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  • Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer, Spreadsheet

    Spreadsheet supplement for case 505-056.
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  • UAL, 2004: Pulling Out of Bankruptcy

    UAL is a large air transportation company with roots that go back to the 1920s. As a legacy carrier, going back to before the 1978 deregulation of air transportation markets, United Airlines is burdened with cost structures that make it difficult to compete with newer competitors. In addition, UAL has the burden of $7.6 billion in unfunded pension obligations and $2 billion in unfunded retiree health obligations. In June 2004, UAL is still operating under Chapter 11 bankruptcy protection, which began December 2002. It has needed extensions of the exclusivity period from the bankruptcy court. UAL's plan of reorganization is predicated on receiving $1.8 billion in loan guarantees from the Air Transport Stabilization Board (ATSB). But its request for loan guarantees from the ATSB was recently rejected. The company must decide what to do next and how to emerge from bankruptcy.
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  • L. Londell McMillan (A)

    On the plane back to New York City, L. Londell McMillan focused on the music on his headphones, the latest offering from his friend and long-time client, Prince Rogers Nelson--the artist known as "Prince." McMillan and Prince had spent several days contemplating a strategy for the release of Musicology, Prince's newest album-length recording. As McMillan reflected on their discussions, the infectious music on his headphones underscored the enormous commercial potential of this project. To realize the full value of that potential, however, McMillan would have to work with Prince to craft and execute a carefully developed plan to market and distribute the album.
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  • Mahindra & Mahindra: Creating Scorpio

    Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In particular: To what extent does it make sense to expand overseas vs. entrenching itself within the home market--India?
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  • Strategic Alliances That Work: Should You Build a Strategic Alliance?

    This note is part of a series entitled Strategic Alliances That Work. It provides guidelines to determine whether an alliance is an appropriate vehicle to pursue business objectives. Specifically, it covers areas such as the strategic rationale for the alliance, the identification of competence and resource gaps in relation to strategic objectives, and a firm's readiness to enter a collaborative arrangement. Related cases Strategic Alliances That Work: Selecting the Right Partner, Strategic Alliances That Work: Negotiating and Designing an Alliance and Strategic Alliances That Work: Implementing Winning Conditions, products 9B05M023, 9B05M024 and 9B05M025 are also available.
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  • Strategic Alliances That Work: Selecting the Right Partner

    This note is part of a series entitled Strategic Alliances That Work. Key factors to consider during the selection process are the overall strategic fit between potential partners, the complementarities of each organization's strengths, weaknesses and operational practices, the sustainability of the relationship, consideration of how partner cultures may clash or complement one another, the degree of commitment to the partnership, and finally, the personal chemistry between both companies' management. Related cases Strategic Alliances That Work: Should You Build A Strategic Alliance?, Strategic Alliances That Work: Negotiating and Designing an Alliance and Strategic Alliances That Work: Implementing Winning Conditions, products 9B05M022, 9B05M024 and 9B05M025.
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  • Strategic Alliances That Work: Implementing Winning Conditions

    This note is part of a series entitled Strategic Alliances That Work. All the strategic analysis, negotiation, and implementation planning of a strategic alliance aims for the day the alliance can be formally launched. While much of the details depend on the specific nature of the agreement, there exist common practices that will take you far down the path of successful alliance management. These include laying a positive foundation with the right team and establishing productive linkages across both organizations. It also includes dedicated focus on building trusted relationships in the early days and structuring alliance activities for some early successes. Alliances usually define success in terms of financial returns; but when the honeymoon is over, enduring and sustainable benefits will be more easily achieved through additional emphasis on effective communications, constructive conflict resolution and continuous organizational learning - elements that support a productive relationship over time.
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  • Forest of Flowers

    The account manager at the Business Development Bank of Canada must determine whether he will approve a loan to Forest of Flowers, a long-time client of the bank. The company had requested a long-term loan to finance the opening of two additional retail locations and was relying on the bank to finance plans for its expansion.
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  • Capital Coast Health Limited: Being a Good Employer in the Midst of Change (A)

