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Yamamotoyama: Tradition and Change in a 300-Year-Old Shinise
內容大綱
Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan's revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had gradually expanded the business overseas to Brazil and the US, and Nami Yamamoto had taken charge of overseas operations. YMY had been a household name in Japan and enjoyed the great reputation of a shinise. At the same time, it faced a changing business environment in which gift giving was becoming less common, reducing demand for YMY's expensive and fine products. Each generation encountered different challenges. Along with it came the tensions among growth, stability, risk-taking, and sustainability. How could the leaders ensure the survival and sustainability of the company?