個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Northwest Newsprint, Inc., Spreadsheet Supplement
Spreadsheet supplement for case 98E035. -
Ben & Jerry's - Japan
The CEO of Ben & Jerry's Homemade, Inc. needed to give sales and profits a serious boost; despite the company's excellent brand equity, it was losing market share and struggling to make a profit. The company's product was on store shelves in all U.S. states, but efforts to enter foreign markets had only been haphazard with non-U.S. sales accounting for just three per cent of total sales. The CEO needed to focus serious attention on entering the world's second largest ice cream market, Japan. An objective of Ben & Jerry's was to use the excess manufacturing capacity it had in the U.S., and it found that exporting ice cream from Vermont to Japan was feasible from a logistics and cost perspective. The company identified two leading partnering options. One was to give a Japanese convenience store chain exclusive rights to the product for a limited time. The other was to give long-term rights for all sales of the product in Japan to a Japanese-American who would build the brand. For the company to enter Japan in time for the upcoming summer season, it would have to be through one of these two partnering arrangements. -
Coca-Cola Co. (A): The Rise and Fall of M. Douglas Ivester
Chronicles M. Douglas Ivester's 26-month term as chairman and CEO of The Coca-Cola Co., and how he navigated the company through a series of what some considered "small crises." -
Coca-Cola Co. (B): Douglas Daft Takes Over
Describes Douglas Daft's first quarter as chairman and CEO of The Coca-Cola Co. Highlights actions taken to resolve issues that arose under M. Douglas Ivester's 26-month term. -
Airtex Aviation
Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. As a case in control systems, there is ample detail for a discussion of design issues, control of independent profit centers, and details about decentralized control. A rewritten version of an earlier case. -
Reshaping Apple Computer's Destiny--1992 (Abridged), Supplement I
Supplements the case. -
Reshaping Apple Computer's Destiny--1992 (Abridged), Supplement II
Supplements the case. -
Airtex Aviation, Spreadsheet Supplement
Spreadsheet Supplement for case 800269 -
Aligning Incentives for Supply Chain Efficiency
Introduces students to the basics of principal-agency theory as it applies to supply chains. Operational problems in supply chains can often be traced to incentive issues. Students and managers lack frameworks to analyze incentive problems in supply chains. This note offers such a framework. -
Family Feud: Andersen vs. Andersen (B)
Arbitration proceedings have been initiated between Andersen Consulting and Arthur Andersen. The case details developments during 1999 and 2000, as the arbitration nears a decision. -
TixToGo: Financing a Silicon Valley Start-Up
Describes TixToGo, a Silicon Valley start-up company that offers online solutions to individuals and organizations that want to offer activities and/or collect registration fees for events over the Internet. A serial entrepreneur and his partner started the company in San Francisco in 1997. While the business model seems quite attractive, TixToGo has had difficulty gaining momentum. The founders have therefore decided to hire Lu Cordova, a manager and entrepreneur with considerable start-up experience as CEO. Her first day on the job is May 18, 1999. TixToGo is also her first job as CEO of a company she did not start. The company has $12,000 in the bank. The monthly burn rate is $30,000. Lu needs to act quickly. -
Legal Aspects of Management: Anticipating and Managing Risk, Module Note
Describes the sixth and final module of the Harvard Business School MBA second-year elective course Legal Aspects of Management. This module deals with the way firms should approach business risks in order to avoid legal liability and how firms can use contracts to allocate risk. -
Ameritrade Holding Corp.
Some of the senior managers at Ameritrade, an Internet brokerage firm, are selling their holdings in the firm. Why are the managers selling, how will it affect shareholders, and what should the CEO do about it? The CEO is concerned that the market will interpret managerial sales as a signal that the managers believe the firm to be overvalued. He also wonders whether the sales might interfere with the firm's plan to raise funds in the capital markets. Finally, he thinks that, at a minimum, such sales undermine a carefully thought-out compensation plan that pays managers with stock options to align managers' incentive with those of the shareholders. -
Garanti Bank: Transformation in Turkey
Discusses the complete transformation and turnover in every division of Garanti Bank. Describes the multiple change projects managed and cross-cultural issues confronted during the 1990s and the organizational challenge of transforming Garanti Bank into one of Turkey's premier financial institutions. -
Infosys: Financing an Indian Software Start-Up
Describes the financing and growth of Infosys, an Indian software start-up. Infosys defies a number of stereotypes about barriers to entrepreneurship in India. The company was founded by a small group of entrepreneurs with little equity and without backing from a large family conglomerate. While Infosys has been very successful recently, there was also a highly uncertain period in the company's history. At the time of the case, Mr. Murthy, Infosys' CEO, and his team once again face important challenges regarding future growth and financing. Infosys' shares trade on the Bombay Stock Exchange. The company must decide whether it should seek to also list its shares on a U.S. stock exchange and, if yes, whether to list on NASDAQ or NYSE. -
Everdream
Silicon Valley start-up Everdream wants to turn the provision of PCs to small business into a turnkey service including excellent 24/7 support. This case explores what this will take by focusing on the question of what, if anything, Everdream can guarantee. -
Easy Business Company Limited: Cost Analysis on a Small Business Start-up in China (A)
-
Easy Business Company Limited: Cost Analysis on a Small Business Start-up in China (B)
-
Higher-Education Harvest
Rebecca Wilson, a recent policy school graduate, has started an unexpectedly successful small nonprofit to help urban high school students tap the many sources of financial aid for post-secondary education and thus boost their odds of attending college. As she seeks to expand her operation, she needs to reach beyond the network of friends and supporters who bankrolled the start-up. Applying for foundation support requires her to prepare formal financial statements for the first time. It embeds basic accounting in the context of a comprehensible organization, to solidify students' intuition about the function of financial statements, and guides them through the preparation of simple but complete actual and pro forma statements. An Excel spreadsheet paired with the case offers templates that allow students to construct realistic financial statements with very limited preparation and a minimum of computational drudgery. HKS Case Number 1595.0 -
Higher-Education Harvest: 1998 Balance Sheet
Supplement for case HKS497.