個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
A Duty to Leak?
This case describes the challenge faced by the executive director of a (disguised) human rights watchdog agency. The state wants to increase the number of inmates in its prisons (without increasing the size of the facilities). This requires the approval of the board of the watchdog agency. Staff to the board has conducted a study that suggests that additional crowding in the prison might be dangerous, and recommends against approving the increase in inmates. Notwithstanding the staff arguments and recommendation, a majority of the board is set to approve the increase. The question posed is whether, in this circumstance, the executive director has a moral duty to leak the report or other information about the decision, to the press. HKS Case Number 1728.0 -
Give My Regrets to Wall Street (HBR Case Study and Commentary)
It's been only four years since First Rangeway Consulting went public, but to CEO Kenneth Charles, it seems like a lifetime. In the grand old days of its IPO, the company couldn't grow fast enough to meet customer demand; top talent answered the siren call of its options; and the owners gleefully watched their wealth escalate along with the stock. Post-bubble, First Rangeway's stock is down 80% from its peak value, potential hires are wary, and the company feels beleaguered by Sarbanes-Oxley and SEC requirements. First Rangeway's stock price is on the mend, and there are some extremely tempting opportunities on the horizon that will require a heap of capital. Rangeway's CFO speculates that these opportunities could mean as much as 30% growth over the next several years. Should First Rangeway remain public or go private? In R0402B and R0402Z, four experts weigh in on this fictional case study: Tom Copeland, the former chair of UCLA's finance department and managing director of corporate finance at Monitor Group; Chan Suh, the cofounder, CEO, and chairman of Agency.com; Ed Nusbaum, the CEO of Grant Thornton; and John J. Mulherin, the president and CEO of the Ziegler Companies. -
Give My Regrets to Wall Street (HBR Case Study)
It's been only four years since First Rangeway Consulting went public, but to CEO Kenneth Charles, it seems like a lifetime. In the grand old days of its IPO, the company couldn't grow fast enough to meet customer demand; top talent answered the siren call of its options; and the owners gleefully watched their wealth escalate along with the stock. Post-bubble, First Rangeway's stock is down 80% from its peak value, potential hires are wary, and the company feels beleaguered by Sarbanes-Oxley and SEC requirements. First Rangeway's stock price is on the mend, and there are some extremely tempting opportunities on the horizon that will require a heap of capital. Rangeway's CFO speculates that these opportunities could mean as much as 30% growth over the next several years. Should First Rangeway remain public or go private? In R0402B and R0402Z, four experts weigh in on this fictional case study: Tom Copeland, the former chair of UCLA's finance department and managing director of corporate finance at Monitor Group; Chan Suh, the cofounder, CEO, and chairman of Agency.com; Ed Nusbaum, the CEO of Grant Thornton; and John J. Mulherin, the president and CEO of the Ziegler Companies. -
Give My Regrets to Wall Street (Commentary for HBR Case Study)
It's been only four years since First Rangeway Consulting went public, but to CEO Kenneth Charles, it seems like a lifetime. In the grand old days of its IPO, the company couldn't grow fast enough to meet customer demand; top talent answered the siren call of its options; and the owners gleefully watched their wealth escalate along with the stock. Post-bubble, First Rangeway's stock is down 80% from its peak value, potential hires are wary, and the company feels beleaguered by Sarbanes-Oxley and SEC requirements. First Rangeway's stock price is on the mend, and there are some extremely tempting opportunities on the horizon that will require a heap of capital. Rangeway's CFO speculates that these opportunities could mean as much as 30% growth over the next several years. Should First Rangeway remain public or go private? In R0402B and R0402Z, four experts weigh in on this fictional case study: Tom Copeland, the former chair of UCLA's finance department and managing director of corporate finance at Monitor Group; Chan Suh, the cofounder, CEO, and chairman of Agency.com; Ed Nusbaum, the CEO of Grant Thornton; and John J. Mulherin, the president and CEO of the Ziegler Companies. -
From e-Banking to e-Business at Nordea (Scandinavia): The World's Biggest Clicks-and-Mortar Bank
This case focuses on Nordea's move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment. The case also discusses multi-channel management and pricing issues as well as future growth opportunities. -
Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers
Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers, (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand, and (3) what price, product, promotion, and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing its own premium brands too heavily. Instructors can access video interviews with the managers mentioned in the case, television commercials, and PowerPoint presentations to be used in the classroom or as handouts on the dedicated case website http://cases.insead.edu/unilever/ (copy and paste the url into a browser) using the login and password mentioned in the teaching note. -
The New Hampshire Landslide Warning
This case describes a situation (based on actual events, but disguised in this telling) in which city officials receive a warning that as a result of persistent snow followed by rain, there is a significant probability of a major landslide from a hillside above the town. If a landslide were to occur, it would likely damage a group of homes at the bottom of the hill, and might cause injuries. The question the officials face is whether to encourage a voluntary evacuation or whether to order a mandatory evacuation -- and, in either case, how best to go about it. Case number 1729.0 -
Ben & Jerry's and Unilever: The Bohemian and the Behemoth
Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture (Unilever) while preserving the value acquired; (2) how to manage a recently acquired subsidiary whose parent company is an ocean away; (3) how, as a corporate-appointed general manager, the French general manger can gain the trust of the acquired firm; and (4) how (or even whether) to preserve the Social Responsibility (SR) aspects of the target. An additional focus might be how (or whether) to export a socially-responsible firm's values to overseas locations. The case can be positioned near the end of a PMI course, where the students can apply PMI skills in a unique ethical and cultural situation. Alternatively, it can be used in an Ethics course to highlight the challenges of maintaining an SR mission when a public global corporation acquires a local (Vermont) SR organization. -
Executive Remuneration at Reckitt Benckiser plc.
