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Set in May 2000, these cases reflect the separate perspectives of the CEOs as they approach the negotiations of TSE International to acquire Yeats Valves. The task for the student is to complete a valuation analysis of the target and buyer, and to negotiate a price and exchange ratio with the counterparty. Each case contains a financial forecast only for that side; therefore an important element in the negotiation is to obtain the private information of the other side, analyze it, and successfully negotiate terms of acquisition. The cases are relatively simple, and are offered as a first exercise in the valuation of the firm and negotiation of an acquisition.

You can choose from 4 key strategies to systematically create and master new markets. Path 1 is to start from a blank slate with unknown customers and unknown products. This is the most exciting path to take, but the most formidable and riskiest; Path 2 is to deliver new products to known customers; Path 3 takes known products to unknown customers; and Path 4 is building a new market with known customers and known products--usually results in product line extensions and runs the risk that you will become defined by your knowledge. The opportunity to create and dominate a new market offers the prospect of working without competition and with increased margins. However, the firm must choose the path that leverages its knowledge. It is important to remember that the product is not just the device or service, but also the delivery process, customer interfaces, and support systems. Examples from FedEx, AT&T, GlaxoSmithKline and other companies illustrate the pitfalls and advantages of each of the 4 paths to new market strategies.

Many managers have adopted a balanced scorecard approach to measuring performance. But "balance" implies that all measures are equally important in all settings. The authors endorse the multimeasure approach, but challenge the idea that all measures are equally important regardless of the product-market strategy adopted. Results of a survey of more than 200 businesses support this position. The most successful performers emphasized the measures and perspectives (customer, internal business, innovation and growth, financial) most appropriate to their strategy type (prospector, analyzer, low-cost defender, differentiated defender).

JIT, TQM, reengineering, lean manufacturing, supply chain management, and ERP are just some of the major programs that have been adopted by many companies and then abandoned without achieving the expected results. Why are programs that receive accolades at some companies trashed at others? Sustained effort is often the difference. If programs are to endure the test of time, they must be given the chance to do so. Managers must be willing to learn from difficulties encountered early during implementation and adapt the program for the firm's own unique situation. Here we share the lessons learned by a manufacturer that successfully implemented a new process improvement program. Key to its success was monitoring organizational and operational indicators over time with good measures that reflect program actions. New programs do not improve bottom-line results right away. Patience is well served if valid measures show that relevant effects in processes are in a favorable transition mode. If those effects are not realized when expected, adaptation of the program to the firm's unique context might be what is needed and worth exploring.

The net is a powerful medium for reaching and servicing customers around the world. However, companies are learning that cross-national differences in infrastructure, regulation, language, buyer demographics and behavior, payment methods, and currencies pose formidable challenges to the simple global model of international operations. The author examines not only the opportunities for global integration but also the needs for local responsiveness, showing how firms operating across borders can use the net effectively as a marketing tool. Books, music, wines, industrial components, information, and financial services serve to illustrate the potential and pitfalls of net-based selling across borders.

James Aramanda, head of Mellon Investor Services, must decide how to change the focus of his business. He works with consultants to create a change strategy to enhance a business that is already doing well. Will he be able to interest his professionals in changing the nature of the way they meet customer expectations and demands while simultaneously motivating and including his professionals in the process?

Explores the phenomenon of IT-enabled services (ITES) exports from developing countries. Reviews the business and technical drivers of this phenomenon, describes major segments of the industry, discusses key challenges facing these firms, and profiles seven ITES firms.

Reviews the issues managers face when attempting to value projects abroad. These include dealing with multiple currencies, adjusting for country and industry risk, and considering expropriation and devaluation risk.

Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to respond to the introduction of generic Prozac into the market.

In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise. It can choose to build its own international brand or, take the opportunity of buying Tetley Tea, the world¿s second largest tea brand, which has recently been put up for sale. Should Tata Tea build its own brand or buy Tetley. If the decision is to buy, how much should they offer?

This case is ideal for analyzing the currency, liquidity, operating interest-rate, and other types of risk that a bank faces, especially a bank in emerging markets as it was hit during the Asian crisis of 1997. The students can also learn and apply the KMV model to estimate bankruptcy risk.

Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.

Chip Rae, director of recruiting at SG Cowen, must decide which recruits to keep after the final interview process for new outside associate hires. Along with team captains assigned to each school, he reviews the criteria used to make hiring decisions. Their new strategy is to look beyond the top 10 core business schools for the best of class in the top 25, avoiding people in the middle of their class. After some initial resistance, senior managers eventually see the wisdom of the new strategy.

Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make difficult decisions on how to sustain its profitability in light of its broad product portfolio--PCs, workstations, and servers on storage products for a broad cross section of customers in the United States and worldwide. Should it stay the course or fundamentally change strategy?

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This case frames a common business situation in which the protagonist (in this case a commercial lender who has made a mistake which might cost him his job) is faced with making a decision for which no outcome is desirable.

This case frames a common business situation in which the protagonist (in this case a commercial lender who has made a mistake which might cost him his job) is faced with making a decision for which no outcome is desirable.

In its first two years as a direct-response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of $1.6 million. Several other direct banks have entered the marketplace with similar services, and the management team needs to consider the company's next strategic move. The team must decide whether to recommend an alliance that would place ING automated banking machines in Canadian Tire stores nationwide.

Spreadsheet supplement for case 602-175.