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SANY: Going Global
April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), SANY Group's major subsidiary, engaged in the construction equipment business and was number six on International Construction's 2012 Yellow Table, a ranking of the world's largest construction equipment manufacturers. -
The Facebook IPO Litigation
Despite its success in the social-networking space, Facebook Inc.'s May 2012 IPO was largely considered a failure. Facebook faced multiple lawsuits and its share price had dropped significantly. Adversaries contended that Facebook had misled investors and violated securities laws. Were the allegations legitimate, and did the litigation pose a serious threat to Facebook's share price? -
MBA Starting Salaries
Every year MBA programs across the country advertise for prospective students. They promote the academic excellent of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many students' decision criteria. In fact, the Financial Times rating of MBA programs uses graduates' salaries as a large component of their rating system. A student has access to the salary data from a prominent MBA school in North America. She sits down to analyze the data and see what factors are associated with higher salaries. -
Pricing and Partnership at Zillow, Inc.
As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow adjust its approach in order to address complaints? -
Microsoft's Attempt to Acquire Yahoo: A Case in Letters
On January 31, 2008, Microsoft CEO Steve Balmer wrote a letter to YAHOO seeking to acquire the company at a 62% premium above that day's closing stock price. Yahoo's board, led by CEO Jerry Yang, unanimously declined this first offer-prompting Microsoft to make several subsequent attempts to close a deal. This case outlines the negotiating process over a three-year period between Microsoft and Yahoo, asking student to analyze whether Microsoft's offering prices were in line with Yahoo's value. -
New York City Center for Economic Opportunity: An Evidence-Based Approach to Alleviate Poverty
In late 2006, New York City Mayor Michael Bloomberg created the Center for Economic Opportunity (CEO). Born out of recommendations made by the Bloomberg appointed public-private Commission for Economic Opportunity, CEO was designed to be an innovations lab that would test anti-poverty programs by applying a results-based approach. With a budget of $100 million, CEO would closely monitor new programs and hold them accountable for producing measurable results. Uniquely, CEO would cut funding for programs that did not "make the grade." Bloomberg named Veronica White the Executive Director of CEO. White had decades of experience working in executive positions in several New York City agencies but with CEO she had daunting tasks ahead. She would have to redefine how poverty was measured in the city, facilitate cross agency partnerships, and most important, develop an effective and achievable evaluation system for all programs. This case traces the CEO team's challenges in placing program evaluation at the core of their mission. CEO programs are geared toward three target populations-working poor adults, young adults between the ages of 16 and 24, and families with children ages five and below. In the first year of operation, White and her team launched a slate of anti-poverty programs that varied widely in scale and scope and ranged from New York's first ever conditional cash transfer program to a program that would accelerate graduation rates in community colleges. But from the beginning, CEO's evidence-based programming was put to the test. White faced constant pressure to "produce results quickly." With the 2008 recession, however, CEO endured significant cuts in its evaluation budget. White and her team had to make the most of limited resources while still sustaining a comprehensive evaluation policy. Case Number 1971.0 -
The Great East Japan Earthquake (B): Fast Retailing Group's Response
Few hours after the earthquake hit on March 11, 2011, CEO Tadashi Yanai of Fast Retailing was eating sushi at a restaurant near his office. He was confident that his store managers would be able to decide for themselves the best action to take in midst of this crisis. Some of the pending decisions were whether or not to reopen the UNIQLO stores that were wiped out by the tsunami, to follow government orders to turn off the store lights, and to distribute warm clothing in the devastated areas. -
Andrew Sullivan and Faraway Ltd
The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative pushchair (baby stroller) and, a year later, are looking for an order from a large retailer. The case requires students to prepare, deliver, and evaluate Sullivan's sales calls on two important retail buyers, Sam Cartwright of Mothercare and Anthony Pierce of John Lewis. The main case provides relevant background information about Faraway's market opportunity, business model economics, and scaling requirements. The (B) case provides information about Sam Cartwright's view of his job and supplier issues. The (C) case does the same for Anthony Pierce. -
Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare
Supplement for case 813104 -
Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis
Supplement for case 813104 -
TAEQ: Premium Lifestyle Private Brand B Grupo Exito Colombia
Supplement for case TB0295 -
ChemChina
