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The Advisor's Approach to Strategy Analysis
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "The Advisor's Approach to Strategy Analysis" introduces the options-led approach to strategy as well as how this valuable piece of an advisor's toolbelt differs from that of an operator. -
Communication as a Trusted Advisor
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Communication as a Trusted Advisor" provides best practices for communicating as an advisor across multiple contexts. -
Client Interviewing and Data Collection
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Client Interviewing and Data Collection" introduces the essentials of client interviews and provides best practices for early career consultants and advisors. -
Persuasive Client Presentations
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Persuasive Client Presentations" breaks down bad habits and good rules of thumb when preparing and giving client presentations. -
Metaverse Wars
In 2023, the term metaverse - a combination of "meta" and "universe" - had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame inspired by science fiction. To others, the metaverse meant the evolution of the internet into something more three-dimensional and social. In October 2021, Facebook CEO Mark Zuckerberg announced that his strategy would be "metaverse-first," leading him to change Facebook's name to Meta. However, executives at other companies like Epic Games, Microsoft, Nvidia, Electronic Arts, and Apple had different views of if, when, and how the metaverse would take shape. Amid the hype and uncertainty, executives and entrepreneurs had to grapple with critical questions as they strove to form their own vision and strategy for the metaverse. First, was the metaverse going to emerge in the next few years or much further down the road, if at all? Second, what would be the important use cases? Some expected gaming to emerge first, while others expected enterprises would drive adoption. Third, and perhaps most critically, would the metaverse be an open and interoperable virtual world, like the internet itself? Or would the development of the metaverse play out like the more recent models of app stores and social networks, born on the internet but maintained as distinct walled gardens? Answers to these questions would shape billions of dollars of investment, profits, and losses. -
Creating and Capturing Value from Open Innovation: Humans, Firms, Platforms, and Ecosystems
Open innovation rests on the idea that not all the smart people work only for you, and managing human interaction across organizational boundaries is therefore central to open innovation. This article starts with outlining and reviewing research on this human dimension of open innovation. The article develops seven principles of innovation- producing encounters that can guide managers in enabling value creation through open innovation. We continue by introducing the rest of the special section, which expands beyond the human dimension to also include firms, platforms, and ecosystems, with important implications for the creation and capture of value from open innovation. -
Retire Early! The Great Carbon Arbitrage: Shorting Coal and Going Long Renewables
The great carbon arbitrage, going short (retiring) on coal and going long (investing) on renewables (also known as an "asset for fuel swap") is positive NPV. The present value of the social benefits of avoided emissions is higher than the sum of the present value of the foregone cash flows of phasing out coal and the PV of the costs of replacing coal by renewable generation. The arbitrage is illustrated using a generic coal power plant in the U.S. energy market, retired 20 years before the end of its engineering life. The early retirement raises the issue of the financing of a stranded asset. The case shows how a green bond can facilitate the arbitrage by reducing the phase-out costs for the different parties involved (investors and ratepayers). -
Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era
The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they have been piloting for the past six months. The Mall's omnichannel transformation had been propelled by the COVID-19 pandemic and aimed at enabling customers to shop both online and offline, while redefining the mall's value proposition and its business model. The case takes the reader back to the founding story of the Majid Al Futtaim Group, its culture and vision. The case also provides an overview of the Group's successful digital transformation journey as well as its omnichannel transformation of its retail business. The case also provides a detailed overview of changing customer habits and shopping preferences, the different kinds of players competing for customers' share of wallet, and the evolution of the role of the physical shop from a point of sale to a point of experience. The case puts the reader in Ismail and Zada's shoes, who have been trying to physically, digitally, and commercially to better serve both the customers and the mall tenants. The pandemic had forced even the most digitally conservative tenants to reconsider the extent of their digital offering, thus creating the perfect backdrop for an omnichannel transformation. Ismail and Zada knew that they needed to transform the value proposition to update the business model for the malls to survive in the digital area. They needed the figure out a sustainable and profitable way to do it. -
Yamamotoyama: Tradition and Change in a 300-Year-Old Shinise
Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan's revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had gradually expanded the business overseas to Brazil and the US, and Nami Yamamoto had taken charge of overseas operations. YMY had been a household name in Japan and enjoyed the great reputation of a shinise. At the same time, it faced a changing business environment in which gift giving was becoming less common, reducing demand for YMY's expensive and fine products. Each generation encountered different challenges. Along with it came the tensions among growth, stability, risk-taking, and sustainability. How could the leaders ensure the survival and sustainability of the company? -
Ownership Works: Scaling a Profitable Social Mission
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A Primer on OKRs
The OKR framework is a popular goal-setting and strategy execution tool that uses goal setting through "Objectives" and measuring performance using "Key Results" on a periodic basis to measure and drive performance. The OKR framework has been adopted and practiced at companies such as Intel, Google, LinkedIn, Twitter, Netflix among hundreds of others ranging from start-ups to large businesses. Users have found it to be a powerful performance management and goal setting tool as it focuses on near-term measurable goals without losing the aspirational aspect of an organization's unique mission or purpose. This primer aims to explain fundamental OKR concepts, summarize implementation best practices, discuss OKR mistakes to avoid, and compare OKR with other common management goal setting tools. -
