, however, saw a marketing opportunity amid the many challenges and a chance to grow his merchant and subscriber bases. -
Blackwell Consulting Services
Blackwell Consulting Services is the largest minority-owned IT consulting firm in the Midwest. Describes the growth of the firm and focuses on the issues of how the protagonist should handle the issue of succession and a difficult partnership separation with his minority owners. -
TiVo
TiVo's valuation is questioned by stock analyst and the case challenges students to use concepts and applications of customer lifetime value to determine whether TiVo's current share prices are appropriate. -
The Google IPO
In the spring of 2004, Google was one of the most-talked-about IPO ideas since Netscape had gone public in 1995. Bullish investors believed Google could set off a string of successful IPOs following a lull in tech-offering activity since 2000. Executives at Google faced several questions in the following months: Should Google go public? What options did Google have for taking its shares to market? Was the traditional form of book-building necessarily the best course of action? Could a sealed-bid auction (e.g., W.R. Hambrecht's OpenIPO) yield superior results? -
Brilux: The FOT-320 Decision
BriLux develops early-stage high-speed data networking equipment. In recent month, BriLux customers have hinted that combining ARTRAN, the company's flagship optical data service platform, with a new fiber optic transportation product (tentatively referred to as FOT-320) would increase the market appeal of the company's portfolio. The research and development director must decide whether to support the development of this new product. -
Bombardier Transportation and the Adtranz Acquisition
Bombardier Transportation, one of the world's largest manufacturers of passenger rail cars, has successfully negotiated the purchase of Adtranz, a large European manufacturer of rail equipment. The newly appointed CEO was brought in to manage the acquisition. The new CEO faces many challenges, including decisions about the pace of integration, location of headquarters, organization structure, personnel retention, and personal management style. -
Fisher & Paykel Industries Ltd. Restructuring
This case examines the use of an American Depositary Receipt (ADR) program in the context of an overall restructuring plan that students are asked to evaluate. A New Zealand-based conglomerate's stock in recent months has underperformed in the New Zealand market. Analysts have begun to speculate that the company suffers from the well-known "conglomerate discount." In June 2000, in an attempt to improve the situation, Deutsche Bank Alex Brown (DBAB) is asked to conduct a strategic review of the company. -
Regional Development in the Chinese Mainland
China's economic rise became one of the most important stories in the world economy once the Chinese economy began to open to the rest of the world in 1979. However, this rise was not evenly distributed across all of China's regions. By 2003, some regions had emerged as clear leaders in the economic development process, while others lagged far behind. A variety of forces also prevented the People's Republic of China from being a single national market of 1.3 billion people, and the national economy was perhaps better described as a set of coupled regional markets. Politically, China was not a monolith either. Competition between regions and between individual jurisdictions had been played out in the corridors of power in Beijing as well as in the regions themselves, as locations vied for investment and positions in the market. Understanding China's regional economies became virtually a prerequisite for success for economic policy and firms' strategies in China.