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World Wildlife Fund US
World Wildlife Fund US is a leading international conservation nonprofit that operates within a global network of WWF organizations. This case examines WWF US's strategy to achieve its mission of protecting natural wildlife and resources. In contrast to traditional approaches in which WWF country programs operated relatively independently, the new strategy involves integrating WWF US more fully within the global WWF network, and fostering longer term, trust-based relationships among all partner organizations toward their shared conservation goals. The case highlights the Tesso Nilo conservation project, which brought together various WWF partners to stop illegal logging in Sumatra, and revive its wildlife environment to illustrate a network approach within a global multisite nonprofit. -
Mattel's Long Hot Summer
In the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. -
Innovation at HP: The Role of the Innovation Program Office (IPO)
This case describes the work of the Innovation Program Office (IPO) within the Personal Systems Group (PSG) at technology company Hewlett-Packard (HP). It shows how this group solicits, qualifies and develops ideas for new products and services. -
AREVA T&D
The case explores the rapid and highly effective turnaround at AREVA's transmission and distribution (T&D) business by focusing on the division's operations. The division was struggling in 2004 when newly-appointed CEO Philippe Guillemot and his team improved performance substantially by focusing on four levers - industrial footprint realignment, competitive sourcing, process efficiency, and a competitive product offering. In 2008, the case challenges students to identify the best path forward. How can the progress achieved from 2004-2007 be sustained? AREVA T&D hopes to surpass ABB and Siemens in sales and profitability by focusing on superior product offerings, through "customer intimacy" (e.g., involving customers in new product development), and developing a reputation for environmentally-friendly behavior. What is the role of operations management in this context? -
Brigham and Women's Hospital: Shapiro Cardiovascular Center
Considers the situation facing Gary Gottlieb, president of Brigham and Women's Hospital (BWH), prior to the opening of BWH's integrated cardiovascular center. This case allows students to develop an appreciation of the strategic, financial, organizational, clinical, and physical aspects of integrating health care delivery around specific categories of disease. It provides an opportunity to evaluate BWH's approach to integration along all of these dimensions and to identify the nature of the tradeoffs that hospitals--specifically, academic medical centers--face as they attempt to create disease-specific models of integrated care. Finally, students have the opportunity to evaluate the degree to which integrated models of care can be developed within academic medical centers. -
International Carbon Finance and EcoSecurities
In late 2007, EcoSecurities had to decide whether to undertake a new Clean Development Mechanism (CDM) project in China. EcoSecurities was an aggregator of carbon credits and also invested directly in projects that produced carbon credits. Governments and firms required to cut their greenhouse gas emissions under the Kyoto Protocol could use carbon credits to fulfill part of their compliance obligations. As demand for UN-issued carbon credits rose, the UN approval process had become increasingly burdensome. The Ventilation Air Methane Project was an opportunity to break into a new sector with large potential, and the economics and risks of the project needed to be assessed. -
International Carbon Finance and EcoSecurities, Spreadsheet Supplement
Spreadsheet Supplement for case 208151 -
Patient Flow at Brigham and Women's Hospital (B)
The B Case is an email from the ED Director. He clarifies where the process deviations occurred. -
Taking Human Resources Seriously in Minneapolis
Pat Pratt Cook joins Minneapolis Public Schools (MPS) as the Chief Human Resource Officer after the Superintendent Dr. Bill Green convinces her that HR will take on a more strategic role in the District. Pratt Cook arrives to find an HR department dramatically affected by recent budget cuts and limited by a bureaucratic culture focused on the basic employment transactions. Furthermore, the MPS is in the middle of contentious teachers' contract negotiations,and Pratt Cook is expected to take a leading role. The MPS negotiating team secures a school-based hiring program, called "interview and select," and District administrators work with union leaders to implement the program. A new, collaborative union president is elected andPat Cook looks forward to better working relationships. However, with each success, Pratt Cook finds that new challenges emerge. -
Patient Flow at Brigham and Women's Hospital (A)
Brigham and Women's Hospital challenged a team of physicians to improve patient flow from the Emergency Department to Intensive Care Units (ICUs). One of the team members, Selwyn Rogers, Director of the Surgical Intensive Care Unit (SICU) at Brigham and Women's Hospital, encountered workarounds by two physicians attempting to transfer their patients to the SICU because the other ICUs were full. Reflecting on the wasted effort and confusion caused by the workarounds, Rogers sent an email outlining the situation to the team. His email generated a negative backlash and chain of defensive emails from involved staff who felt criticized. -
Corruption at Siemens (A)
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Corruption at Siemens (B)
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Corruption at Siemens (C)
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Corruption at Siemens (D)
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Professors Sven Larson and Kenneth Carpenter (A)
Professor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. -
Professors Sven Larson and Kenneth Carpenter (B)
Professor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. -
Professors Sven Larson and Kenneth Carpenter (C)
Professor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. -
Professors Sven Larson and Kenneth Carpenter (D)
Prof. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. -
Professors Sven Larson and Kenneth Carpenter (E)
Prof. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. -
Danone V Wahaha (A): Who is Having the Last Laugh?
In April 2007, Zong Qinghou, founder of Hangzhou Wahaha Group and chairman of all its joint ventures formed with Danone, divulges details about Danone's plan to buy a 51% interest in Wahaha's non-joint venture subsidiaries and related entities that are owned or managed by Zong's family interests. The disclosure of what is supposed to be a trade secret sparks off a series of public accusations, followed by lawsuits by each partner against the other. On the one hand, Danone indignantly retorts that its takeover plan is grounded in a breach of its contractual interest by Zong. Danone alleges that Zong has been making many of the same products as the joint ventures have under the same "Wahaha" trademark through a parallel network of production facilities that he or his family own or manage. He also uses the joint ventures' distribution channels for selling them. On the other hand, Zong argues that the "Wahaha" trademark has never officially been transferred to the joint ventures and complains of Danone's lack of effort throughout. He also accuses Danone of attempting to monopolise China's beverage market by driving out national brands like Wahaha, which are part of China's cultural heritage and thus are the heart and soul of Chinese people. As a way of protesting, Zong resigns from his post as chairman at the joint ventures. Danone then appoints Emmanuel Faber, chairman of Danone Asia Pacific, as the new chairman, but the legitimacy of this appointment is denied by Wahaha. This case illustrates the conflicts in interests, practices and cultural values that foreign investors may encounter with their local partners when doing business in China. It also examines the dynamics of revenue sharing, control rights and contract enforcement between foreign and local partners.