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Building IT Infrastructure for Strategic Agility
This is an MIT Sloan Management Review article. Executives make few moves more critical than their decisions about which technology infrastructure investments will promote future strategic agility. To pinpoint best practices, three IT experts marshaled 10 years of data from 89 leading enterprises. One finding was that when companies describe their IT infrastructure capabilities as services instead of equipment (say, the provision of a fully maintained laptop computer with access to all company systems and the Internet), they do a better job of putting a value on what they are buying. Understanding the 70 IT infrastructure services that emerge consistently from the research can help executives identify which investments will make sense for which strategic business initiative. And understanding whether the contemplated initiative is supply side, internally focused, or demand side can help managers decide whether to make the infrastructure investment on a business unit level or enterprisewide. The authors find that leading companies are making regular, systematic, modular, and targeted IT infrastructure investments on the basis of overall strategic direction. If other companies can learn to recognize which IT infrastructure capabilities are needed for which kinds of initiatives, they can have some assurance that the investments they make today will serve the strategies of tomorrow. -
Beyond Selfishness
This is an MIT Sloan Management Review article. In an article written well before Enron became a euphemism for corporate irresponsibility, the authors make the case that such misdeeds, so prevalent in recent months, are symptoms of a syndrome of selfishness that has taken hold of our business institutions, our societies, and our minds. Drawing on history, literature, philosophy, and management thinking, they argue that the syndrome is built on a series of half-truths--or fabrications--each of which has driven a debilitating wedge into society. Our narrow view of ourselves as "economic man" has driven a wedge of distrust between our individual wants and our social needs. A distorted view of shareholder value has driven a wedge of disengagement between those who create economic performance and those who harvest it. Our obsession with heroic leadership has created a wedge of disconnection between leaders and everyone else. The glorification of the lean and mean organization has driven a wedge of discontinuity between short-term and long-term goals. And the convenient, widely held notion that "a rising tide lifts all boats" has ratified a wedge of disparity between the prime beneficiaries of stock-price increases and the large numbers of people disadvantaged by the corresponding actions. The authors challenge and deconstruct each of these flawed premises and offer an alternative. Real prosperity, they say, combines economic development with social generosity--and that requires a new philosophy of social and managerial engagement. -
Fresh and Wild: Growth without Losing your Soul
Surfing on the crest of various consumption trends (health, organic foods, life-styled eating, convenience...), Fresh and Wild launches in the UK a chain of rather focused stores. Should they remain a niche player or try to reach out for the "mass market"? How should they reinforce their management skills and tweak their corporate culture to fulfil their strategic ambitions. -
StreamLine - The ABC of a Merger (A): Story of the Merger
In January 2000, two British middle-tier high technology companies, Stream and Line, announce their merger agreement. On 6 May 2000, in a record period of four months one of the biggest high technology companies with a capitalized market value of more than US$84 billion is formally launched on the world stock markets. On August 1st, the company celebrates its launch with world-wide satellite links in the presence of the newly designated CEO, Roger Farrell. This series of three sequential cases recounts the story of the merger from the perspective of one of the business unit, the Sales Organization, in the UK. The first case, "The Story of a Merger" covers the period between January 2000 and August 2000. It introduces the key character of the three cases, Anne Wright, the newly appointed Sales Organization President. After describing the business and cultures of the two merging companies, it proceeds by giving an account of the two most emotionally engaging events faced by the protagonist early in her position: her introduction to the acquired company, Stream, and the process of site selection and announcement. The second case, "Building the New Organization" covers the second half of 2000. It describes the painful experience of those remaining with the unsuccessful and closing site and the journey of those moving, temporary, to the winning location. After reviewing the appointment process, it gives an account of how the company brings to life the new values of the merged company. The third case, "Bumpy Road of Transformation" gives an account of the major activities during 2001 and 2002. It opens up by going over the residual frustrations as experienced by middle managers. It then proceeds by giving an overview of the systems and initiatives launched by the global and the UK company to equip the organization to meet the challenges of the future. -
StreamLine - The ABC of a Merger (B): Building the New Organization
