個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • SuperRare: Turning an NFT Marketplace into a DAO

    In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to provide a marketplace for fine art NFTs. However, after experiencing rapid growth in late 2020 and early 2021, they believed it was time to transition control of the platform's governance, curation, and strategic direction to the SuperRare community. Under the DAO, the platform's revenue would shift from SuperRare's balance sheet to a community treasury. Breaking new ground for startups, the founders have a difficult set of choices. They could immediately transform SuperRare into a DAO, pursue a tapered option in which the revenue gradually transitioned to the community treasury, or stay the course as a private company. They considered which option was the best for SuperRare and its community of artists and collectors as well as the SuperRare investors and team.
    詳細資料
  • The Four-Step Process for Redesigning Work

    Fear of failure weighs heavily on many leaders tasked with managing new workplace expectations. Tackling uncertainties begins by seeing these challenges not simply as binary judgments (office or home; full time or part time) but as the impetus to give work a structural overhaul. Leaders are redesigning work by moving through four steps: understanding people, networks, and jobs; reimagining how work gets done; modeling and testing redesign ideas against core principles; and taking action widely.
    詳細資料
  • Multinationals Need Closer Ties as Globalization Retreats

    Researchers studied eight multinational firms to learn what makes some companies better able to deal with a host country's hostility than others. They found that firms operating in foreign countries through a joint venture with local companies tended to rely too much on their partners to relate to stakeholders and missed early warning signs of hostile government actions. In comparison, companies that operated through directly controlled subsidiaries had better intelligence and better outcomes.
    詳細資料
  • Hyper Island: A Creative Business School's Disruptive Maneuvers to Hold its Ground in the Education Landscape (A)

    Set in two parts the case documents the manoeuvres of a creative digital business school, Hyper Island (HI). Part A is set in December 2019 and narrates the biased decisions HI to pursue a flawed business model. The case is discussed from the perspective of Melanie Cook, the Asia-Pacific Managing Director of HI in Singapore. Cook played a key role in HI's strategy team. In 2017, HI launched a consulting service to design and deliver bespoke learning journeys for its corporate clients to generate more revenue and create a unique competitive advantage. Since it overlooked the potential pitfalls due to prolonged sales cycles and resultant costs, HI landed in financial troubles. Cook and her team faced the dilemma of abandoning the consultancy business model and switching to a new business model that would shorten the sales cycle, slash costs, and bring in more revenue. Part B of the case documents how pivoting to a productized business model helped HI gain revenue growth and improve its bottom line. While the course correction saved HI from imminent financial failure, new challenges emerged. Cook had to find means of keeping the employees engaged and securing their buy-in to drive the productized business model.
    詳細資料
  • Hyper Island: A Creative Business School's Disruptive Maneuvers to Hold its Ground in the Education Landscape (B)

    Set in two parts the case documents the manoeuvres of a creative digital business school, Hyper Island (HI). Part A is set in December 2019 and narrates the biased decisions HI to pursue a flawed business model. The case is discussed from the perspective of Melanie Cook, the Asia-Pacific Managing Director of HI in Singapore. Cook played a key role in HI's strategy team. In 2017, HI launched a consulting service to design and deliver bespoke learning journeys for its corporate clients to generate more revenue and create a unique competitive advantage. Since it overlooked the potential pitfalls due to prolonged sales cycles and resultant costs, HI landed in financial troubles. Cook and her team faced the dilemma of abandoning the consultancy business model and switching to a new business model that would shorten the sales cycle, slash costs, and bring in more revenue. Part B of the case documents how pivoting to a productized business model helped HI gain revenue growth and improve its bottom line. While the course correction saved HI from imminent financial failure, new challenges emerged. Cook had to find means of keeping the employees engaged and securing their buy-in to drive the productized business model.
    詳細資料
  • Jackie Hu: Launching into Leadership (A)

    詳細資料
  • Rocket Learning: Evidence in Action

    Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT's Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a randomized controlled trial (RCT), the gold standard of impact evidence. Rocket Learning used classroom WhatsApp groups to provide parents access to byte-sized learning activities to help their children prepare for school. Since its launch in June 2020, Rocket Learning had reached over 50,000 low-income children in three states of India, in partnership with district and state governments. Though encouraged by the positive feedback from parents and teachers, the co-founders did not yet have evidence that Rocket Learning improved educational outcomes for early learners. They were elated to get the offer for a RCT in October 2020 but wondered whether the timing was right for the trial. After all, Rocket Learning was only five months old. Were the founders ready to do a largescale, rigorous evaluation and share the results publicly? If the results were negative, would it impact scaling? The founding team did not have much time in hand to decide.
    詳細資料
  • Sian Flowers: Fresher by Sea?

