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  • Nissan Motor Co. Ltd.--2002

    Carlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series of major challenges in the global marketplace.
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  • Restructuring the U.S. Steel Industry

    Focuses on the competitive decline of the integrated steel producers in the United States from 1970 to 2002. Issues include: Should the U.S. government impose tariffs to try to protect the industry? What should labor unions do, if anything, to protect jobs and wage rates of employees in failing companies?
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  • Krispy Kreme Doughnuts

    Krispy Kreme is a rapidly growing firm with a business model that has excited Wall Street.
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  • KnowledgeNet (A)

    Describes the internal reporting package for a rapidly growing company in the e-learning industry. Management must analyze the data in the package and decide what actions to take. They must also decide what to communicate to the board of directors. Contains a description of the company and a copy of the reporting package.
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  • KnowledgeNet (B)

    Supplements the (A) case.
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  • Administrative Data Project (A)

    Encourages analysis of the implementation of a large technical infrastructure and process transformation project within a university setting. Enables an instructor to teach change management, leadership, and technical project management skills.
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  • Administrative Data Project (B)

    Supplements the (A) case.
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  • Administrative Data Project (C)

    Supplements the (A) case.
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  • Krispy Kreme Doughnuts, Spreadsheet Supplement

    Spreadsheet Supplement for case 103018.
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  • Aspen Aerogels

    Describes a newly formed manufacturer of insulation materials. The company has developed and patented a new insulation material that can be used in a wide range of markets. Capital must be raised to finance building a manufacturing facility and fund early market penetration.
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  • Gary Rodkin at Pepsi-Cola North America (A)

    After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment, this case also provides an opportunity to examine effective leadership, reorganization, and brand management in the context of the beverage industry.
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  • United Parcel Service's IPO

    Examines the valuation of United Parcel Service (UPS) at the time of its IPO in mid-1999. Offers students the opportunity to assess UPS's current performance relative to its major competitor, Federal Express (FedEx), and to judge whether that performance is sustainable. Students then make projections of UPS's future earnings performance, estimate on IPO price, and assess the reasonableness of their estimate compared to the valuation of FedEx and best-in-class leaders.
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  • United Parcel Service's IPO, Spreadsheet Supplement

    Spreadsheet supplement for case 103015.
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  • Wipro Technologies Europe (B)

    Vivek Paul was hired to run the IT division of a global company that originally sold cooking oil. Paul was brought on board to develop Wipro Technologies into a leading provider of software services to the world's largest corporations. He was a native of India, yet was educated and had worked in the United States for many years. Paul faced a number of challenges in achieving this goal. His most immediate challenge was attracting, developing, and retaining key talent. Paul needed someone at the helm who had established relationships and held credibility with the employees at Wipro Technologies' Indian operation centers. He wanted someone who knew the Indian corporate culture and who had the cross-cultural sophistication that comes from extended expatriate experience to be the director of Wipro Technologies Europe. Sudip Nandy was the perfect fit for such an assignment. This story illustrates the cultural challenges of transforming an Indian company to enhance its global effectiveness. The A case discusses some of the methods Wipro used to leverage diversity in the workforce to create competitive advantage for the firm. The B case further describes some of Nandy's ideas for business growth. In the C case, Nandy reviews more strategies and updates the business situation to late 2002. The Wipro series illustrates the importance of national culture and ethnicity issues to everything a large corporation does--including its own culture of origin, the cultures of its potential customers, and the cultures of its employees. The cases lend themselves well to the unfolding of the Hofstede cultural model during class.
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  • Wipro Technologies Europe (C)

    Vivek Paul was hired to run the IT division of a global company that originally sold cooking oil. Paul was brought on board to develop Wipro Technologies into a leading provider of software services to the world's largest corporations. He was a native of India, yet was educated and had worked in the United States for many years. Paul faced a number of challenges in achieving this goal. His most immediate challenge was attracting, developing, and retaining key talent. Paul needed someone at the helm who had established relationships and held credibility with the employees at Wipro Technologies' Indian operation centers. He wanted someone who knew the Indian corporate culture and who had the cross-cultural sophistication that comes from extended expatriate experience to be the director of Wipro Technologies Europe. Sudip Nandy was the perfect fit for such an assignment. This story illustrates the cultural challenges of transforming an Indian company to enhance its global effectiveness. The A case discusses some of the methods Wipro used to leverage diversity in the workforce to create competitive advantage for the firm. The B case further describes some of Nandy's ideas for business growth. In the C case Nandy reviews more strategies and updates the business situation to late 2002. The Wipro series illustrates the importance of national culture and ethnicity issues to everything a large corporation does--including its own culture of origin, the cultures of its potential customers, and the cultures of its employees. The cases lend themselves well to the unfolding of the Hofstede cultural model during class.
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  • Methods of Intellectual Property Valuation

    This note addresses the methods used in valuing intellectual property, with a particular focus on patents. The note defines intellectual property and explains its growing importance. It also describes income methods, market approaches, discounted-cash-flow methods, and option-valuation methods.
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  • Huxley Maquiladora

    A senior manager in a U.S. manufacturing firm must make a recommendation about whether to move 57 labor-intensive jobs from the existing California plant to a new facility in a Mexican maquiladora. The Mexican opportunity would require deciding the mode of entry (subcontracting, shelter operator, or wholly owned subsidiary) and location (border or interior).
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  • ING Direct Canada

    ING Direct Canada is a retail banking operation and a subsidiary of one of the top global providers of integrated financial services, ING Group of the Netherlands. ING Direct Canada needs to meet the operational demands of a growing client base, while maintaining its current staffing levels, physical space, and commitment to same-day account processing. The senior vice-president of operations must implement procedures to cope with the immediate challenges of the company's growth, as well as develop a long-term strategy. Options to consider include new technology, increased efficiencies, or relaxing the same-day processing requirements.
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  • Introduction to Stockholders' Equity, Spreadsheet Supplement

    Spreadsheet Supplement for case 103019.
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  • Introduction to Stockholders' Equity

    The stockholders' equity section of the balance sheet illustrates details of accounting for stock offerings, common stock, and preferred stock. Accounting for dividends, both cash and stock dividends, and treasury stock is covered.
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