Reckitt Benckiser plc has developed an executive compensation system. This case outlines the structure of the system, its emphasis on performance-based pay and a global outlook, and explains the role of the human resources department, the board of directors, and company shareholders in determining pay. It raises questions about how to balance incentive remuneration effectively in recruiting and retaining top managers, while addressing shareholder concerns about executive compensation. -
Lumen and Absorb Teams at Crutchfield Chemical Engineering
Large discrepancies have developed between two elite technology development teams at Crutchfield Chemical Engineering in terms of motivation and creativity. To investigate, Paul Burke, director of corporate technology development, commissioned a study of the day-by-day dynamics within these teams (the Lumen and Absorb teams). Using 10 days' worth of electronic daily diaries collected from all members of the two teams, the study reveals rich information about team leader behaviors, team member thoughts and behaviors, team dynamics, and project progress. By summarizing both the diary data and personality data on both teams' members, the study presents Burke with a clear dilemma about enhancing and maintaining motivation and creativity in teams of high-level professionals working on challenging projects under difficult organizational conditions. -
Unichema
The case is concerned with the evaluation of a relationship strategy: implementing "JIT" delivery to key customers. The strategy has structural implications and an adaptation may be necessary. -
Yamato Transport: Valuing and Pricing Network Services (A)
Yamato Transport is the leading Japanese parcel delivery company and has dominated its industry for more than two decades. In response to new competitive challenges, Yamato must decide how to reposition itself in the industry and optimize the size of its network. The recently corporatized Japan Post is the only company that can deliver personal mail -
Montagu Private Equity (A)
Describes the dilemma facing Chris Masterson, the head of HSBC's private equity division, in negotiating this team's buyout of its organization from HSBC, its corporate parent since 1992. Discusses the pros and cons of being a captive fund and the delicate balance among many interests--limited partners, team members, the parent, and the investee companies--that must be maintained. -
Electronic Arts in Online Gaming
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However, its managers have serious concerns about Microsoft's strategy for its online gaming service, Xbox Live. Microsoft has maintained tight control over game features and customer relationships and has refused to share online gaming subscription revenues with game publishers. Sony has offered terms for Playstation2 online games that are acceptable to EA. Can EA afford to forfeit sales through Microsoft's platform? -
The Battle of the Asian Transshipment Hubs: PSA versus PTP (A)
This case from a three-case series that includes S-0110 and S-0111 explores competitive strategies in a mature industry within the context of the Asia-Pacific region and is appropriate for use in competitive dynamics, international business, or business strategy courses. The state-owned Port of Singapore Authority wanted to become the World's Port of Call. The port of Singapore was one the world's busiest and a model of efficiency and operational excellence. But, by the end of 2001, it had lost two key customers to an emerging competitor, the port of Tanjung Pelepas (PTP), in neighboring Malaysia. In 2002, the Chinese shipper COSCO Pacific was considering a shift to PTP. By 2003, the port of Singapore had laid off staff and tried to explain the reasons behind the layoffs. -
Finnegan's Gardens
This case provides students with an opportunity to understand how to analyze costs and profit at the service-line level. Students have a chance to allocate general and administrative costs to service lines in a number of different ways and are directed toward considering drivers of overhead expenses in the allocation process. In addition, students should be challenged to discuss whether it even makes sense, in this setting, to allocate all the general and administrative costs. Finally, students are asked to calculate the incremental contribution margin percentage for each service line, and determine which service line(s) Finnegan should try to expand. -
EntertainmentNow.com
This case presents an opportunity for students to use flexible budgeting to perform a variance analysis on the operating results of EntertainmentNow.com. First, the company's original budget is flexed to account for changes in sales volume. Then, actual results are compared to the flexed budget and analyzed for product mix, price, cost of goods sold, efficiency, and other variances. In addition, the case requires a simple calculation to determine the breakeven level of sales given the company's current variable and fixed costs. -
Martha Stewart: Whipping Up a Storm (A)
Sixty-year-old Martha Stewart, founder and former CEO of Martha Stewart Living Omnimedia Inc., was charged with four legal actions alleging she breached her fiduciary duties to MSO when she made "materially false and misleading statements" about her involvement in trading ImClone stock. Although Stewart's firm was not accused of any crime, she and her company were being likened to corporate villains such as Enron and WorldCom. The A case outlines events and Stewart's initial reactions, providing students an opportunity to examine issues of crisis containment and communication. Through the disaster, what might she anticipate for herself, for her role at MSO, and for the survival of the company she created? How should Stewart deal with unwanted media attention and negative attacks? And what audience was Stewart speaking to when she finally did appear publicly? -
Staffing Wal-Mart Stores, Inc. (A)
Wal-Mart Stores, Inc. is a large Fortune 500 retail chain. The distinction of being the top-ranked company comes with intense scrutiny from the public and, especially, critics. Wal-Mart, a company lauded for its rapid response capability and stated commitments to gender equality, is deficient in some glaring areas--the percentage of women compared to men at all levels of the company and the compensation paid to women vs. men at all levels of the company, to cite two examples. An executive vice-president must examine why these inequalities exist when the company seems to be doing everything else right. The company is the target of several gender discrimination lawsuits. The executive vice-president has the opportunity to obtain information that would be useful in the current situation and must determine what information is needed. -
Cigarette Wars (A)
Canada's tobacco manufacturers all faced similar marketing challenges: a decrease in the proportion of the population who smokes, a growing list of government restrictions on promotional opportunities, and increases in taxation on tobacco products. Despite the variety of packaging formats, the 10 most popular brands, produced by the three leading manufacturers, had been priced identically. When the number two manufacturer reintroduced one of its products as a discounted brand, the marketing executives at the rival companies needed to decide on their response.