In January 2000, two British middle-tier high technology companies, Stream and Line, announce their merger agreement. On 6 May 2000, in a record period of four months one of the biggest high technology companies with a capitalized market value of more than US$84 billion is formally launched on the world stock markets. On August 1st, the company celebrates its launch with world-wide satellite links in the presence of the newly designated CEO, Roger Farrell. This series of three sequential cases recounts the story of the merger from the perspective of one of the business unit, the Sales Organization, in the UK. The first case, "The Story of a Merger" covers the period between January 2000 and August 2000. It introduces the key character of the three cases, Anne Wright, the newly appointed Sales Organization President. After describing the business and cultures of the two merging companies, it proceeds by giving an account of the two most emotionally engaging events faced by the protagonist early in her position: her introduction to the acquired company, Stream, and the process of site selection and announcement. The second case, "Building the New Organization" covers the second half of 2000. It describes the painful experience of those remaining with the unsuccessful and closing site and the journey of those moving, temporary, to the winning location. After reviewing the appointment process, it gives an account of how the company brings to life the new values of the merged company. The third case, "Bumpy Road of Transformation" gives an account of the major activities during 2001 and 2002. It opens up by going over the residual frustrations as experienced by middle managers. It then proceeds by giving an overview of the systems and initiatives launched by the global and the UK company to equip the organization to meet the challenges of the future. -
StreamLine - The ABC of a Merger (C): The Bumpy Road of Transformation
In January 2000, two British middle-tier high technology companies, Stream and Line, announce their merger agreement. On 6 May 2000, in a record period of four months one of the biggest high technology companies with a capitalized market value of more than US$84 billion is formally launched on the world stock markets. On August 1st, the company celebrates its launch with world-wide satellite links in the presence of the newly designated CEO, Roger Farrell. This series of three sequential cases recounts the story of the merger from the perspective of one of the business unit, the Sales Organization, in the UK. The first case, "The Story of a Merger" covers the period between January 2000 and August 2000. It introduces the key character of the three cases, Anne Wright, the newly appointed Sales Organization President. After describing the business and cultures of the two merging companies, it proceeds by giving an account of the two most emotionally engaging events faced by the protagonist early in her position: her introduction to the acquired company, Stream, and the process of site selection and announcement. The second case, "Building the New Organization" covers the second half of 2000. It describes the painful experience of those remaining with the unsuccessful and closing site and the journey of those moving, temporary, to the winning location. After reviewing the appointment process, it gives an account of how the company brings to life the new values of the merged company. The third case, "Bumpy Road of Transformation" gives an account of the major activities during 2001 and 2002. It opens up by going over the residual frustrations as experienced by middle managers. It then proceeds by giving an overview of the systems and initiatives launched by the global and the UK company to equip the organization to meet the challenges of the future. -
Dimensional Fund Advisors, 2002
Dimensional Fund Advisors (DFA) is an investment management firm that prides itself on basing its investment strategies on sound academic research. Many of the best-known finance research papers of the past two decades (especially those by Eugene Fama and Kenneth French, who work closely with DFA) have led to DFA investment strategies. DFA began as a small-stock fund, attempting to take advantage of the "size affect" (excess performance of small stocks) that had been discovered by a number of academic researchers. Later, DFA added "value" strategies to its mix of offerings. After academic research documented superior performance by value stocks in a multitude of countries, DFA began to create a variety of international value-stock and small-stock investment funds. The company was highly successful, despite missing out on the great 1990s growth-stock boom. DFA's assets under management grew from $8 billion to $40 billion between 1991 and 2002. With value stocks having performed well in the first two years of the new decade, DFA is experiencing continued growth of its investor base and is now seeking new areas in which it can add value for investors while continuing to claim to have no special "stock-picking" ability. -
Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)
Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture mechanisms such as Web pages and digitized manuals and such informal ones as storytelling. The former are much easier to get funded and to implement than the latter, but chief knowledge architect Jeanne Holm is concerned that technology cannot solve some of the most difficult issues she faces. This case focuses more on managing the tacit knowledge held in the heads of scientists and experienced project managers than on the information technology that Holm has put in place. The switch from expensive but infrequent Mars missions to 2 missions every 26 months propelled a number of junior managers into positions of responsibility and decision making for which they had inadequate experience. In the face of increasingly tight budgets, Holm must decide what kinds of knowledge management initiatives to back--and how to encourage the cultural change that is needed in the organization. -
Multinationals as Global Intermediaries
Presents a conceptual framework of the circumstances when multinationals attempt to create, or face difficulty creating, value in cross-border commerce. Particular attention is paid to the role of multinationals as intermediaries in international transactions where the existence of traditional market intermediaries is absent. -
Controversies of Progress: The Human Genome