Nigeria: Africa's Giant
"Nigeria: Africa's Giant" delves into the economic development and state building record of Africa's most populous country. Despite being one of the continent's largest oil-exporters, Nigeria's economy has been struggling, and poverty is widespread. The country's economies woes are mirrored by its political challenges, as Nigeria suffers from 'state weakness': corruption is entrenched at all levels of government, the country's fiscal system is weak, and the state fails to provide basic public goods, including internal security. At the same time, there are signs of economic and political success. Economically, Nigeria has witnessed rapid growth of financial services and telecommunications, and is home to numerous cultural export products, including film (Nollywood), fashion, and music. Politically, Nigeria has maintained its commitment to democracy since 1999, and has seen increased civic participation of its bulging youth. This case allows students 1) to assess the deep roots of Nigeria's economic struggles and state fragility; 2) to learn about the role of the 'fiscal contract' in societies; and 3) to explore avenues for Africa's "troubled giant" to achieve to its economic and political potential. -
Deepa Bachu (A): Design Thinking at Pensaar Design
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company's zero-accident goal. The case contains information on the conglomerate ITC and its subsidiary, ITC Paperboard and Specialty Papers (PSPD), along with background on worker safety trends in India. During Pensaar's engagement, its team embedded at one of ITC PSPD's sites, conducting observations and qualitative interviews with employees. Next, Pensaar's team collaborated with ITC employees at different levels of the organization to design and implement a variety of safety interventions to better understand how to improve safety at the plant. -
Deepa Bachu (B): Insights and Experiments at Pensaar Design
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company's zero-accident goal. The case contains information on the conglomerate ITC and its subsidiary, ITC Paperboard and Specialty Papers (PSPD), along with background on worker safety trends in India. During Pensaar's engagement, its team embedded at one of ITC PSPD's sites, conducting observations and qualitative interviews with employees. Next, Pensaar's team collaborated with ITC employees at different levels of the organization to design and implement a variety of safety interventions to better understand how to improve safety at the plant. -
Job, Career, or Purpose?
Leaders may try to instill a sense of their organization's purpose in employees as a motivator for strong job performance, but many people's priorities lie elsewhere, such as simply earning enough to provide for their family or personal interests outside of work. The authors recommend three things leaders can do to better manage employees, whether they are job-, career-, or purpose-oriented because even those who don't share in the organization's purpose can make meaningful contributions. -
Universal Pictures: Film Cut Dilemma Amid Geopolitical Conflict
Universal Pictures' animated movie Abominable was scheduled for release in Malaysia on November 7, 2019. However, Malaysia's Film Censorship Board ordered the studio to cut the scenes showing a map with the controversial "nine-dash line." Without those cuts, the Malaysian government would not allow the movie's release in Malaysia. The nine-dash line was a geopolitically sensitive issue in the South China Sea region, pitting China against neighbouring countries. China claimed historic rights over the territories bound by the nine dashes it had drawn on a map in the South China Sea. In contrast, Malaysia, Vietnam, the Philippines, Indonesia, Taiwan, and Brunei also claimed the part of the sea adjacent to their coastline. The US government also challenged the Chinese claims under the nine-dash line.<br><br>Universal Pictures was in a fix: Not deleting the map scene would mean that Malaysia and other countries in the South China Sea could ban the movie. However, deleting the scene could provoke the Chinese government, which in the past had reacted strongly against studios and actors who had disregarded Chinese restrictions. China was a significant market that no Hollywood studio could afford to lose. But should Universal Pictures focus only on its commercial interests at the cost of taking a morally sound position? -
Peloton Interactive, Inc.: The Rough Road to Turnaround
Until 2022, Peloton Interactive, Inc. had been focussed on keeping up with unprecedented demand. However, by early 2022, the company's fortunes had turned. Despite layoffs, cuts to capital spending, and price reductions, more dramatic changes were required. The company appointed a new chief executive officer in February 2022, who wrote a letter to shareholders three months later outlining the steps taken to stabilize cash flow, get the right people in the right roles, and return the company to profitability. -
Peloton Interactive, Inc.: The Rough Road to Turnaround, Student Spreadsheet
Spreadsheet Supplement for Case W32687 -
23andMe: Which Business Model(s)?
In June 2021, 23andMe completed their IPO with the VG Acquisition Corp, a special-purpose acquisition company. Due to the COVID-19 pandemic, there was more interest in genomics, as its value at scale had been demonstrated through many of the public health vaccine sequencing initiatives. Given these favorable market conditions and access to capital, was this the right time for 23andMe to shift their business model away from a consumer genetic testing company to a personalized health care company that collects genetic data to develop drugs and provide care? Did the company have the resources in place to achieve this vision? Could they do it alone or did they need to deepen their relationships with pharmaceutical companies, some of whom they were already in partnership with? In the age of growing consumer data privacy concerns, should Anne Wojcicki, 23andMe's chief executive officer and co-founder be wary of this approach of collecting genetic data? -
FlowerAura: Resolving The Growth Conundrum
FlowerAura.com (FA)-established in 2010 in Gurgaon, India-was an online-first gifting company. FA offered door-to-door delivery of flowers, cakes, and gift items, along with personalized messages, across two hundred cities in India. In early 2022, the co-founder and chief executive officer of FA needed to revitalize the FA brand to drive sales and margins. He debated whether to (a) adopt a more aggressive sales initiative, which would elicit strong competitive retaliation, or (b) build the FA brand, which could increase the gross margins without a competitive response. The bottom line was that he had to make the best decision for his company in the short and long term.