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For more than 40 years, service companies like McDonald's prospered with organizations designed according to the principles of traditional mass-production manufacturing. Today that model is obsolete, and companies like Taco Bell, Dayton Hudson, and ServiceMaster have chosen to reverse the cycle of failure by putting workers with customer contact first and designing the business around them. They are developing a model that replaces the logic of industrialization with a new service-driven logic.

Momenta is a one-month-old high-tech company founded by Kamran Elahian who has already helped found two other successful firms. Having faced problems of teamwork and communication before, Kamran is determined to establish the right corporate culture early on. Teaching Objective: To discuss when and how corporate cultures might be established in a rapidly growing industry. May be used with Momenta Corp. (B).

Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research.

Describes the Bush administration clean air bill of 1989 and other legislative proposals.

Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development.

Describes how the new product development program is most efficiently managed.

Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log and product markets in which Champion competes. Tag Edwards, executive V.P. for forest products, needs to decide how to respond to these regulatory changes, using economic data and political information.

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.

Describes post-acquisition activity in Brooks Brothers and Kings Supermarkets from 1988 to 1991.

B Case to UV0725

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting payouts, and organizational impact.

In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a series of organizational initiatives that not only would dramatically change the IT function within Kodak, but would rock the industry. She outsourced data center operations, telecommunications services, and personal computer support to IBM, DEC, and Business Land, respectively. Case presents the complexities in managing information systems through partnerships.

Deals with the coming of the mechanized textile industry to the United States, and with it, the nation's first factories. Considers the introduction of small spinning mills in Rhode Island, and the appearance of large integrated spinning and weaving mills in Massachusetts. These basic business and technological innovations are best presented by comparing ways in which each set of enterprises were financed, carried out processes of production, marketed goods, trained labor, and managed their enterprises. Based partly on cases by N.S.B. Gras and T.R. Navin.

Describes how the process by which new products are brought to market differs by situations. In particular, the impact of "newness" of the product and opportunity costs are described. Helps students see the need to custom tailor process to individual situations.

This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market looks attractive and the company's CEO is trying to decide whether to issue debt and, if so, in what form. Teaching objective: to familiarize students with the shelf registration form of underwriting, to analyze an issuer's operating and financial profile preparatory to going to the public market, and to assess the position the issuing company should take towards the investment bankers who want to be awarded the business.

Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the price and commission to be set, and other details relating to the offering, including whether to use a syndicate, and whether to hedge. Gives students the opportunity to analyze the operating and financial data relating to a leading U.S. company in the context of a new debt offering. Students assume the role of the investment banker and can contrast the preoccupations of the vendor with those of the issuer.

Supplements the (B) case.

Spreadsheet Supplement for case 292005.

Spreadsheet Supplement for case 292006.

Spreadsheet Supplement for case 292005