    Capital Coast Health Limited is a public healthcare facility in central New Zealand. The new chief executive is confronted with serious internal problems and a persistent annual financial deficit that has been with the organization since its inception. Working in an uncertain and rapidly changing healthcare environment and constrained by government regulations, the chief executive officer must find a way to deliver quality care to the community and at the same time, motivate a large team of professionals who were already weary after years of change. The supplement "Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B)", product 905M10 looks at one of the policies the chief executive officer must focus on.
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  • Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B)

    The new chief executive officer of Capital Coast Health Limited, a government funded healthcare provider, has made many changes and succeeded in substantially reducing the financial deficit in his first year and a half. However, there were still a number of pressing concerns that needed to be addressed. The governing board of Capital Coast Health Limited has requested information about the Equal Employment Opportunity policies and practices in the organization. The request serves as a reminder to the CEO that internal issues should be a priority in the future. This is a supplement to Capital Coast Health Limited: Being a Good Employer in the Midst of Change (A), product 905M09.
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  • Arla and MD Foods--The Merger Decision (B)

    An abstract is not available for this product.
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  • Shimla Dairy Products Private Ltd., India: Poised for Growth?

    The technical director of Shimla Dairy Products, a government-licensed food manufacturer, has spent time working in the cheese industry in Australia. He has returned to India with new skills and ideas to share with the company. Cheese is a fairly new product in India and he must decide how best to take advantage of the growth potential in the Indian cheese market. He must consider issues of marketing, branding, production processes, operations, and customer focus.
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  • Avaya (A): How to Go to Market?

    For three years after its spin off from Lucent in late 2000, Avaya struggled with how best to structure its go-to-market organization. Chronicles Avaya's repeated attempts to create an effective go-to-market structure. Ends in late 2003, when Don Peterson, the CEO, must choose between four final options.
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  • Dear Herb

    This case consists of a letter to Herb Kelleher, chairman of Southwest Airlines requesting his comments on a pair of first-hand experiences on Southwest Airlines and JetBlue Airways flights.
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  • Arcelik Home Appliances: International Expansion Strategy

    The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other businesses within Turkey. Details Arcelik's position within various markets and relevant features of the home appliances industry.
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  • InfoVision (B): TI:GER Program Assessment

    Supplements the (A) case.
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  • Tots R Us

    Presents an overview of many issues associated with cost accounting and control.
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  • Nordstrom: The Turnaround

    After a period of turbulence, the fourth generation of Nordstroms are in control of the $7.1 billion apparel retailer. They have instituted a number of changes in buying and IT that have turned the business around. What can they do to ensure future growth?
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  • Fundacion Comunitaria Oaxaca (FCO)

    Describes the story of one of the first geographically focused foundations in Mexico, which was created by a group of international foundations (Rockefeller Foundation, International Youth Foundation, Ford Foundation, MacArthur Foundation, and Kellogg Foundation), and later joined by renowned businessmen and social leaders from Oaxaca, to respond to the social conflicts in the southern region of the country (i.e., Chiapas). FCO's experience offers an interesting view of cross-sector interactions between the business and social communities and of the strategic change from supporting rather isolated projects with limited interactions among actors to focusing on specific locations, explicitly promoting collaboration networks and social capital creation.
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  • LOGITECH: LEARNING FROM CUSTOMERS TO DESIGN A NEW PRODUCT

    In 2005 Logitech launched a new and improved cordless presenter which was the next generation product of its presentation device line. The entire process to launch was unusual for Logitech as the following factors took place: a Director of Engineering played a key marketing role, a new method of customer feedback and research was used to decide on product features and the entire project was outsourced to a firm in Taiwan - which was a first for this product unit. The case goes over the issues and challenges that were faced along the way and how marketing and engineering had to work together in an unusual pairing in order to get to a successful product launch.
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