    The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its distributors used international air cargo to transport them to Amsterdam, where they were sold at auction or trucked to markets across Europe. The Covid-19 pandemic caused huge increases in the cost of shipping, so Sian launched experiments to ship roses by ocean using refrigerated containers. Chris Kulei, the Executive Director, was interested in not only the potential costs savings, but whether he could also market the reduced carbon footprint.
    詳細資料
  • Broadway Angels (2022)

    In late June of 2022, Sonja Perkins, co-founder of Broadway Angels, contemplated the group's future. She and her co-founders, Jennifer Fonstad, and Magdalena Yesil, started the group to gather together the most successful and powerful women in venture capital and technology with the mission to build a powerful network, showcase top female talent, inspire more women to enter VC and entrepreneurship, and make great investments. Overall, she was pleased with their progress toward their mission but still felt that gender equity in VC was slow to happen. She considered several different ways the group could expand its impact.
    詳細資料
  • Altos Ventures (A)

    In December 2012, Altos Ventures General Partners Han Kim, Anthony Lee, and Ho Nam met to discuss the future of the firm. Altos had already adjusted its strategy multiple times. It began as a U.S.-focused venture capital investor whose first two funds were backed by a sole limited partner, a South Korean financial conglomerate. In late 2001, the partners made their first transformative decision, raising a fund from traditional institutional LPs to focus on bootstrapped technology companies. In 2008, Altos again refined its strategy, this time to fund similar capital-efficient companies but with more "explosive growth" potential. Now, in 2012, the firm was running out of capital and did not have the realized track record to raise another traditional institutional fund. They considered two options: raise a South Korea-focused VC fund or offer more co-investment opportunities to LPs through a "mini" fund. What should Altos do to stay afloat?
    詳細資料
  • Altos Ventures (B)

    In December 2021, Han Kim, Anthony Lee, and Ho Nam reflected on how far they had come since 2012. This B case provides an update on Altos Ventures' decision-making and performance since the events presented in the A case.
    詳細資料
  • Rupeek Fintech: Monetizing Gold, the Smart Way

    The case highlights the journey of a digital gold loan start-up which offers low interest rates, doorstep service, speedy documentation, locker and quick gold withdrawal features to customers looking for a gold loan. This enables the customers to eliminate the fear of social stigma associated with gold loans and complete the formalities from the comfort of their home. The case also talks about the nature of the organized and unorganized gold loan markets. It stresses the relevance of a secure, guaranteed and affordable gold loan structure in a market where interest rates are skyrocketing and customers can easily wind up with unsustainable levels of debt, especially in unorganised gold loan markets.
    詳細資料
  • Zuora in 2022: Accelerating Growth

    On April 12, 2018, Zuora listed on NYSE under the ticker symbol ZUO, becoming a publicly traded company at a valuation of $1.4 billion. The software company had achieved fast growth in the rapidly expanding subscription economy-and was poised to differentiate itself from the pack by serving both incumbents and disruptors. A subscription company itself, Zuora provided the billing products fueling the rapid growth of the subscription economy. The path ahead meant facing the challenge of innovating to meet an increasingly complex customer base, and rapidly growing companies like Zoom. But sustaining existing customer relationships-in addition to acquiring new customers-was critical for every SaaS company, and Zuora was no exception. The growth leading to the IPO was a clear indicator of the value Zuora's software products provided to customers. How would Zuora differentiate itself from competitors and enhance its subscription business model, but also retain long-time customers by easing the integration of new offerings with legacy enterprise resource planning applications? This ability to compete, to differentiate, and to continue to drive customer success meant it was time for a new blueprint for Zuora's next steps.
    詳細資料
  • Autodesk 2022: A Future Delivered?

    Autodesk's new CEO launched three strategic initiatives that would transform the company into a global leader in software products and services for architecture, engineering, and construction. The company would be a customer-centric organization, with the new technologies and apps its customers demanded. How would the company meet the challenge of customer expectations-and their fears about shifting to cloud-native solutions? After all, different customer segments were likely to have distinctly different expectations-but delighting customers with next-generation cloud solutions would power their operations, as well as Autodesk's growth. At the same time, how would Autodesk balance old and new products, and make the transition seamless? This would involve an internal cultural shift, as engineers generally preferred to write new code, and take on new challenges, vs. leveraging existing code. But shared services-in which teams leveraged common, existing services to save time, ensure quality, and move fast-were critical to development the new platforms. As the Autodesk CEO commented, "Perceptions change lightning fast, but it takes a lot longer for people to change."
    詳細資料
  • Apple's Custom Chips: A Genius Decision?

