個案總覽

A vehicle for the discussion of early antitrust legislation in the United States from 1890 to 1914.

The rise of Standard Oil and its relation to the development of the American oil industry and new form of business organization.

Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems.

The president of Becton Dickinson (BD) and his top management team struggle with issues of: 1) how to manage the top of the organization, focusing on leadership style, the committee structure, and the role of sector presidents, and 2) how to manage a multinational business. BD implements transnational organization and worldwide product teams. The teaching objectives are to: 1) understand the relationship between corporate strategy and the organization and management of a global organization, and 2) understand the implications of global management for the human resource function.

The new vice president of Human Resources (HR) for Becton Dickinson must develop a strategy to reconceptualize the HR function as mandated by the CEO who has introduced formal strategic planning procedures in the organization. The teaching objective is to understand the role of the HR function in a large organization in the context of the development of corporate strategy.

Describes reactions to the strategic human resource management process and allows an evaluation of prospects for the future.

Describes the strategic and organizational changes introduced by Cor Van Der Klugt as he becomes CEO.

Consists of three selections by the most innovative of the early American railroad managers describing the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they worked, and how they differ from present-day techniques.

Discusses urban rivalry and the growth of New York City early in the nineteenth century.

The rise of Standard Oil and its relation to the development of the American oil industry and new form of business organization.

Concerns the role of Jay Gould in causing the creation of large regional rail systems after the Civil War in the United States. In class it will be used to show the inevitability of consolidation in that industry.

Provides a conceptual framework for the study of corporate strategy. First describes previous perspectives on corporate strategy and then develops a framework of four elements: resources, tasks, structure, and industries. This framework can be used to explain the value corporations add to their businesses, how they should be organized, and the limit to the scope of the firm. Finally, describes four steps involved in the formulation of a corporate strategy.

Describes the economic theory that was behind the view that resources are central to the creation of value in multibusiness corporations and identifies tests that resources must pass to become part of a firm's "distinctive competence". Describes how those resources can be leveraged, built, or altered.

Lays out some ideas on how to restructure a multibusiness corporation. Identifies sixteen elements of organization design, and then applies contingency theory to argue that these elements need to be aligned with the tasks the corporation uses to create value across its multiple business. The emphasis throughout is on applying recent developments in organizational economics to the design of a corporation's structure, systems, and procedures.

Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor with much larger resources. Deals with how a small niche player deals with considerably larger competitors in a global environment.

Updates Barco Projection Systems (A).

Updates Barco Projection Systems (B).

Updates Barco Projection Systems (C).

Spreadsheet supplement for case 591-133.

American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with American Airlines (A): Strategy in the 1990s, (B): Compensation and Cost Reduction, and (C): Committing to Leadership.