The case lays out the controversies surrounding the human genome project. The ability to generate any individual's genetic profile raises important legal, social, and ethical questions. How should these issues be addressed and how can the rights of the individual be protected? This case can be used to portray problems in the biotechnology industry, confidentiality in the health care industry, as well as the progress of technology and the ability of the present legal and medical system to deal with it. -
Hawaii Best, Inc. (A)
Hawaii Best, Inc. is a company with lackluster performance and a variety of issues requiring management attention. -
X-IT and Kidde (A)
Involves a start-up, X-IT Products LLC, whose founders had designed an innovative, lightweight, and easy-to-use--yet strong--escape ladder. After X-IT had filed a patent application for the ladder in the United States, X-IT was approached by Kidde PLC, one of the largest vendors of fire protection products in the world. Negotiations to license X-IT's invention or to buy X-IT ensued. The parties entered into a confidentiality agreement, which gave Kidde's patent counsel access to X-IT's confidential patent application for the narrow purpose of reporting to Kidde whether the patent claims were weak or strong. After the X-IT founders saw Kidde representatives displaying a ladder at a major trade show that was almost identical to X-IT's ladder, X-IT's CEO had to decide what to do next. Although suing Kidde for violating the confidentiality agreement was an option, X-IT barely had sufficient cash to fill orders, not to mention pay attorney fees. -
Fannie and Freddie and FInancing the American Dream
This case presents a short hisotry of mortgage finance in the United States and the two government-sponsored enterprises that dominate the market. Recent debates about their current and future roles are discussed. -
Risk Analysis for Merck and Company: Product KL-798
This case builds on the case "Merck & Company: Product KL-798" by providing market uncertainties for the drug (drug quality, the presence of a competitor, market growth, and the time to the drug's release). Details and spreadsheets are provided for the calculation of net present values for the scenarios. There is an additional challenge of how to treat the several downstream decisions (using OptQuest, for example) and how to value the license opportunity. -
Constructing an e-Supply Chain at Eastman Chemical Co.
Craig Knight, Asia Pacific digital business and customer services manager of Eastman Chemical Co., was given a mandate to sell Eastman's philosophy for an integrated electronic supply chain, otherwise known as the Integrated System Solution (ISS), to its business partners in the region and to encourage adoption. Having invested in a state-of-the-art technical architecture that would support interconnectivity with all parties along the supply chain, Eastman was keen to realize the full benefits to be gained from an integrated e-supply chain on a global scale. Following numerous rounds of discussion with key business partners in the Asia Pacific region, some progress had been made. Nagase & Co. Ltd. of Japan had agreed to adopt ISS connections with Eastman, but had some reservations regarding the extent of integration. Although the benefits of integration were proven, suppliers, customers, distributors, and other interested parties were faced with numerous limitations and considerations that would have significant implications on their established business processes and even the shaping of their corporate strategy. Adoption was not a simple choice. Knight understood these shortcomings and was making every effort to ease the adoption process by identifying to Nagase and other business partners the longer term benefits of applying XML technology to their businesses. -
Risk Analysis for Merck and Company: Product KL-798, Student Spreadsheet
Spreadsheet supplement for case UV0365. -
Valuing Cash Flows in an International Context
Addresses the question of how to value cash flows in an international context. Focuses on entrepreneurial ventures, but its content applies to finance issues that arise in established multinational enterprises. Addresses cash flows, discount rates, country risk premium, projecting future exchange rates, and other issues. Also contains an extensive example of a software company that exports services to other countries. -
Cardinal Health (A): The Medicine Shoppe Acquisition
Robert Walter, the founder and CEO of Cardinal Health, a pharmaceutical distributor, is contemplating the purchase of Medicine Shoppe, a chain of apothecaries. The purchase might be construed as competition against his own drugstore customers. But one of its many advantages is the window it provides on the turbulent outside environment, with consolidation of his customers and managed care pressure on the pharmaceutical industry. -
Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand
Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from becoming profitable. The manufacturing process involves six different operations located in California, Pakistan, and Mexico. The first dilemma requires downsizing the capacity until the demand grows. Increasing capacity in the future requires consideration of the time lags, costs, and incremental units of added capacity inherent in each of the six processes. Given the uncertainty of accurate sales forecasts as the company carries out new marketing initiatives, the manufacturing organization has been challenged to create a capacity plan to meet demand while lowering its fixed costs. -
Transformation at the IRS
Describes the service transformation occurring at the U.S. Internal Revenue Service. Plagued by a history of poor service, enormous complexity, and an insular employee base, the 100,000-person organization grapples with a turnaround process that attempts to change virtually every aspect of the organization, including IT systems, This case includes information regarding share services organizational structure, organizational culture, and customer service. This case includes information regarding shared services.