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Perdue Farms, the highly successful marketer of brand-name chicken, is considering the introduction of a chicken hot dog to the market. The decision is complicated by a variety of factors, including top management's concerns and conditions, potential ramifications of the hot dog for the company's high-quality image, the uncertainty of market response, uncertainties about how to position the new product, potential consumer objections to use of mechanically deboned meat, and the uncertainty of profitability at recommended levels of marketing costs.

This case depicts the history of an unusual brand in the "super premium" segment of the vodka market. The top-of-line positioning is supported with creative advertising, narrow distribution, point-of-purchase advertising, and expensive advertising production. Absolut has used very expensive inserts as advertisements in print vehicles during the Christmas season. The last inserts described in the case cost approximately $1 each to manufacture and distribute via the media vehicle (The New Yorker). The case asks students to decide whether such expensive advertising should be continued and, if so, how. The societal effects of advertising alcoholic beverages and the implications of pursuing such exclusive positioning strategies may also be explored.

This case can be used to teach students about individual behavior, Type A behavior, time and priority management, balancing work and family life, managing performance, managing energy in professional life, organizational behavior, and leadership. John Wolford, a new general manager of a technology manufacturing company, finds his role so stressful that he undergoes medical tests.

This case can be used to teach individual behavior, Type A behavior, time and priority management, balancing work and family life, managing performance, managing energy in professional life, organizational behavior, and leadership. In this C case, a business analyst who reports to John Wolford has given him a discouraging report regarding the results of a survey taken by the employees of his company.

This note introduces basic principles of organizational design and the advantages of several common organizational structures. The principles of design are fit, differentiation, integration, technology, size, span of control, staffing, unity of command, and line versus staff. The structures diagrammed and described are functional, product, customer, geographic, divisional or M-form, matrix, amorphous, and hybrids. The note also discusses the new emerging Information Age organizational forms, which the authors call "infocracies."

Recent contributions to strategic management and the theory of the firm collectively known as the "resource-based view of the firm" provide illuminating insights into the sources of profitability and the nature of competitive strategy. This article argues that internal resources rather than the market environment should provide the foundations for a firm's strategy. On the basis of an analysis of the relationships among resources, capabilities, competitive advantage, and profitability, this article advances a framework for a resource-based approach to strategy formulation.

This note introduces and describes scenario-building, the strategic-thinking approach developed by Pierre Wack and associates at Royal/Dutch Shell in the 1970s and helped catapult the company from seventh to second in its industry. The note defines the concept, outlines who should use it and how it links to strategic planning, and illustrates it with models and verbal examples. The note is appropriate for use in courses on business economics, strategic thinking, business policy, and leadership.

This note describes some of the characteristics of the case method and what is expected of the student for a successful experience.

This note contains suggestions on casewriting under the following headings: Objectives of the Case Method; Case Development; An Overview; Preparing To Write A Case; Sources of Case Information; The Casewriting Process; Characteristics of an Effective Case; and Teaching Notes.

A government official in a developing country requests cash to purchase an air ticket to make a personal trip and to purchase the services of a prostitute in return for overlooking a safety and environmental violation.

This note outlines a simple but powerful model, in managerial language, for understanding why people behave the way they do. The model builds a set of relationships among perceptions, beliefs, conclusions, defense mechanisms, and behavior. The note provides a framework that has been useful in a variety of settings for practicing managers.

Spreadsheet for case UV2264

Students must estimate the selling price of Colt stock on the day following the announcement of a drastic financial restructuring, estimating the value of the debt's tax shield. Colt stock has been selling for $66.75 per share, and Colt has just announced a plan calling for shareholders to receive $85 and one new share of stock in the recapitalized Colt for each share of existing stock held. The cash payout is to be financed by issuing $1.5 billion of new debt.

This note is an introduction to the concept of cost of capital as an opportunity cost and how to compute weighted-average cost of capital for a corporation.

This note introduces the student to the FRICTO framework for evaluating alternative financial tactics. Elements of the framework are flexibility, risk, income, control, timing, and other. A simple instruction is provided.

This note explores the interaction between the use of debt and firm value and provides a brief perspective on the use of debt. It also introduces the notions of financial and operating leverage. In addition, it covers the impact of the use of debt in the presence of no taxes, corporate taxes only, and both personal and corporate taxes.

This note is designed to introduce the binomial option-pricing model. It covers the basic concepts using a one-period model and then provides an example of a two-period model. The note focuses on a conceptual approach to binomial option pricing rather than formulas.

This note explains how a financial institution should develop its corporate strategy and the factors it should take into account in developing that strategy.

This note introduces the principal alternative methods for estimating the cost of equity, including the dividend growth model, the earnings capitalization model, and the CAPM.