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion yuan. The major products of ChemChina are basic chemicals, new chemical materials, oil processing & refining products, agrochemicals, rubber products, and chemical equipment. The company has106 subordinate enterprises. Its production and R&D bases are located in 140 countries and regions all over the world. Looking retrospectively, ChemChina has been a rapidly growing enterprise and is one of a small number of Chinese enterprises founded after the economic reform and rapidly growing to enter the Fortune Global 500 in 20 years. The development history of ChemChina from nothing to a world giant as well as its strategic measures taken during the process are both characterized by the unique features of itself and deeply stamped with those of the era, reflecting the constantly changing environment faced by the Chinese enterprises in the economic transition years and the strategic movements taken creatively by the Chinese local enterprises to adapt to the environment.Unquestionably, ChemChina is a representative of "big but less strong" companies, lagging far behind the world leading chemical giants in terms of technology and management. Nevertheless, its historical development to become a Fortune Global 500 giant and a leading chemical enterprise in China in less than 30 years is sufficient to motivate us to study its unique history, current reality and future. Today, ChemChina confronts the tasks of internal integration and dealing with financial stringency. New opportunities exist, particularly as Blackstone has became a strategic partner of BlueStar. -
Just Clean Your Hands
A fourth-year science student at The University of Western Ontario must provide the manager of Infection and Prevention Control her recommendations to improve staff compliance with the hand hygiene requirements of the medical and support staff at London Health Sciences Centre and the Ministry of Health and Long-Term Care. The Province of Ontario's Ministry of Health and Long-Term Care had implemented an initiative called "Just Clean Your Hands" to improve hand-cleaning rates that would directly affect the number of infections acquired by patients while in hospital. The task is complicated by the large number of employees working at LHSC and the many different employee groups, ranging from physicians to cleaning staff. Hand-cleaning procedures must also be followed by the patients' families and friends who visit. In addition, workplace sub-cultures have historically not enforced compliance with discipline. Essentially, the challenge is to change the behaviour of a large group of people in diverse roles. Students should realize that because health care is publicly funded in Ontario, any plan of action to improve hand-cleaning compliance will need to be justified financially and implemented at a reasonable cost. -
Innovation Clusters in the Global Economy: The Welfare Technology Region in Denmark
In February 2012, Lars Kolind, chairman of Welfare Tech Region, a cluster organization in Southern Denmark that promotes the use of technology to assist people with daily living activities, considered the challenges that the cluster organization's member companies face in developing and commercializing new products on the global market. The case explores whether regional innovation strategies can help foster the global competitiveness of small countries. It focuses on critical issues related to the development and commercialization of new products, influenced by factors such as national innovation culture, product choice, access to capital, human resources and ability to attract talent. Case Number 1970 -
Capitec Bank: Leveraging Banking Innovations to Attract Wealthier Customers
Capitec Bank was a new bank established at the end of apartheid to offer banking services and loans to the large numbers of low-income potential customers newly opened to economic progress and aspiration by the end of the discriminatory system. The banking context was dominated by four major and long-established banks characterized by conservative legacy practices. Capitec planned to create an innovative offering to serve the low-income market and to migrate this offering into higher income groups. At the same time, the competitive context began to change, as other banks sought to attract lower-income clients as well. The case examines Capitec's strategic options for survival and expansion in this context. -
Struggling to Make the Best Buy B
Supplement for case 910A10 -
Developing a New Smartphone Application: UrbanBaby
UrbanBaby is a newly developed smartphone application (app) that allows users to address the difficult task of finding activities, restaurants and other forms of entertainment for newborns to young teens. A number of issues must be addressed if it is going to be profitable. First, the app's creators, Alex and Pavel, are unsure how to characterize the large potential target market, parents, or if there are other target markets that might be interested. This is critical, as the success of the app depends on the cultivation of a strong online community that will contribute content. Second, they have to find a reliable source of data to populate the app. Third, they must decide whether to focus on Apple's operating system, which is popular in North America, or put more of their energy into competing operating systems that are much more popular in the rest of the world. Finally, they have a number of strategic marketing choices to make and to prioritize, including whether to keep the UrbanBaby brand name and risk the ire of similarly named competitors, how to price the app, how to position and promote the app and how to time the rollout. How these initial choices will affect subsequent strategic and tactical decisions is also a matter of concern. -
Global Unichip Corporation (B)
Supplement for case 613048 -
The Universalization of L Oreal
In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its intention to double its consumer base to two billion and increase its share of sales from emerging markets. CEO Jean-Paul Agon made it his number one goal to "prepare the company to keep its global leadership in this new era." -
UFIDA F
As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and Management Software Industry. Cloud computing provides both strategic opportunities and poses tremendous challenges. It combined a technology revolution with necessary change in business models. In its movement to embrace cloud computing, the company had adopted a strategy of actively embracing transformation, and boosting core competiveness through efficiency-based high-growth. Today, UFIDA's core strategy has shifted from being the leading accounting software vendor in China to becoming the largest management software vendor in Asia and eventually a world-class cloud service provider.