    Within a decade, Apple twice changed its mind about where the boundaries of the firm should lie. In 2010 the company introduced an Apple-designed custom "system on a chip" (SoC) for its iPhone and iPad products, which replaced non-customized Samsung chips. Then in 2020, Apple announced that it would end its 15-year partnership with Intel and begin designing the microprocessors inside its new Mac computers. This was the second time Apple had switched microprocessors in its computers. From 1994 to 2005, Apple computers ran on IBM PowerPC microprocessors, which were incompatible with the dominant Intel x86 chip architecture. At the time, Apple had only a 4 percent share of the personal computer market. In 2005, the company announced it would switch its Mac computers to Intel chips to take advantage of Intel's industry-standard architecture and superior product roadmap, which would enable Apple to build the products it envisioned. In November 2020, Apple unveiled three Mac computers that used its new custom M1 processor. Apple's custom chip contained numerous special-purpose accelerators that enabled performance and capabilities not accessible with off-the-shelf chips. As it did when it switched to Intel microprocessors, Apple provided software emulation technology that enabled existing Intel-based apps to run on the new Macs until they were updated to work with the new Apple chips. Huawei and Samsung had developed custom SoCs for their smartphones, but no other personal computer company followed Apple's path.
    詳細資料
  • Dump Traditional Reviews to Better Measure Performance

    The traditional performance management process does not provide good data and inspire employees to perform better. We need to move on to a new way of measuring and accelerating performance. The first step to a better system is to remove the common practices that cause so much strife: no mandated goals, complicated rating approaches, or strictly annual performance conversations. We also need to stop collecting and using unreliable, stale data to inform downstream talent decisions.
    詳細資料
  • dotin: Color me a talent!

    dotin.in was a technology start-up founded by Ganesh Iyer in California, a spin-off from a product venture incubated by Cisco Systems created to solve the attraction and retention of talent. Leveraging their understanding of artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) techniques, dotin incorporated the motivation science developed from the Color Munsell Theory. The insights of individual motivations are assessed through a quick 60-second color preference assessment based on Holland's vocational personality type, Gardner's multiple intelligence theory, and the Color Munsell System. It also incorporated an assessment of learning style to develop individual fit reports for specific job roles. dotin then based their report of fit based on a standard job competency dictionary of ONET taxonomy. The patented product was proposed as an end-to-end solution for talent management. dotin appealed to the recruiter community by providing a large database of potential candidates comprising passive job seekers. This database was developed by accessing and stitching together applicant information from multiple data sources, compliant with data privacy norms and laws. Recruiters could then connect with these passive applicants and invite them for specific job opportunities. If the applicant evinced interest, they responded to a one-minute color motivation patented assessment. The emerging analysis delivered a comprehensive functional (skill) fit, motivation and behavior, and preferred learning style. The resulting report offered insights to recruiters who hire internal and external talent. By assessing the fit and suitability for future roles, organizations could make informed data-based decisions on the potential capability of their talent and succession pipelines. The dotin assessment suggests appropriate development interventions to develop future leaders based on individual learning styles and motivation.
    詳細資料
  • Akshaya Patra: The Covid-19 Pandemic and Thereafter

    The Akshaya Patra Foundation (TAPF) is a Non-Governmental Organization (NGO) headquartered in Bengaluru, India. It was founded by ISKON (religious foundation) in the year 2000 and runs the world's largest school meal program that was serving 1.8 Million children every day in 2019. In March 2020, however, as the COVID-19 pandemic struck India, the schools were shut and hence the mid-day meals were stopped. This gave rise to not only a new challenge of still continuing to feed the underprivileged children but also gave rise to different needs such as relief feeding for poor families and migrant workers. The foundation has a mission is to feed five million children every day in the near future and are challenged in not only how to scale up but also how to sustain their operations and growth (both in terms of capital expenditure and operating expenditure), specially considering that the government subsidisation of their meals (as a fraction of the total cost per meal) is only reducing.
    詳細資料
  • Metaverse Seoul

    In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul's mayor's office. The team aimed to gain insights as they worked towards building a broad, immersive, online government platform. They'd invited citizen feedback in many ways, including via a virtual mailbox and bulletin board placed prominently around the corner from where an avatar of the mayor could greet visitors and preside over gatherings. Now, public comments were coming in and the team had to decide what to make of them.
    詳細資料
  • Gilead Sciences: Developing a Biopharmaceutical Pipeline Through M&A, Spreadsheet Supplement

    Spreadsheet supplement to case 622075
    詳細資料